Introduction Email Marketing Articles
Constant Contact happen to be in the email marketing game since 1995. Throughout that time they’ve managed to become one of the most used email tools in the world. Email Marketing Articles
What Makes them unique is that they have added several features over the decades that none such as surveys, an event management tool, and social campaigns. These contribute to the list of email options available, in addition to automations and newsletters that are recurring.
In Addition to these choices, they also boast a Marketplace with over 400 apps and integrations that cater to even the most market of merchandise. Yet despite these flashy numbers and features, interest in Constant Contact appears to be according to Google Trends. Enough reason for us to have a look at Constant Contact’s ins & outs and check if it’s still relevant in the 21st century.
If You’re choosing an email Marketing tool for your small business, you can do much worse than Constant Contact (which starts at $20 a month). If you would like to test out some of the features without committing a trial is offered by the company. This review looks especially at the Email plan, which supports up to 500 contacts. Were it not for some unexplained technical hiccups, Constant Contact might have been an easy choice for our first option.
How does Constant Contact pile up against the Contest in its own advertising database for companies with 2,500 contacts? It carries a price tag that is $45-per-month that is high. Many marketing tools also have a cap on how many messages you can send in a month but Constant Contact doesn’t.
Since our last appearance, Constant Contact has Email autoresponders beyond those triggered such as birthdays and anniversaries. You can send an email series to a set of contacts, such as a guide to getting started with follow-ups or your ceremony to an occasion. This works by matching them up using autoresponders and segmenting your contacts into various folders. The image library allows 2 GB of storage, with a maximum file size of 5MB. Users can also access stock photos that are paid and free through Constant Contact. You can interact with assistance via Twitter. Email Marketing Articles
Constant Contact is Simple to Use and has plenty Beginning with the data icons located alongside fields and choices describing what they are Knowledge Base trainers available, and articles. Constant Contact has a Task page which lists the status of various jobs, such as uploaded contacts, so you know what is going on in the background.
Phone support is not 24/7 but the hours are Still pretty generous, going from 7 a.m. to 11 p.m. during the week, and 10 a.m. to 8 pm on weekends. Chat is available, along with the brokers will call you to make sure you have all of the information you need.
Pricing and Features
Constant Contact offers a number of plans Depending on the size of your subscriber base. The cheapest plan is $20 per month for as many as 500 subscribers and $45 for up to 2,500. A plan costs $335 for 50,000 and $195 for 10,000 subscribers. Price-wise, it is not too different from Campaigner. You may sign up for additional add-on services, such as EventSpot ($20 a month for one occasion; $25 for up to five occasions ) for event registrations, and research ($10 per month) to run surveys (all of which can be included at no additional charge on the Email Plus program ). The fundamental account comes to keep pictures used from the campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) generates a widget that may be added to a site on which you may display links to up to 100 emails. If you would like your customers to have the ability to see your messages that are older, this is a useful add-on.
The free trial Provides you access to all These attributes for 60 days however you can only send up to 100 mails. The trial is a great way to get accustomed to the platform for a number of messages. When you are sure about the platform, upgrade to the paid version and start blasting away. There is also a 30-day money-back guarantee, which can be unusual in this space.
When you’re ready to make a newsletter, you Can use the template to get started. The editing application lets you tweak pictures text messages, and even colours. There’s also a media library where you can store your own resources, such as company logos and other images. Email Marketing Articles
As Soon as You’re satisfied with your newsletter, It is possible to send it right away or schedule it for after (in 5-minute periods, for example 3:05 a.m., 3:10 a.m., and so on). We could not locate a recurring schedule to send messages on a daily, weekly, or monthly basis the manner Campaigner does, or to send messages depending on the local time in the receiver’s location, as GetResponse can.
The Business recently announced a new Feature called Action Blocks, which allow marketers to add polls or RSVP cubes to standard emails. This enables recipients to respond to messages with one click without having to leave the email inbox and also visit some web page.
Once you’ve sent a newsletter, then you are able to track Its achievement by using the accounts tab. The dashboard displays the basics, including opens, clickthroughs, bounces, and unsubscribe requests. A handy bar chart shows open rates along with a chart compares performance over multiple campaigns. Users can also pick up to five emails to compare high speed results side by side. The report has a convenient Refresh button so that you may see real-time outcomes. It’s not like MailChimp where you have to manually load the pages. When we opened emails and clicked on the links, they had been registered almost instantly.
The Resource Center offers links to Information about typical clickthrough rates by industry. You may also look at comparative metrics to find out if your degree of involvement with your clients is improving or declining over the previous three months. The mobile app is handy if you need to see the campaign performance from your mobile device.
There are several ways to add contacts to Constant Contact: copy and paste, manually sort addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the shape Address, we received an error message but it did not state what had gone wrong. We were prompted to hit the Previous button to return and fix the issue but we couldn’t because the page had expired out of our browser (Firefox) cache. After a few tries, the entire webpage crashed. This was an unusual experience, to say the least. Constant Contact has assured us has greatly improved because our initial test and that this is unlikely to occur again.
