Introduction Email Marketing Companies
Constant Contact have been in the marketing video game since 1995. Throughout that time they have managed to become one of the email tools in the world, boasting over 650,000 customers. Email Marketing Companies
What Makes them special is that they’ve added many features over the decades that not one of their competitors sport, like surveys an event management tool, and campaigns. These add to the collection of email options as well as automations and recurring newsletters.
On top of these choices, they also boast a Marketplace with over 400 programs and integrations which cater for even the most niche of products. Yet despite attributes and these numbers, interest in Constant Contact appears to be on the decrease, at least according to Google Trends. Reason for us to have a look at Constant Contact’s ins & outs and check if it’s still applicable in the 21st century.
If You’re choosing an email Marketing tool for the business, you could do much worse than Constant Contact (which begins at $20 per month). If you want to test out a few of the attributes without committing the business provides a 6-day free trial. This review looks especially at the plan, which supports up to 500 contacts. Were it not for a few technical hiccups that were unexplained, Constant Contact might have been an easy pick for our option.
How Can Constant Contact stack up against the Competition in its own marketing database for companies with 2,500 connections? It carries a top price tag that is $45-per-month. Many advertising tools also have a limit on how many messages you can send in a month but Constant Contact does not.
Since our last look, Constant Contact has Added email autoresponders beyond those triggered including birthdays and anniversaries. You can send an email series to a set of contacts, like a guide to getting started with follow-ups or your ceremony to an event. This works by matching them up with autoresponders and copying your contacts. The image library allows 2 GB of storage, with a maximum file size of 5MB. Users can also access paid and free stock photos straight through Constant Contact. You can interact with assistance via Twitter. Email Marketing Companies
Constant Contact is Simple to Use and has plenty Starting with the information icons located next to disciplines and choices describing what they are, extensive Knowledge Base articles, and coaches accessible at a toll-free number. Constant Contact has a Task page that lists the status of different jobs, such as uploaded contacts, so you know what’s going on in the background.
Phone support Isn’t 24/7 but the hours are Still pretty generous, moving from 7 a.m. to 11 pm throughout the week, also 10 a.m. to 8 p.m. on weekends. Chat is available, and the brokers will even call you to make sure you have all of the info that you want.
Pricing and Features
Constant Contact offers a number of programs Depending on the size of your subscriber base. The plan is $20 per month for up to 500 subscribers and $45 for up to 2,500. A plan prices $335 for 50,000 and $195 for $10,000 subscribers. Price-wise, it is not too different from Campaigner. You can sign up for additional add-on services, for example EventSpot ($20 per month for a single event; $25 for up to five occasions ) for event registrations, and research ($10 per month) to conduct surveys (all of which are included at no extra charge on the Mail Plus program ). The Basic account comes to keep images used in the mail campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) creates a widget that may be added to a site on which you can display links to around 100 mails. If you want your clients to be able to see your messages that are older, this is a useful add-on.
The free trial Provides you access to all of You can just send up to 100 mails although these features for 60 days. The trial is a great way to get used to the platform for a limited number of messages. Once you’re certain about the stage, upgrade to the paid version and get started blasting away. There is also a 30-day money-back guarantee, which is unusual in this space.
When you are ready to make a newsletter, you Can use the template to begin. The editing application allows you tweak even colors, images, and text messages. There’s also a media library where you are able to save your personal resources, such as company logos and other images. Email Marketing Companies
Once you’re Happy with your own newsletter, You can send it right away or schedule it for later (in 5-minute intervals, for example 3:05 a.m., 3:10 a.m., and so on). We could not locate a recurring program to send messages on a daily, weekly, or yearly basis the way Campaigner does, or to send messages depending on the local time in the receiver’s place, as GetResponse can.
The company also announced a new Feature called Action Blocks, which allow marketers to include polls or RSVP blocks to regular emails. This enables recipients to answer messages with one click without needing to leave the email inbox and also go to a web page.
You are able to monitor, As Soon as You’ve sent a newsletter using the Reports tab its success. The dash displays the fundamentals, including unsubscribe requests, and opens, clickthroughs, bounces. A handy bar chart shows open rates along with a chart compares performance over multiple campaigns. Users may also pick up to five emails to compare high-level results side by side. The report has a handy Refresh button so that you may see real-time results. It’s not like MailChimp in which you’ve got to manually load the pages. When we opened emails and clicked on the links, they were registered nearly immediately.
The Resource Center offers links to Information about typical clickthrough rates by industry. You may also look at comparative metrics to figure out if your level of involvement with your customers is improving or declining over the past 3 months. The cellular app is useful if you need to see the campaign functionality from your mobile device.
There are several ways to add contacts to Constant Contact: copy and paste, manually sort addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the form Speech, we received an error message but it didn’t say what had gone wrong. We were prompted to hit on the last button to go back and resolve the problem but we could not because the page had expired from our browser (Firefox) cache. After a few tries, the whole page crashed. This is an odd experience, to say the least. Constant Contact has ensured us has greatly improved since our first test and this is unlikely to occur again.
