Introduction Email Marketing Examples
Constant Contact have been from the email marketing video game since 1995. Throughout that time they’ve managed to become one of the email tools in the world. Email Marketing Examples
What Makes them special is that they have added features over the decades that none of their competitions game, such as surveys, an event management tool, and campaigns. All these add to the diverse list of email options available, as well as automations and newsletters.
In Addition to these choices, they also boast a Market with over 400 apps and integrations that cater for even the most market of merchandise. Yet despite attributes and these flashy numbers, curiosity about Constant Contact seems to be on the decline, at least according to Google Trends. Enough reason for us to take a closer look at Constant Contact’s ins & outs and check whether it’s still applicable in the 21st century.
If You’re choosing an email Marketing tool for your business, you can do much worse than Constant Contact (which begins at $20 a month). If you want to test out a few of the features without committing a trial is offered by the company. This review looks at the Email program, which supports up to 500 contacts. Were it not for a few unexplained hiccups, Constant Contact might have been an easy choice for our choice.
How does Constant Contact stack up against the Competition for businesses with 2,500 contacts? It carries a price tag that is top. Email advertising programs have a limit on but Constant Contact does not.
Since our last appearance, Constant Contact has Added email autoresponders beyond these triggered such as anniversaries and birthdays. You might send an email series to a certain set such as a day-by-day guide to getting started with follow-ups or your ceremony to an event. This works by matching them up with autoresponders and segmenting your contacts. The picture library currently allows 2 GB of storage, with a maximum file size of 5MB. Users can access paid and free stock photos straight through Constant Contact. You can now interact with assistance via Twitter. Email Marketing Examples
Constant Contact is easy to use and has lots Of aid options, beginning with the information icons located alongside options and disciplines explaining what they are, extensive Knowledge Base coaches available, and articles. Constant Contact has an Activity page that lists the status of different tasks, such as contacts that are uploaded, so you know what is happening in the background.
Phone support Isn’t 24/7 but the hours are Still pretty generous, moving from 7 a.m. to 11 p.m. during the week, and 10 a.m. to 8 p.m. on weekends. Chat can be obtained, along with the agents will call you to ensure to have.
Pricing and Features
Constant Contact offers a number of plans Based upon how big your subscriber base. The plan is $20 per month for up to 500 subscribers and $45 for up to 2,500. A plan costs $195 for 10,000 subscribers and $335 for 50,000. Price-wise, it is not too different from Campaigner. You may sign up for additional add-on services, for example EventSpot ($20 per month for one occasion; $25 for up to five occasions ) for event registrations, and research ($10 per month) to conduct surveys (all of which are included at no extra charge on the Email Plus program ). The Basic account comes to store images used in the campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) generates a widget which may be added to a website on which you can display links to around 100 emails. This is a if you want your customers to have the ability to see your older messages.
The free trial gives you access to all of You can just send up to 100 mails although these features for 60 days. The trial is a superb way to get used to the platform for a restricted number of messages. When you are sure about the platform, update to the paid version and get started blasting away. There is also a 30-day money-back guarantee, which can be uncommon in this space.
When you’re ready to create a newsletter, you May use the template to get started. The editing tool allows you tweak images, text messages, and even colors. There is also a media library where you can save your personal assets, such as company logos and other graphics. Email Marketing Examples
As Soon as You’re satisfied with your newsletter, You can send it right away or schedule it for after (in 5-minute intervals, such as 3:05 a.m., 3:10 a.m., and so on). We could not locate a recurring program to send messages on a daily, weekly, or yearly basis the way Campaigner doesto send messages based on the local time at the receiver’s location, as GetResponse can.
The company also announced a new Feature called Action Blocks, which allow marketers to add polls or RSVP blocks to regular emails. This permits recipients to respond to messages with one click without having to depart the email inbox and also visit a web page.
You are able to track once you’ve sent a newsletter By using the Reports tab Its achievement. The dashboard displays the basics, including opens, clickthroughs, bounces, and unsubscribe requests. A handy bar chart shows open rates along with a chart compares performance over multiple campaigns. Users may also pick up to five emails to compare high speed results side by side. The report has a convenient Refresh button so that you may observe real-time results. It is not like MailChimp where you’ve got to manually load the pages. When we opened emails and clicked on the links, they were registered almost immediately.
The Resource Center offers links to Information about average clickthrough rates by industry. You may also look at relative metrics to find out if your degree of engagement with your clients is improving or declining over the previous three months. The mobile app is useful if you need to see the campaign performance from your mobile device.
There are several ways Constant Contact: copy and paste, manually type addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the form Speech, we received an error message but it did not state what had gone wrong. We were motivated to hit on the last button to go back and fix the issue but we could not because the page had died from our browser (Firefox) cache. After a few tries, the whole webpage crashed. This is an odd experience, to say the least. Constant Contact has ensured us its infrastructure has greatly improved because our first test and that this is not likely to occur again.
