Background Email Marketing App
Constant Contact have been from the email marketing video game since 1995. During that time they have managed to become one of the most used email tools in the world. Email Marketing App
What Makes them unique is that they’ve added several features over the years that not one such as surveys an event management tool, and campaigns. All these contribute to the diverse list of options as well as automations and newsletters.
On top of these choices, they also boast a Market with over 400 apps and integrations that cater for even the most niche of products. Yet despite these flashy numbers and features, curiosity about Constant Contact seems to be on the decrease, at least according to Google Trends. Reason for us to have a better look at Constant Contact’s ins & outs and check whether it’s still applicable in the 21st century.
If you are choosing an email Marketing tool for your small business, you can do much worse than Constant Contact (which begins at $20 a month). If you want to try out some of the attributes without committing the business offers a free trial. This review looks specifically at the Email program, which supports up to 500 contacts. Were it not for some unexplained technical hiccups, Constant Contact could have been an easy choice for our option.
How Can Constant Contact pile up against the Competition in its own marketing database for companies with 2,500 connections? It carries a price that is $45-per-month that is top. Many advertising tools also have a limit on the number of messages you can send in a month but Constant Contact doesn’t.
Since our last look, Constant Contact has Added email autoresponders beyond these triggered including birthdays and anniversaries. You can even send an email series to a specific set of contacts, like a guide to getting started with your service or follow-ups to a occasion. This works by matching them up with autoresponders and copying your contacts. The picture library currently allows 2 GB of storage, with a maximum file size of 5MB. Users can access stock photographs that are paid and free straight through Constant Contact. Finally, you can now interact with assistance via Twitter. Email Marketing App
Constant Contact is Simple to Use and has plenty Beginning with the information icons located alongside choices and disciplines describing what they are Knowledge Base coaches accessible at a toll-free amount, and articles. Constant Contact has a Task page which lists the status of various jobs, such as contacts that are uploaded, so that you know what is going on in the background.
Phone support Isn’t 24/7 but the hours are Still pretty generous, moving from 7 a.m. to 11 pm throughout the week, and 10 a.m. to 8 pm on weekends. Chat can be obtained, along with the agents will also call you to ensure to have.
Pricing and Features
Constant Contact offers a number of plans Depending upon the size of your subscriber base. The plan is $20 per month for as many as 500 subscribers and $45 for up to 2,500. A plan costs $195 for 10,000 subscribers and $335 for 50,000. Price-wise, it’s not too different from Campaigner. You may register for additional add-on services, such as EventSpot ($20 a month for a single occasion; $25 for up to five occasions ) for event registrations, and Survey ($10 per month) to conduct surveys (all of which can be included at no additional charge on the Email Plus program ). The fundamental account comes to keep images used from the email campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) generates a widget which can be added to your website on which you can display links to up to 100 mails. This is a if you would like your clients to have the ability to see your messages that are older.
The free trial Provides you access to all These features for 60 days however you can send up to 100 emails. The trial is a superb way to get accustomed to the platform for a limited number of messages. When you are certain about the platform, update to the paid version and get started blasting away. There is also a 30-day money-back guarantee, which can be uncommon in this space.
When you are ready to create a newsletter, you May use the template to begin. The editing application lets you tweak colours, images, and text messages. There is also a media library where you are able to store your own assets, such as company logos and other images. Email Marketing App
As Soon as You’re satisfied with your own newsletter, It is possible to send it immediately or schedule it for later (in 5-minute intervals, for example 3:05 a.m., 3:10 a.m., and so on). We couldn’t find a recurring schedule to send messages on a daily, weekly, or yearly basis the manner Campaigner does, or to send messages depending on the local time at the receiver’s location, as GetResponse can.
The Business also recently announced a new Attribute called Action Blocks, which allow marketers to include polls or RSVP cubes to standard emails. This enables recipients to respond to messages with a single click without needing to leave the email inbox and also go to some web page.
You are able to track, As Soon as You’ve sent a newsletter using the Reports tab Its achievement. The dashboard displays the basics, including opens, clickthroughs, bounces, and unsubscribe requests. A handy bar graph shows open prices along with a graph compares performance over multiple campaigns. Users can also pick up to five emails to compare high-level results side by side. The report has a handy Refresh button so that you may observe real-time results. It is not like MailChimp where you have to manually load the pages. When we opened mails and clicked on the links, they had been registered nearly immediately.
The Resource Center offers links to Information about typical clickthrough rates by business. You can also look at relative metrics to find out if your degree of engagement with your customers is improving or declining over the past three months. The cellular app is useful if you need to observe the campaign functionality from your mobile device.
There Are Lots of ways to add contacts to Constant Contact: copy and paste, manually type addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the shape to manually put in an Address, we received an error message but it did not state what had gone wrong. We were prompted to hit the Previous button to return and resolve the problem but we couldn’t because the page had died from our browser (Firefox) cache. After a few attempts, the whole page crashed. This is an odd experience, to say the least. Constant Contact has assured us its infrastructure has greatly improved since our initial test and that this is unlikely to happen again.
