Introduction Email Campaign Tracking
Constant Contact have been from the marketing video game since 1995. During that time they’ve managed to turn into one of the most used email tools in the world, boasting over 650,000 clients. Email Campaign Tracking
What Makes them unique is that they’ve added features over the years that none like surveys, an event management tool, and campaigns. These all contribute to the collection of email alternatives available, as well as automations and newsletters that are recurring.
On top of these choices, they also boast a Marketplace with over 400 integrations which cater to even the most niche of merchandise and programs. Yet despite attributes and these flashy numbers, curiosity about Constant Contact appears to be according to Google Trends. Enough reason for us to take a better look at Constant Contact’s ins & outs and check whether it’s still applicable in the 21st century.
If you are choosing an email Marketing tool for your small business, you can do much worse compared to Constant Contact (which begins at $20 per month). If you want to test some of the attributes out without committing, then the business provides a 6-day free trial. This review looks specifically. Were it not for some unexplained technical hiccups, Constant Contact could have been an easy choice for our option.
How does Constant Contact stack up against the Contest for companies with 2,500 contacts? It carries a $45-per-month price that is high. Email advertising programs also have a cap on but Constant Contact doesn’t.
Since our last appearance, Constant Contact has Added email autoresponders beyond those triggered such as anniversaries and birthdays. You can send an email series to a set like a day-by-day guide to getting started with follow-ups or your ceremony to a occasion. This works by copying your contacts and matching them up using autoresponders. The picture library now allows 2 GB of storage, with a maximum file size of 5MB. Users can also access stock photos that are paid and free straight through Constant Contact. You can now interact with support via Twitter. Email Campaign Tracking
Constant Contact is easy to use and has plenty Starting with the data icons located alongside disciplines and choices describing what they are Knowledge Base coaches accessible at a toll-free amount, and articles. Constant Contact has an Activity page which lists the status of different tasks, such as uploaded contacts, so that you understand what is going on in the background.
Phone support Isn’t 24/7 but the hours are Still pretty generous, going from 7 a.m. to 11 p.m. during the week, and 10 a.m. to 8 pm on weekends. Chat is available, and the brokers will call you to make sure to have all the info that you need.
Pricing and Features
Constant Contact offers a number of plans Depending upon how big your subscriber base. The plan is $20 a month for up to 500 subscribers and $45 for up to 2,500. A plan costs $195 for $10,000 subscribers and $335 for 50,000. Price-wise, it’s not too different from Campaigner. You can register for other add-on services, such as EventSpot ($20 per month for one event; $25 for up to five events) for event registrations, and research ($10 per month) to conduct surveys (all of which are included at no additional charge on the Mail Plus plan). The Basic account comes to keep pictures used in the campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) creates a widget that may be added to your site on which you can display links to around 100 emails. If you would like your clients to have the ability to see your older messages, this is a handy add-on.
The free trial Provides you access to all of These features for 60 days but you can only send up to 100 emails. The trial is a superb way to get accustomed to the platform to get a number of messages. When you’re certain about the stage, upgrade to the paid version and start blasting away. There is also a 30-day money-back guarantee, which is unusual in this space.
When you are ready to create a newsletter, you Can use the template to get started. The editing tool allows you tweak text messages, pictures, and even colors. There’s also a media library where you are able to store your personal assets, such as company logos and other graphics. Email Campaign Tracking
As Soon as You’re Happy with your newsletter, You can send it immediately or schedule it for after (in 5-minute periods, such as 3:05 a.m., 3:10 a.m., and so forth ). We couldn’t locate a recurring schedule to send messages on a daily, weekly, or yearly basis the way Campaigner does, or to send messages depending on the local time in the recipient’s location, as GetResponse can.
The Business also announced a new Feature called Action Blocks, which allow marketers to include polls or RSVP blocks to regular emails. This permits recipients to answer messages with a single click without having to depart the email inbox and visit some web page.
Once you’ve sent a newsletter, you can track Its success by using the Reports tab. The dashboard displays the basics, including opens, clickthroughs, bounces, and unsubscribe requests. A useful bar chart shows open rates along with a chart compares performance over multiple campaigns. Users may also select up to five mails to compare high speed results side by side. The report has a convenient Refresh button so you can see real-time outcomes. It’s not like MailChimp in which you have to manually load the webpages. When we opened emails and clicked on the links, they had been enrolled almost instantly.
The Resource Center offers links to Information about typical clickthrough rates by industry. You can even look at relative metrics to figure out if your level of involvement with your clients is improving or declining over the past 3 months. The mobile app is useful if you need to see the effort functionality from your mobile device.
There Are Lots of ways Constant Contact: copy and paste, manually sort addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the shape Address, we received an error message but it didn’t say what had gone wrong. We were prompted to hit on the Previous button to return and fix the problem but we couldn’t because the page had expired out of our browser (Firefox) cache. After a couple of tries, the entire webpage crashed. This was an odd experience, to say the least. Constant Contact has ensured us has greatly improved since our initial test and this is unlikely to occur again.