The file upload import, and CRM Migration alternatives, on the other hand, were secure and simple to use. We think most people would wind up using these choices. We tracked the upload progress under”Contacts: Task” and was informed when the import was complete. Much like Campaigner, Constant Contact allows Mailinator and other disposable addresses. It is too bad many services don’t comply with the case of GetResponse$15.00 in GetResponse, which filters out famous disposable domains. Constant Contact instead flags contacts that are inclined so that the user can choose whether to remove or store them to be other or transactional similar addresses.
Segments are originally based on which list you When saving the contacts but it’s also really easy to go back, Select and change the list. In the Contact Managerwe just clicked on the addresses we wanted to incorporate to a different list. A new feature enables users to choose a list for contacts to be added to whenever they click on a link in an email, the business said. This feature is available in all packages. It can be paired with an autoresponder so that, when a link clicks, a email is delivered to them. Constant Contact lets you assign tags to contacts, which is helpful if you need to monitor things such as how they signed up, if they’re loyalty associates, or whatever else you might want to track. Email Marketing Articles
Our only quibble with the Contact Manager is That it is a pain to edit the consumer records. When we pasted our list and cut, we just dropped in addresses. We didn’t have other fields, such as name or address. We had to load each record and update the fields to bring this. This was simple because the pages were slow to load in our testing. Since we can see the whole list in Contact Manager, then it would have been nice to be able to simply click on the missing field, enter, and just keep going straight down the page. Lesson learned: Be certain to have all of the applicable fields before uploading the titles populated in the list.
Constant Contact also enables you to produce forms That clients can use to sign up for newsletters and emails. These forms can be hosted either on your own site or on Constant Contact’s servers. You can segment the users based on if they used the sign-up form or methods, which can be useful. The business also recently announced a brand new signup form editor that’s designed to allow users to create inline forms which can be embedded onto a site as well as pop-up forms which could be customized to display after a set amount of time or when a visitor attempts to leave the web site, the company stated.
Constant Contact demands you to confirm that You have approval from your whole list! You also can’t use group addresses like [email protected] or [email protected] addresses or distribution lists since there’s no way to confirm you’ve got permission from every person getting messages sent to this address. You might create autoresponders, recorded under the button, to send when a user is added to a list. We used the templates to build a Welcome newsletter .
Constant Contact appears like a Platform but its error messages were disconcerting. This the instrument is solid, and for businesses Constant Contact is a good way to get started. We want it provided flexibility in the scheduling of campaigns and production of autoresponders. Email Marketing Articles
If you don’t need these features, However, then Constant Contact is an excellent option. Should you need a bit more flexibility in your marketing strategy, then have a look at email marketing Editors’ Choices Campaigner and MailChimp.
Because Constant Contact only offers seven Sorts of advertising automation functions, the firm does not like to refer to itself as a marketing automation package. Instead, Constant Contact likes to tell prospects that it is a cross between email advertising and marketing automation or what it requires”email automation.”
That’s because, unlike other tools, for example Editors’ Choice marketing automation systems Pardot and HubSpot, Constant Contact doesn’t does not offer branching logic. It focuses on only two factors to begin automation campaigns. By way of instance, you can begin an automation workflow whenever someone joins a list or accomplishes a landmark, such as a birthday or anniversary as a customer. However, you can’t alter automationsbased on whether somebody opened an email, forwarded an email, or clicked on a link inside the body of the email.
These features, which make marketing Automation platforms automatic, more intelligent and, well, than email tools, create life more easy for entrepreneurs and more personalized for customers. Additionally, Constant Contact does not offer A/B testing (they do provide subject line A/B testing), no search marketing addition, and also the limited workflows it is possible to create don’t offer drag-and-drop builders, that are pretty much standard nowadays. Should you require basic automation for interactions with customers, then Constant Contact is a automation system. But if you would like advanced sequencing and adaptive workflows that adjust to your customers’ specific actions Constant Contact isn’t strong enough to compete at the marketing automation space.
As Constant Contact themselves reiterate through their website, they are a tool for small companies. And, as it’s well worth assessing them on these terms. They have a lot of the basics covered to satisfy companies as stated above, and we’d recommend them highly, if it were as straightforward as that. Email Marketing Articles
Nowadays, the Matter, is that there are plenty of email Tools that offer even greater than Constant Contact, and also for a lot less cash. This includes not just attributes, but also user experience. In reality, for the amount you pay with Constant Contact, you could find yourself using far more powerful tools such as ActiveCampaign and GetResponse.
They do pick up points For their decent deliverability prices, integrations (especially social media integrations), also for allowing different access levels for separate users. And with recent improvements to reporting and promotion automation, it does look like they’re making an effort to improve the product. However, their lack of advanced features which makes it difficult to recommend over others at their price . Email Marketing Articles