Background Easy Email Marketing
Constant Contact happen to be in the marketing game since 1995. During this time they’ve managed to turn into one of the most used email tools in the world. Easy Email Marketing
What Makes them special is that they’ve added features over the years that not one like surveys, an event management tool, and social campaigns. These contribute to the collection of email options in addition to automations and newsletters that are recurring.
On top of these choices, they also boast a Marketplace with over 400 programs and integrations which cater for even the most niche of products. Yet despite attributes and these numbers, interest in Constant Contact seems to be according to Google Trends. Enough reason for us to take a closer look at Constant Contact’s ins & outs and check if it’s still applicable in the 21st century.
If You’re choosing an email Marketing tool for the small business, you can do a lot worse than Constant Contact (which starts at $20 a month). If you want to test out some of the attributes without committing the business offers a free trial. This review looks especially. Were it not for a few technical hiccups that were unexplained, Constant Contact might have been an easy choice for our first choice.
How does Constant Contact stack up against the Contest in its advertising database for businesses with 2,500 contacts? It carries a 45-per-month price tag. Many email marketing programs have a limit on but Constant Contact doesn’t.
Since our last look, Constant Contact has Added email autoresponders beyond these triggered including birthdays and anniversaries. You can also send an email series to a specific set of contacts, such as a day-by-day guide to getting started with follow-ups or your service to a occasion. This works by matching them up using autoresponders and segmenting your contacts into various folders. The picture library allows 2 GB of storage, with a maximum file size of 5MB. Users can access paid and free stock photos through Constant Contact. Finally, you can interact with assistance via Twitter. Easy Email Marketing
Constant Contact is Simple to Use and has plenty Of aid options, beginning with the information icons located alongside choices and fields describing what they are, extensive Knowledge Base articles, and trainers accessible. Constant Contact has an Activity page that lists the status of different tasks, such as contacts that are uploaded, so that you understand what is happening in the background.
Phone support is not 24/7 but the hours are Still pretty generous, going from 7 a.m. to 11 p.m. during the week, and 10 a.m. to 8 pm on weekends. Chat is available, and the brokers will call you to make sure you have.
Pricing and Features
Constant Contact offers a number of programs Based upon the size of your subscriber base. The plan is $20 per month for as many as 500 subscribers and $45 for up to 2,500. A plan prices $195 for $10,000 subscribers and $335 for 50,000. Price-wise, it’s not too different from Campaigner. You may register for additional add-on services, for example EventSpot ($20 per month for one event; $25 for up to five events) for event registrations, and Survey ($10 per month) to conduct surveys (all of which are included at no extra charge on the Mail Plus plan). The Basic account comes to store images used from the campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) creates a widget that can be added to a site on which you may display links to up to 100 mails. If you want your clients to be able to see your messages that are older, this is a handy add-on.
The free trial gives you access to all of These attributes for 60 days but you can send up to 100 emails. The trial is a great way to get used to the platform to get a number of messages. When you’re certain about the stage, upgrade to the paid version and get started blasting away. There’s also a 30-day money-back guarantee, which can be unusual in this area.
When you are ready to make a newsletter, you Can use the template to get started. The editing tool lets you tweak even colours, pictures, and text messages. There is also a networking library where you can store your personal assets, such as company logos and other images. Easy Email Marketing
As Soon as You’re satisfied with your own newsletter, It is possible to send it immediately or schedule it for later (in 5-minute intervals, for example 3:05 a.m., 3:10 a.m., and so forth ). We could not locate a recurring program to send messages on a daily, weekly, or yearly basis the manner Campaigner doesto send messages based on the local time in the recipient’s place, as GetResponse can.
The Business also announced a new Attribute called Action Blocks, which enable marketers to include polls or RSVP blocks to regular emails. This permits recipients to answer messages with one click without needing to depart the email inbox and visit a web page.
You are able to track once you’ve sent a newsletter using the accounts tab its success. The dashboard displays the fundamentals, such as unsubscribe requests, and opens, clickthroughs, bounces. A handy bar graph shows open rates and a graph compares performance across multiple campaigns. Users can also select up to five mails to compare high-level results side by side. The report has a handy Refresh button so that you may see real-time results. It is not like MailChimp where you’ve got to manually load the pages. When we opened emails and clicked on the links, they were registered nearly immediately.
The Resource Center offers links to Info about average clickthrough rates by industry. You may also look at comparative metrics to find out if your level of engagement with your clients is improving or declining over the previous three months. The mobile app is useful if you need to observe the effort performance from your mobile device.
There Are Lots of ways to add contacts to Constant Contact: copy and paste, manually sort addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the form to manually put in an Address, we received an error message but it did not say what had gone wrong. We were prompted to hit the last button to return and resolve the issue but we could not because the page had expired from our browser (Firefox) cache. After a few attempts, the entire webpage crashed. This is an unusual experience, to say the least. Constant Contact has assured us its infrastructure has greatly improved because our first test and this is unlikely to happen again.