The document upload import, and CRM Migration options, on the other hand, were simple to use and stable. We think most people would wind up using one of these options. We monitored the upload improvement under”Contacts: Task” and was informed when the import was finish. Like Campaigner, Constant Contact allows Mailinator and speeches that are disposable. It is too bad most services do not comply with the example of GetResponse$15.00 in GetResponse, which filters out famous disposable domains. Constant Contact instead flags contacts which are inclined so that the user can choose whether to remove or store them to be other or transactional similar addresses.
Segments are initially based on that list you. If saving the contacts but additionally, it is really easy to go back, choose and adjust the list. From the Contact Managerwe just clicked on the addresses we wanted to add to a different list. A new feature allows users to choose a list for contacts to if they click on on a link within an email to be added, the company said. This attribute is available in most packages. It can be paired with an autoresponder so that, when a link is clicked by a contact, a pertinent email is delivered to them automatically. Constant Contact allows you assign tags to contacts, which is helpful if you need to track things like how they signed up, if they are loyalty members, or anything else you may want to monitor. Email Marketing Companies
Our only quibble with the Contact Manager is That it’s a hassle. When we cut and glued our list, we dropped in email addresses. We didn’t have other fields, such as name or address. We needed to load each person listing and update the subjects, to bring this. Because the pages were slow to load in our testing, this was simple. Since we could see the whole list in Contact Manager, then it would have been nice to be able to just click on the lost area, enter, and just keep going straight down the page. Lesson learned: Be sure to have all the relevant fields populated before uploading the titles.
Constant Contact also lets you create forms That customers can use to register for newsletters and emails. These forms may be hosted on your own site or on Constant Contact’s servers. The consumers can be segmented by you based on if they used other methods or the form, which can be useful. The company also recently announced a new sign-up form editor that’s intended to allow users to produce inline forms that may be embedded on a website as well as pop-up forms which could be customized to show after a set amount of time or when a visitor tries to leave the website, the business said.
Constant Contact requires you to confirm that You have approval from your entire list–no purchased lists permitted! As there is no way to verify you have consent from each individual getting messages sent to this address you can not use set addresses like sales @ or marketing @ addresses or distribution lists. You might make autoresponders, recorded under the button, to send automatically when a user is added to some list. We used the templates to construct a special newsletter that was Welcome .
Constant Contact appears like a Stage but its random error messages were disconcerting. This the tool is strong, and for companies Constant Contact is a good way to begin. We wish it provided a little more flexibility in the scheduling of autoresponders of creation and campaigns particularly. Email Marketing Companies
If you don’t need these features, Then Constant Contact is an excellent choice. Should you want a bit more flexibility in your marketing plan, then have a look at email advertising Editors’ Choices Campaigner and MailChimp.
Because Constant Contact merely offers seven Sorts of marketing automation works does not like to refer to itself as a marketing automation package that is traditional. Rather, Constant Contact likes to tell prospects that it’s a cross between email advertising and marketing automation or exactly what it calls”email automation.”
That’s because, unlike other tools, such as Editors’ Choice marketing automation platforms Pardot and HubSpot, Constant Contact doesn’t doesn’t provide branching logic. Instead, it focuses on two factors to begin automation campaigns. By way of instance, an automation workflow can be started by you whenever someone accomplishes a landmark, such as a birthday or anniversary for a customer or joins a list. You can’t change automationsbased on whether somebody opened an email, forwarded an email, or clicked on a link.
These attributes, which make marketing Automation platforms more intelligent and, well, automatic, compared to marketing tools, make life personalized and easier for entrepreneurs for clients. In addition, Constant Contact doesn’t provide A/B testing (they do provide subject line A/B testing), no search marketing inclusion, and also the restricted workflows it is possible to create do not offer you drag-and-drop builders, which are pretty much standard nowadays. If you need automation for first and second interactions with customers, then Constant Contact is a automation system. But if you want adaptive workflows and advanced sequencing that adapt to your customers’ specific actions, then Constant Contact is not powerful enough to compete in the marketing automation area.
As Constant Contact themselves reiterate through their website, they’re a tool for smaller businesses. And, as it is worth evaluating them on those conditions. They have a lot of the basics covered to satisfy most small companies as stated previously, and if it were as simple as that then we’d recommend them more highly. Email Marketing Companies
The issue, nowadays, is that there are Lots of other email Tools that offer even more than Constant Contact, and for a whole lot less cash. This includes user experience, but also not only features. In reality, for the amount you pay with Constant Contact, you could find yourself using tools like GetResponse and ActiveCampaign.
Points are picked up by them Due to their decent deliverability rates, integrations (especially social websites integrations), and for allowing different access levels for different users. And with recent improvements to promotion automation and reporting, it does seem like they’re making an effort to improve the item. But their lack of features, such as marketing automation, makes it difficult to recommend over others at their price point. Email Marketing Companies