The document upload import, and CRM Migration options, on the other hand, were secure and simple to use. We believe most people would wind up using one of these choices. We tracked the upload improvement under”Contacts: Activity” and was informed while the import was complete. Like Campaigner, Constant Contact allows Mailinator and other disposable speeches. It is too bad many services do not comply with the example of GetResponse$15.00 in GetResponse, which filters out known disposable domains. Constant Contact rather flags contacts that are inclined so that the user can choose whether to remove or store them to be other or transactional such email addresses.
Segments are originally based on which list you Select when saving the contacts but additionally, it is really easy to go back and adjust the list. From the Contact Managerwe just clicked on the speeches we wanted to incorporate to a different list. A new feature enables users to select a list for contacts to be added to if they click on a specific link in an email, the company said. This feature is available in most packages. It can be paired with an autoresponder so that, when a link is clicked by a touch, there is a email sent to them automatically. Constant Contact lets you assign tags to contacts, which is helpful if you need to track things such as how they signed up, if they’re loyalty associates, or anything else you might want to track. Email Marketing Examples
Our only quibble with the Contact Manager is That it is a hassle. When we cut and glued our list, we dropped in email addresses. We did not have other areas, such as name or address. Update the subjects and we had to load each person record to add this. Because the pages were slow to load in our testing, this was not that simple. Since we can see the whole list in Contact Manager, then it would have been nice to be able to simply click on the missing area, input, and just keep going down the page. Lesson learned: Be certain to have all the applicable fields populated before uploading the names.
Constant Contact also enables you to create forms That clients can use to register for newsletters and emails. These forms can be hosted either on your site or on Constant Contact’s servers. You can segment the consumers based on whether they used other methods or the form, which may be useful. The business also recently announced a new sign-up form editor that’s designed to allow users to create inline forms which may be embedded on a site in addition to pop-up forms that can be customized to show after a set amount of time or when a visitor tries to leave the website, the company stated.
Constant Contact requires you to verify that You already have approval from your entire list–no bought lists allowed! As there is absolutely no way to confirm you have consent from each individual getting messages you can’t use group addresses like sales @ or advertising @ addresses or distribution lists. You might create autoresponders, recorded under the Generate button, to ship automatically when a user is added to some list. We used the templates to build a Welcome newsletter to subscribers.
Constant Contact appears like a Professional stage but its error messages were disconcerting. This the tool is strong, and for most small companies Constant Contact is a fantastic way to begin. We want it offered a bit more flexibility in the scheduling of autoresponders of campaigns and creation particularly. Email Marketing Examples
If you don’t want these Additional features, But then Constant Contact is an excellent option. If you need just a little bit more flexibility in your marketing strategy, then check out email advertising Editors’ Choices Campaigner and MailChimp.
Because Constant Contact merely offers seven Kinds of marketing automation functions, the firm does not want to refer to itself as a conventional marketing automation suite. Instead, Constant Contact likes to tell prospects that it’s a cross between email marketing and marketing automation or what it calls”email automation”
That’s because, unlike other tools, for example Editors’ Choice advertising automation platforms Pardot and HubSpot, Constant Contact does not does not provide branching logic. Instead, it focuses on just two triggers to start automation campaigns. For instance, an automation workflow can be started by you when someone joins a list or accomplishes a milestone, such as a birthday or anniversary as a customer. However, you can’t change automationsbased on whether or not someone opened an email, forwarded an email, or clicked on a link within the body of the email.
Automation platforms automatic, slightly more smart and, well, compared to email marketing tools, create life personalized and easier for entrepreneurs for clients. In addition, Constant Contact does not offer A/B testing (they do provide subject line A/B testing), no search advertising inclusion, and also the restricted workflows it is possible to create don’t offer you drag-and-drop builders, which can be pretty much standard these days. Should you require basic automation for interactions with customers Constant Contact is a reliable automation program. If you would like innovative sequencing and flexible workflows that adjust to your customers’ specific actions, then Constant Contact isn’t powerful enough to compete at the marketing automation area.
As Constant Contact themselves reiterate through their website, they’re a tool for businesses. And, as such, it’s well worth evaluating them on these terms. They definitely have enough of the fundamentals covered to satisfy companies as mentioned above, and then we’d recommend them highly if it had been as simple as that. Email Marketing Examples
Nowadays, the Matter, is that there are Lots of other email Tools offering even more than Constant Contact, and for a whole lot less money. This includes user expertise, but also not just attributes. In reality, for the amount you pay with Constant Contact, you might end up using much more powerful tools like GetResponse and ActiveCampaign.
They do pick up things For their adequate deliverability prices, integrations (particularly social media integrations), and for allowing different access levels for different users. With recent improvements to coverage and promotion automation, it does look like they’re making an effort. However, their lack of advanced features, such as marketing automation, makes it difficult to recommend over others at their price point. Email Marketing Examples