Intro Email Marketing Forum
Constant Contact happen to be in the marketing game since 1995. Throughout that time they have managed to become one of the most used email tools in the world, boasting over 650,000 clients. Email Marketing Forum
What Makes them special is that they have added several features over the years that not one of their competitors sport, like an event management tool, surveys, and social campaigns. All these contribute to the diverse collection of alternatives in addition to automations and newsletters that are recurring.
On top of these choices, they also boast a Marketplace with over 400 integrations that cater for even the most niche of products and apps. Yet despite features and these numbers, curiosity about Constant Contact appears to be according to Google Trends. Enough reason for us to take a closer look at Constant Contact’s ins & outs and check whether it’s still relevant in the 21st century.
If You’re choosing an email Marketing tool for the business, you could do a lot worse than Constant Contact (which begins at $20 a month). If you would like to try out some of the attributes without committing, then the business provides a trial. This review looks at the Email program, which supports up to 500 contacts. Were it not for some unexplained technical hiccups, Constant Contact could have been an easy pick for our option.
How Can Constant Contact pile up against the Competition in its advertising database for businesses with 2,500 contacts? It carries a price that is $45-per-month that is high. Many advertising tools have a limit on but Constant Contact does not.
Since our last look, Constant Contact has Email autoresponders beyond those triggered such as anniversaries and birthdays. You can also send an email series to a specific set of contacts, like a guide to getting started with follow-ups or your ceremony to an occasion. This works by copying your contacts and matching them up with autoresponders. The picture library allows 2 GB of storage, with a maximum file size of 5MB. Users can also access stock photographs that are free and paid straight through Constant Contact. You can interact with assistance via Twitter. Email Marketing Forum
Constant Contact is Simple to Use and has plenty Of aid options, beginning with the data icons helpfully located alongside disciplines and options describing what they are, extensive Knowledge Base articles, and coaches accessible at a toll-free amount. Constant Contact has a Task page that lists the status of different tasks, such as uploaded contacts, so you understand what is happening in the background.
Phone support is not 24/7 but the hours are Still pretty generous, moving from 7 a.m. to 11 p.m. during the week, and 10 a.m. to 8 pm on weekends. Chat is available, along with the brokers will call you to make sure to have.
Pricing and Features
Constant Contact offers a number of programs Based upon the size of your subscriber base. The plan is $20 per month for as many as 500 subscribers and $45 for up to 2,500. A mid-tier plan prices $335 for 50,000 and $195 for $10,000 subscribers. Price-wise, it is not too different from Campaigner. You may register for other add-on services, for example EventSpot ($20 per month for a single occasion; $25 for up to five events) for event registrations, and research ($10 per month) to conduct polls (all of which are included at no extra charge on the Mail Plus plan). The fundamental account comes to store pictures used in the campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) creates a widget that may be added to your website on which you can display links to around 100 mails. If you would like your clients to have the ability to see your messages that are older, this is a handy add-on.
The free trial Provides you access to all You can send up to 100 emails although these attributes for 60 days. The trial is a great way to get accustomed to the platform for a number of messages. Once you’re sure about the platform, update to the paid version and get started blasting away. There’s also a 30-day money-back guarantee, which is uncommon in this space.
When you’re ready to create a newsletter, you Can use the template to get started. The editing tool allows you tweak text, images, and even colours. There is also a media library where you can save your personal resources, such as company logos and other graphics. Email Marketing Forum
Once you’re satisfied with your newsletter, You can send it right away or schedule it for later (in 5-minute periods, such as 3:05 a.m., 3:10 a.m., and so forth ). We couldn’t find a recurring schedule to send messages on a daily, weekly, or yearly basis the way Campaigner does, or to send messages depending on the local time at the recipient’s place, as GetResponse can.
The Business recently announced a new Attribute called Action Blocks, which allow marketers to include polls or RSVP blocks to regular emails. This permits recipients to answer messages with a single click without having to depart the email inbox and visit a web page.
Once you’ve sent a newsletter, you can track By using the Reports tab its success. The dashboard displays the basics, such as opens, clickthroughs, bounces, and unsubscribe requests. A useful bar graph shows open rates along with a chart compares performance across multiple campaigns. Users can also pick up to five emails to compare high speed results side by side. The report has a convenient Refresh button so that you can see real-time outcomes. It is not like MailChimp in which you have to manually load the webpages. When we opened emails and clicked on the links, they were enrolled almost instantly.
The Resource Center offers links to Information about typical clickthrough rates by industry. You can also look at comparative metrics to find out if your degree of involvement with your clients is improving or declining over the previous three months. The cellular app is useful if you want to observe the effort performance from your mobile device.
There are several ways Constant Contact: copy and paste, manually sort addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the form Speech, we repeatedly received an error message but it didn’t say what had gone wrong. We were motivated to hit on the Previous button to return and resolve the issue but we could not because the page had expired out of our browser (Firefox) cache. After a few attempts, the whole webpage crashed. This is an odd experience, to say the least. Constant Contact has assured us has greatly improved because our initial test and that this is unlikely to occur again.