The document upload, Gmail import, and CRM Migration alternatives, on the other hand, were secure and easy to use. We believe most people would end up using these options. We tracked the upload progress under”Contacts: Activity” and was notified when the import was complete. Like Campaigner, Constant Contact allows other speeches and Mailinator. It’s too bad many services don’t follow the case of GetResponse$15.00 at GetResponse, which filters out known disposable domains. Constant Contact instead flags contacts which are likely to be other or transactional similar addresses so that the user can choose whether to remove or store them.
Segments are originally based on which list you Choose if saving the contacts but it’s also quite simple to go back and adjust the list. In the Contact Managerwe clicked on the addresses we wanted to incorporate to another list. A new feature allows users to select a listing for contacts to whenever they click on a link in an email to be added, the business said. This attribute is available in all packages. Furthermore, it can be paired with an autoresponder so that, when a link clicks, a email is delivered to them. Constant Contact allows you assign tags to contacts, which is helpful if you need to track things like how they signed up, even if they’re loyalty members, or whatever else you might want to monitor. Easy Email Marketing
Our only quibble with the Contact Manager is That it’s a pain to edit the user records. After we glued our list and cut, we simply dropped in addresses. We did not have other areas, such as address or name. We needed to load each record and update the fields to bring this. This was simple because the pages were slow to load in our testing. Since we could see the entire list in Contact Manager, then it might have been nice to be able to simply click on the missing area, input, and just keep going down the page. So, lesson learned: Be sure to have all the relevant fields before uploading the names, populated in the list.
Constant Contact also enables you to create forms That clients can use to sign up for emails and newsletters. These forms can be hosted on your site or on Constant Contact’s servers. The users can be segmented by you based on whether they used the form or alternative procedures, which can be helpful. The business also recently announced a new sign-up form editor that’s intended to allow users to produce inline forms which may be embedded on a website as well as pop-up forms that can be customized to show after a fixed amount of time or when a visitor tries to leave the website, the company said.
Constant Contact requires you to confirm that You have consent from your list–no bought lists allowed! Since there is absolutely no way to confirm you have consent from each person receiving messages you can’t use set addresses like sales @ or marketing @ addresses or distribution lists. You can create autoresponders, recorded under the button, to send automatically every time a user is added to a list. We used the templates to construct a special newsletter that was Welcome to subscribers.
Constant Contact appears like a Stage but its random error messages were disconcerting. This the instrument is strong, and for businesses new to email marketing, Constant Contact is a fantastic way to begin. We want it provided flexibility in the scheduling of autoresponders of creation and campaigns in particular. Easy Email Marketing
If you do not need these Additional features, But then Constant Contact is a superb choice. Should you need just a little bit more flexibility in your marketing strategy, then check out email marketing Editors’ Choices Campaigner and MailChimp.
Because Constant Contact merely offers seven Different sorts of marketing automation functions doesn’t want to refer to itself as a advertising and marketing automation suite that is traditional. Instead, Constant Contact likes to inform prospects that it is a cross between email marketing and marketing automation or what it calls”email automation.”
That’s because, unlike other tools, such as Editors’ Choice advertising automation systems Pardot and HubSpot, Constant Contact does not does not provide branching logic. It focuses to start automation campaigns. For example, you can begin an automation workflow when someone joins a listing or accomplishes a landmark, like a birthday or anniversary for a customer. You can’t alter automationsbased on whether or not someone opened an email, forwarded an email, or clicked on a link inside the body of this email.
These features, which make advertising Automation platforms automatic, more intelligent and, well, compared to email tools, make life easier for marketers and personalized for clients. Additionally, Constant Contact doesn’t offer A/B testing (they do provide subject line A/B testing), no research marketing addition, and also the limited workflows it is possible to create do not offer you drag-and-drop builders, which are pretty much standard nowadays. Should you need basic automation for first and second interactions with clients, then Constant Contact is a reliable automation program. If you would like sequencing and flexible workflows that adapt to your clients’ specific activities Constant Contact is not powerful enough to compete at the marketing automation space.
As Constant Contact themselves reiterate through their website, they are a tool for businesses. And, as such, it’s worth assessing them on these conditions. As mentioned previously, they have enough of the fundamentals covered to satisfy companies, and if it were as simple as that we’d recommend them highly. Easy Email Marketing
These days, the issue, is that there are Lots of email Tools that offer even more than Constant Contact, and for a lot less money. This includes user expertise, but also not only features. In reality, for the volume you pay with Constant Contact, you could end up using stronger tools such as ActiveCampaign and GetResponse.
Points are picked up by them Due to their decent deliverability rates, integrations (particularly social websites integrations), and for enabling different access levels for separate users. With recent improvements to coverage and promotion automation, it does look as though they’re making an effort to enhance the product. But their lack of innovative features which makes it hard to recommend over others at their price point. Easy Email Marketing