The file upload, Gmail import, and CRM Migration alternatives, on the other hand, were simple to use and secure. We believe most people would end up using these choices. We tracked the upload progress under”Contacts: Task” and was notified when the import was complete. Much like Campaigner, Constant Contact allows Mailinator and disposable addresses. It’s too bad many services do not comply with the example of GetResponse$15.00 at GetResponse, which filters out known disposable domains. Constant Contact instead flags contacts which are likely to be transactional or other such email addresses so that the user can decide whether to remove or keep them.
Segments are based on that list you. When saving the contacts but it’s also quite simple to go back, choose and adjust the list. In the Contact Managerwe clicked on the addresses we wanted to incorporate to a different listing. A new feature enables users to choose a list for contacts to be added to whenever they click a link in an email, the company said. This attribute is available in all packages. It can be paired with an autoresponder so that, when a link clicks, there is a email delivered to them automatically. Constant Contact allows you assign tags to contacts, which can be helpful if you want to track things such as the way they signed up, even if they’re loyalty associates, or whatever else you might want to monitor. Email Marketing App
Our only quibble with the Contact Manager is That it’s a hassle. When we glued our list and cut, we simply dropped in email addresses. We didn’t have other fields, such as name or address. Update the subjects and we needed to load each record, to bring this. Because the pages were slow to load in our testing, this was simple. Since we could see the entire list in Contact Manager, it might have been nice to be able to just click on the lost area, enter, and just keep going down the page. Lesson learned: Be sure to have all the relevant fields before uploading the names populated from the list.
Constant Contact also lets you produce forms That clients can use to register for emails and newsletters. These forms can be hosted on your site or on Constant Contact’s servers. The consumers can be segmented by you based on if they used the sign-up form or other procedures, which can be useful. The company also recently announced a new sign-up form editor that is designed to allow users to create inline forms which may be embedded on a site in addition to pop-up forms that can be customized to show after a fixed amount of time or when a visitor attempts to leave the web site, the company stated.
Constant Contact demands you to verify that You have approval from your whole record –no bought lists permitted! As there is absolutely no way to confirm you’ve got consent from every individual receiving messages you also can not use set addresses such as sales @ or marketing @ addresses or distribution lists. You can even make autoresponders, recorded under the button, to send automatically when a user is added to a list. We used the templates to construct a particular Welcome publication to subscribers.
Constant Contact appears like a Professional stage but its arbitrary error messages were disconcerting. This apart, the instrument is strong, and for companies new to email marketing, Constant Contact is a good way to begin. We want it offered a little more flexibility in the scheduling of campaigns and production of autoresponders. Email Marketing App
If you do not need these Additional features, Then Constant Contact is an excellent option. If you need just a bit more flexibility in your marketing strategy, then check out email marketing Editors’ Choices Campaigner and MailChimp.
Because Constant Contact merely offers seven Different kinds of marketing automation functions does not like to refer to itself as a conventional marketing automation package. Rather, Constant Contact likes to inform prospects that it’s a cross between email advertising and advertising automation or exactly what it calls”email automation.”
That is because, unlike other tools, for example Editors’ Choice marketing automation platforms Pardot and HubSpot, Constant Contact does not does not provide branching logic. It focuses on two factors to start automation campaigns. By way of instance, you can start an automation workflow when someone achieves a milestone, such as a birthday or anniversary for a customer or joins a listing. You can’t change automationsbased on whether or not someone opened an email, forwarded an email, or clicked on a link.
Automation platforms automatic slightly more smart and, well, compared to advertising tools, make life more personalized and more easy for entrepreneurs for clients. In addition, Constant Contact does not offer A/B testing (they do offer subject line A/B testing), no search advertising addition, and the restricted workflows you can create don’t offer drag-and-drop builders, which are pretty much standard nowadays. Should you need automation for first and second interactions with customers Constant Contact is a automation program. However, if you want adaptive workflows and innovative sequencing that adapt to your customers’ specific activities, then Constant Contact is not strong enough to compete in the marketing automation space.
As Constant Contact themselves reiterate through their site, they’re a tool for companies. And, as it is worth evaluating them on those conditions. They definitely have enough of the basics covered to satisfy small businesses as stated above, and we’d recommend them highly if it had been as straightforward as that. Email Marketing App
Nowadays, the issue, is that there are plenty of other email Tools that offer even more than Constant Contact, and for a lot less money. This includes not just features, but also user expertise. In fact, for the volume you pay with Constant Contact, you might find yourself using tools like ActiveCampaign and GetResponse.
They do pick up things For their decent deliverability prices, integrations (particularly social media integrations), and for allowing different access levels for separate users. With recent improvements to coverage and promotion automation, it will seem like they’re making an attempt. But their lack of features, such as marketing automation, makes it difficult to recommend over others at their price . Email Marketing App