The file upload, Gmail import, and CRM Migration options, on the other hand, were stable and easy to use. We think most people would wind up using these choices. We tracked the upload improvement under”Contacts: Task” and was notified while the import was complete. Like Campaigner, Constant Contact allows other speeches that are disposable and Mailinator. It’s too bad many services don’t comply with the case of GetResponse$15.00 at GetResponse, which filters out known disposable domains. Constant Contact instead flags contacts which are inclined to be transactional or other such email addresses so that the user can decide whether to eliminate or keep them.
Segments are based on which list you When saving the contacts but it’s also quite simple to go back, Select and change the list. In the Contact Manager, we clicked on the addresses we wanted to incorporate to another list. A new feature enables users to choose a listing for contacts to if they click on a link in an email to be added, the business said. This feature is available in all packages. Additionally, it can be paired with an autoresponder so that, when a link clicks, a email is sent to them automatically. Constant Contact allows you assign tags to contacts, which can be helpful if you need to track things such as the way they signed up, if they are loyalty members, or anything else you may want to monitor. Email Marketing Forum
Our only quibble with the Contact Manager is That it’s a pain to edit the consumer records. When we pasted our listing and cut, we dropped in addresses. We did not have other fields, such as address or name. Update the fields and we had to load each individual listing, to bring this. This was not that simple because the pages were slow to load in our testing. Since we could see the entire list in Contact Manager, then it might have been nice to be able to just click on the missing area, input, and just keep going down the page. Lesson learned: Be certain to have all of the relevant fields before uploading the names, populated from the listing.
Constant Contact also enables you to create forms That clients can use to sign up for emails and newsletters. These forms may be hosted on your site or on Constant Contact’s servers. The users can be segmented by you based on whether they used other methods or the form, which can be helpful. The business also recently announced a new sign-up form editor that’s designed to permit users to create inline forms which may be embedded on a site in addition to pop-up forms that can be customized to display after a set amount of time or when a visitor attempts to leave the web site, the business stated.
Constant Contact requires you to confirm that You have approval from your entire list! Since there’s no way to confirm you’ve got permission from each individual receiving messages you also can’t use group addresses like sales @ or marketing @ addresses or distribution lists. You might make autoresponders, recorded under the Create button, to ship automatically when a user is added to some list. We used the templates to build a Welcome publication .
Constant Contact generally feels like a Stage but its random error messages were disconcerting. This apart, the tool is solid, and for small businesses Constant Contact is a good way to get started. We want it provided a bit more flexibility in the scheduling of campaigns and creation of autoresponders in particular. Email Marketing Forum
If you do not want these extra features, Then Constant Contact is a superb choice. If you need a little bit more flexibility in your marketing plan, then have a look at email marketing Editors’ Choices Campaigner and MailChimp.
Because Constant Contact merely offers seven Different kinds of marketing automation works, the company does not like to refer to itself as a advertising and marketing automation suite that is traditional. Rather, Constant Contact likes to tell prospects that it is a cross between email advertising and marketing automation or exactly what it requires”email automation”
That is because, unlike other tools, such as Editors’ Choice marketing automation systems Pardot and HubSpot, Constant Contact does not doesn’t provide branching logic. Instead, it focuses on two factors to start automation campaigns. For example, you can begin an automation workflow when someone accomplishes a milestone, like a birthday or anniversary as a customer or joins a listing. You can not alter automationsbased on whether somebody opened an email, forwarded an email, or clicked on a link.
Automation platforms automatic more intelligent and, well, compared to email advertising tools, make life easier for entrepreneurs and more personalized for customers. Additionally, Constant Contact doesn’t offer A/B testing (they do offer subject line A/B testing), no research advertising addition, and also the limited workflows it is possible to create don’t offer you drag-and-drop builders, that are pretty much standard nowadays. Should you need basic automation for interactions with clients Constant Contact is a reliable automation system. However, if you want adaptive workflows and sequencing that adapt to your clients’ specific actions Constant Contact isn’t strong enough to compete at the marketing automation area.
As Constant Contact themselves reiterate through their site, they are a tool for smaller companies. And, as it is well worth assessing them on these conditions. They have enough of the fundamentals covered to satisfy companies as stated previously, and we’d recommend them highly, if it had been as simple as that. Email Marketing Forum
The issue, these days, is that there are plenty of other email Tools that offer even more than Constant Contact, and also for a whole lot less money. This includes user experience, but also not only features. In reality, for the amount you pay with Constant Contact, you might find yourself using tools like GetResponse and ActiveCampaign.
They do pick up points For their adequate deliverability rates, integrations (particularly social websites integrations), also for allowing different access levels for different users. And with recent enhancements to coverage and promotion automation, it does seem as though they’re making an attempt. However, their lack of advanced features makes it difficult to recommend over others at their price point. Email Marketing Forum