The document upload import, and CRM Migration options, on the other hand, were secure and easy to use. We believe most people would end up using these options. We monitored the upload improvement under”Contacts: Activity” and was notified when the import was complete. Like Campaigner, Constant Contact allows Mailinator and addresses that are disposable. It is too bad most services don’t comply with the example of GetResponse$15.00 in GetResponse, which filters out famous disposable domains. Constant Contact rather flags contacts which are likely to be other or transactional such addresses so that the user can decide whether to eliminate or keep them.
Segments are originally based on which list you Choose when saving the contacts but it’s also really easy to go back and adjust the list. From the Contact Managerwe clicked on the addresses we wanted to incorporate to a different list. A new feature enables users to choose a list for contacts to if they click on a link in an email to be added, the company said. This attribute is available in most packages. Additionally, it may be paired with an autoresponder so that, when a link is clicked by a touch, a email is sent to them. Constant Contact lets you assign tags to contacts, which can be helpful if you need to monitor things like the way they signed up, even if they are loyalty associates, or whatever else you may want to track. Email Campaign Tracking
Our only quibble with the Contact Manager is That it is a pain. When we cut and pasted our listing, we dropped in addresses. We didn’t have other fields, such as address or name. We needed to load each listing and update the subjects to add this. Because the pages were slow to load in our testing, this was straightforward. Since we could see the whole list in Contact Manager, then it would have been nice to be able to just click on the missing area, enter, and just keep going down the page. Lesson learned: Be sure to have all the applicable fields populated in the listing before uploading the names.
Constant Contact also lets you produce forms That customers can use to sign up for newsletters and emails. These forms may be hosted either on your site or on Constant Contact’s servers. The users can be segmented by you based on whether they used alternative methods or the form, which may be useful. The company also recently announced a new sign-up form editor that is designed to permit users to create inline forms which can be embedded on a website as well as pop-up forms that can be customized to display after a set amount of time or when a visitor attempts to leave the website, the company stated.
Constant Contact requires you to confirm that You have consent from your whole list–no purchased lists allowed! Since there’s no way to confirm you have permission from each person receiving messages sent to this 37, you also can’t use set addresses such as sales @ or marketing @ addresses or distribution lists. You can even create autoresponders, recorded under the button, to send every time a user is added to a list. We used the templates to construct a newsletter that was Welcome .
Constant Contact appears like a Professional platform but its arbitrary error messages were disconcerting. This apart, the tool is strong, and for businesses Constant Contact is a fantastic way to get started. We want it provided flexibility in the scheduling of creation and campaigns of autoresponders. Email Campaign Tracking
If you do not need these extra features, However Constant Contact is an excellent choice. If you want a bit more flexibility in your marketing strategy, then check out email advertising Editors’ Choices Campaigner and MailChimp.
Because Constant Contact merely offers seven Different sorts of marketing automation works does not want to refer to itself as a advertising and marketing automation package. Rather, Constant Contact likes to tell prospects that it’s a cross between email advertising and advertising automation or what it requires”email automation”
That’s because, unlike other tools, such as Editors’ Choice marketing automation platforms Pardot and HubSpot, Constant Contact doesn’t doesn’t offer branching logic. Instead, it focuses on just two factors to start automation campaigns. By way of instance, you can start an automation workflow whenever someone achieves a milestone, such as a birthday or anniversary as a customer or joins a list. However, you can’t alter automationsbased on whether or not somebody opened an email, forwarded an email, or clicked on a link.
These attributes, which make marketing Automation platforms more smart and, well, automatic, than email advertising tools, create life more easy for marketers and personalized for customers. Additionally, Constant Contact does not offer A/B testing (they do provide subject line A/B testing), no search advertising inclusion, and the restricted workflows you can create do not offer drag-and-drop builders, which can be pretty much standard nowadays. If you need automation for interactions with clients Constant Contact is a automation system. If you would like advanced sequencing and flexible workflows that adapt to your customers’ specific actions, then Constant Contact is not strong enough to compete in the marketing automation area.
As Constant Contact themselves reiterate through their site, they’re a tool for businesses. And, as such, it is worth assessing them on these terms. They have enough of the fundamentals covered to satisfy most small businesses as stated above, and we’d recommend them highly if it had been as simple as that. Email Campaign Tracking
The Matter, these days, is that there are plenty of email Tools that offer even greater than Constant Contact, and also for a lot less money. This includes not only attributes, but also user experience. In reality, for the amount you pay with Constant Contact, you could end up using tools like GetResponse and ActiveCampaign.
Points are picked up by them For their decent deliverability rates, integrations (particularly social websites integrations), and for enabling different access levels for separate users. With recent enhancements to marketing automation and coverage, it will seem as though they’re making an effort to improve the item. But their lack of advanced features makes it difficult to recommend over others at their price . Email Campaign Tracking