Background Email Marketing Hosting
Constant Contact happen to be in the email marketing video game since 1995. During that time they have managed to become one of the most used email tools in the world. Email Marketing Hosting
What Makes them special is that they have added many features over the decades that none of their competitors sport, like surveys an event management tool, and campaigns. All these contribute to the list of alternatives in addition to automations and recurring newsletters.
In Addition to these choices, they also boast a Market with over 400 integrations that cater to even the most niche of merchandise and programs. Yet despite features and these flashy numbers, interest in Constant Contact seems to be on the decline, at least according to Google Trends. Reason for us to take a closer look at Constant Contact’s ins & outs and check if it is still relevant in the 21st century.
If you are choosing an email Marketing tool for your small business, you could do much worse than Constant Contact (which starts at $20 a month). If you would like to try out a few of the features without committing, then the company offers a free trial. This review looks at the Email plan, which supports up to 500 contacts. Were it not for a few hiccups that were unexplained, Constant Contact could have been an easy choice for our option.
How does Constant Contact pile up against the Competition for businesses with 2,500 connections? It carries a price that is $45-per-month that is high. Email advertising tools have a cap on but Constant Contact does not.
Since our last look, Constant Contact has Email autoresponders beyond those triggered including birthdays and anniversaries. You might also send an email series to a set like a guide to getting started with your service or follow-ups to an event. This works by matching them up using autoresponders and copying your contacts into various folders. The image library allows 2 GB of storage. Users can also access paid and free stock photographs directly through Constant Contact. You can now interact with assistance via Twitter. Email Marketing Hosting
Constant Contact is Simple to Use and has plenty Of aid options, beginning with the data icons helpfully located alongside options and fields explaining what they are, extensive Knowledge Base articles, and trainers accessible at a toll-free amount. Constant Contact has an Activity page which lists the status of various jobs, such as uploaded contacts, so that you know what’s happening in the background.
Phone support is not 24/7 but the hours are Still fairly generous, moving from 7 a.m. to 11 pm throughout the week, and 10 a.m. to 8 p.m. on weekends. Chat can be obtained, and the agents will also call you to ensure you have all of the info you need.
Pricing and Features
Constant Contact offers a number of plans Depending upon the size of your subscriber base. The cheapest plan is $20 per month for up to 500 subscribers and $45 for up to 2,500. A mid-tier plan prices $195 for $10,000 subscribers and $335 for 50,000. Price-wise, it’s not too different from Campaigner. You may register for additional add-on providers, such as EventSpot ($20 per month for a single event; $25 for up to five occasions ) for event registrations, and research ($10 per month) to conduct surveys (all of which are included at no additional charge on the Mail Plus program ). The fundamental account comes with a Library to store pictures used from the campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) creates a widget which may be added to your site on which you may display links to around 100 emails. This is a if you would like your clients to have the ability to see your messages.
The free trial Provides you access to all These features for 60 days but you can only send up to 100 emails. The trial is a superb way to get used to the platform to get a number of messages. Once you’re certain about the platform, update to the paid version and start blasting away. There’s also a 30-day money-back guarantee, which is unusual in this area.
When you’re ready to make a newsletter, you Can use the template to get started. The editing tool lets you tweak images, text, and colors. There’s also a media library where you are able to store your own resources, such as company logos and other graphics. Email Marketing Hosting
As Soon as You’re Happy with your own newsletter, It is possible to send it right away or schedule it for later (in 5-minute periods, such as 3:05 a.m., 3:10 a.m., and so forth ). We couldn’t locate a recurring program to send messages on a daily, weekly, or monthly basis the manner Campaigner doesto send messages depending on the local time at the recipient’s place, as GetResponse can.
The Business also announced a new Feature named Action Blocks, which enable marketers to add polls or RSVP blocks to regular emails. This permits recipients to answer messages with a single click without having to leave the email inbox and also visit some web page.
You can monitor once you’ve sent a newsletter using the accounts tab Its achievement. The dash displays the fundamentals, including opens, clickthroughs, bounces, and unsubscribe requests. A useful bar graph shows open rates and a chart compares performance over multiple campaigns. Users can also pick up to five mails to compare high-level results side by side. The report has a convenient Refresh button so that you may see real-time results. It is not like MailChimp in which you’ve got to manually load the pages. When we opened emails and clicked on the links, they had been registered nearly immediately.
The Resource Center offers links to Info about typical clickthrough rates by industry. You may also look at relative metrics to find out if your level of involvement with your clients is improving or declining over the past three months. The mobile app is useful if you want to see the campaign functionality from your mobile device.
There are several ways Constant Contact: copy and paste, manually type addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the form to manually put in an Speech, we received an error message but it did not state what had gone wrong. We were prompted to hit on the Previous button to go back and resolve the issue but we couldn’t because the page had expired out of our browser (Firefox) cache. After a few tries, the whole webpage crashed. This is an unusual experience, to say the least. Constant Contact has ensured us has greatly improved because our first test and that this is unlikely to happen again.
The file upload, Gmail import, and CRM Migration alternatives, on the other hand, were easy to use and secure. We think most people would wind up using one of these choices. We monitored the upload improvement under”Contacts: Activity” and was informed when the import was complete. Like Campaigner, Constant Contact allows Mailinator and speeches that are disposable. It’s too bad most services do not follow the example of GetResponse$15.00 in GetResponse, which filters out known disposable domains. Constant Contact instead flags contacts which are inclined to be other or transactional similar email addresses so the user can decide whether to remove or store them.
Segments are based on that list you. When saving the contacts but additionally, it is quite simple to go back, choose and adjust the list. In the Contact Manager, we just clicked on the addresses we wanted to add to another listing. A new feature allows users to choose a list for contacts to whenever they click on a link in an email to be added, the business said. This feature is available in all packages. It can be paired with an autoresponder so that, when a touch clicks a link, there is a relevant email sent to them. Constant Contact lets you assign tags to contacts, which is helpful if you need to monitor things such as how they signed up, if they are loyalty associates, or anything else you might want to monitor. Email Marketing Hosting
Our only quibble with the Contact Manager is That it’s a pain. When we cut and glued our list, we just dropped in addresses. We did not have other fields, such as address or name. Update the subjects and we had to load each individual record to bring this. This was straightforward because the pages were slow to load in our testing. Since we can see the whole list in Contact Manager, it would have been nice to be able to just click on the lost field, input, and just keep going straight down the page. So, lesson learned: Be sure to have each of the relevant fields populated before uploading the names.
Constant Contact also enables you to create forms That customers can use to register for newsletters and emails. These forms can be hosted either on your site or on Constant Contact’s servers. You can segment the users based on if they used the sign-up form or alternative methods, which may be helpful. The business also recently announced a brand new signup form editor that is designed to permit users to produce inline forms which may be embedded on a site in addition to pop-up forms that could be customized to show after a set amount of time or when a visitor tries to leave the web site, the business said.
Constant Contact demands you to verify that You have approval from your list! As there’s no way to verify you’ve got consent from every individual getting messages you can’t use group addresses like sales @ or marketing @ addresses or distribution lists. You might also create autoresponders, listed under the button, to send when a user is added to a list. We used the templates to build a particular newsletter that was Welcome to new subscribers.
Constant Contact generally feels like a Platform but its error messages were disconcerting. This apart, the instrument is strong, and for many small businesses Constant Contact is a fantastic way to get started. We want it offered a bit more flexibility in the scheduling of production and campaigns of autoresponders particularly. Email Marketing Hosting
If you do not want these extra features, But then Constant Contact is a superb option. Should you need a little bit more flexibility in your marketing strategy, then check out email marketing Editors’ Choices Campaigner and MailChimp.
Because Constant Contact merely offers seven Sorts of advertising automation works doesn’t like to refer to itself as a traditional marketing automation package. Instead, Constant Contact likes to tell prospects that it is a cross between email advertising and marketing automation or exactly what it requires”email automation.”
That’s because, unlike other tools, such as Editors’ Choice marketing automation systems Pardot and HubSpot, Constant Contact doesn’t does not offer branching logic. It focuses on two triggers to begin automation campaigns. For instance, you can start an automation workflow whenever someone joins a listing or achieves a milestone, such as a birthday or anniversary for a customer. But you can’t alter automationsbased on whether somebody opened an email, forwarded an email, or clicked on a link.
These attributes, which make advertising Automation platforms automatic, slightly more smart and, well, than marketing tools, create life more personalized and easier for entrepreneurs for customers. Additionally, Constant Contact doesn’t offer A/B testing (they do provide subject line A/B testing), no research marketing addition, and the restricted workflows it is possible to create don’t offer drag-and-drop builders, which can be pretty much standard nowadays. Should you need basic automation for second and first interactions with customers, then Constant Contact is a trusted automation system. If you would like sequencing and flexible workflows that adjust to your clients’ specific actions Constant Contact isn’t strong enough to compete in the marketing automation area.
As Constant Contact themselves reiterate through their website, they are a tool for smaller businesses. And, as it’s well worth evaluating them on those conditions. They have enough of the fundamentals covered to meet businesses as stated above, and if it were as simple as that we’d recommend them highly. Email Marketing Hosting
The Matter, these days, is that there are plenty of email Tools offering even more than Constant Contact, and also for a lot less cash. This includes user expertise, but also not only attributes. In fact, for the amount you pay with Constant Contact, you might end up using more powerful tools like ActiveCampaign and GetResponse.
They do pick things up Due to their decent deliverability rates, integrations (especially social media integrations), also for allowing different access levels for different users. And with recent improvements to marketing automation and coverage, it does seem as though they’re making an effort to enhance the product. But their lack of features makes it hard to recommend over others at their price point. Email Marketing Hosting