Introduction Email Marketing Network
Constant Contact have been in the email marketing game since 1995. Throughout that time they’ve managed to become one of the most used email tools in the world, boasting over 650,000 clients. Email Marketing Network
What Makes them unique is that they have added many features over the decades that none such as surveys an event management tool, and social campaigns. All these add to the varied list of email alternatives readily available, in addition to automations and newsletters that are recurring.
On top of these options, they also boast a Marketplace with over 400 apps and integrations that cater for even the most market of products. Yet despite features and these numbers, curiosity about Constant Contact seems to be on the decrease, at least according to Google Trends. Reason for us to have a look at Constant Contact’s ins & outs and check whether it is still applicable in the 21st century.
If you are choosing an email Marketing tool for your business, you could do much worse compared to Constant Contact (which begins at $20 a month). If you would like to try out some of the attributes without committing, then a trial is offered by the business. This review looks especially. Were it not for a few technical hiccups that were unexplained, Constant Contact might have been an easy pick for our option.
How does Constant Contact stack up against the Competition in its own advertising database for businesses with 2,500 connections? It carries a high $45-per-month price . Many email advertising tools have a limit on how many messages you can send in a month but Constant Contact does not.
Since our last appearance, Constant Contact has Added email autoresponders beyond these triggered such as birthdays and anniversaries. You can send an email series to a specific set like a guide to getting started with follow-ups or your service to an occasion. This works by copying your contacts into various folders and matching them up with autoresponders. The picture library allows 2 GB of storage, with a file size of 5MB. Users can also access stock photos that are paid and free through Constant Contact. You can now interact with support via Twitter. Email Marketing Network
Constant Contact is easy to use and has lots Beginning with the information icons located next to disciplines and choices describing what they are Knowledge Base articles, and trainers available at a toll-free amount. Constant Contact has an Activity page that lists the status of different tasks, such as uploaded contacts, so that you understand what’s happening in the background.
Phone support Isn’t 24/7 but the hours are Still pretty generous, going from 7 a.m. to 11 p.m. during the week, and 10 a.m. to 8 pm on weekends. Chat can be obtained, along with the agents will also call you to make sure to have.
Pricing and Features
Constant Contact offers a number of programs Depending upon how big your subscriber base. The plan is $20 a month for as many as 500 subscribers and $45 for up to 2,500. A plan costs $195 for $10,000 subscribers and $335 for 50,000. Price-wise, it’s not too different from Campaigner. You can sign up for additional add-on providers, for example EventSpot ($20 a month for one event; $25 for up to five occasions ) for event registrations, and Survey ($10 per month) to run polls (all of which are included at no extra charge on the Email Plus program ). The fundamental account comes to store pictures used in the mail campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) generates a widget that may be added to your website on which you can display links to around 100 mails. This is a if you would like your clients to be able to see your messages that are older.
The free trial gives you access to all You can just send up to 100 mails although these features for 60 days. The trial is a great way to get used to the platform to get a limited number of messages. Once you are certain about the platform, upgrade to the paid version and get started blasting away. There’s also a 30-day money-back guarantee, which can be unusual in this area.
When you are ready to create a newsletter, you May use the template to begin. The editing application lets you tweak images, text, and even colours. There is also a networking library where you are able to store your personal resources, such as company logos and other images. Email Marketing Network
As Soon as You’re satisfied with your own newsletter, You can send it right away or schedule it for later (in 5-minute periods, for example 3:05 a.m., 3:10 a.m., and so forth ). We couldn’t find a recurring schedule to send messages on a daily, weekly, or yearly basis the way Campaigner does, or to send messages depending on the local time at the receiver’s place, as GetResponse can.
The company recently announced a new Feature named Action Blocks, which enable marketers to include polls or RSVP blocks to regular emails. This permits recipients to respond to messages with one click without needing to leave the email inbox and also visit some web page.
You can monitor, As Soon as You’ve sent a newsletter By using the Reports tab, Its achievement. The dash displays the fundamentals, such as opens, clickthroughs, bounces, and unsubscribe requests. A handy bar graph shows open rates along with a chart compares performance across multiple campaigns. Users can also pick up to five mails to compare high speed results side by side. The report has a convenient Refresh button so that you may observe real-time results. It’s not like MailChimp where you have to manually load the webpages. When we opened mails and clicked on the links, they had been registered almost instantly.
The Resource Center offers links to Information about average clickthrough rates by industry. You can also look at comparative metrics to figure out if your level of involvement with your clients is improving or declining over the previous 3 months. The mobile app is handy if you want to observe the campaign performance from your mobile device.
There Are Lots of ways Constant Contact: copy and paste, manually sort addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the shape to manually put in an Address, we received an error message but it didn’t state what had gone wrong. We were motivated to hit the last button to return and resolve the issue but we couldn’t because the page had died out of our browser (Firefox) cache. After a couple of attempts, the whole page crashed. This was an unusual experience, to say the least. Constant Contact has ensured us has greatly improved since our first test and this is unlikely to occur again.
The document upload, Gmail import, and CRM Migration options, on the other hand, were easy to use and secure. We think most people would wind up using one of these options. We monitored the upload progress under”Contacts: Task” and was informed when the import was finish. Much like Campaigner, Constant Contact allows other speeches that are disposable and Mailinator. It’s too bad many services do not follow the case of GetResponse$15.00 in GetResponse, which filters out known disposable domains. Constant Contact instead flags contacts which are inclined so that the user can choose whether to eliminate or keep them to be transactional or other such addresses.
Segments are based on which list you When saving the contacts but additionally, it is really easy to go back, choose and adjust the list. In the Contact Managerwe clicked on the speeches we wanted to incorporate to another list. A new feature enables users to choose a listing for contacts to be added to if they click a particular link in an email, the business said. This attribute is available in most packages. Furthermore, it may be paired with an autoresponder so that, when a touch clicks a link, a pertinent email is delivered to them. Constant Contact lets you assign tags to contacts, which can be helpful if you want to track things like how they signed up, if they are loyalty members, or anything else you might want to monitor. Email Marketing Network
Our only quibble with the Contact Manager is That it’s a hassle. After we cut and glued our list, we simply dropped in email addresses. We did not have other areas, such as name or address. Update the fields and we had to load each record to add this. Because the pages were slow to load in our testing, this was straightforward. Since we can see the whole list in Contact Manager, it might have been nice to be able to just click on the lost area, input, and just keep going down the page. Lesson learned: Be certain to have each of the relevant fields before uploading the titles, populated.
Constant Contact also lets you produce forms That clients can use to register for newsletters and emails. These forms may be hosted on your site or on Constant Contact’s servers. The consumers can be segmented by you based on whether they used other methods or the sign-up form, which can be useful. The business also recently announced a brand new signup form editor that is intended to permit users to create inline forms which can be embedded on a site as well as pop-up forms which could be customized to show after a set amount of time or when a visitor tries to leave the website, the company said.
Constant Contact requires you to verify that You already have consent from your entire record! Since there is absolutely no way to verify you have consent from every individual receiving messages you can not use set addresses such as sales @ or marketing @ addresses or distribution lists. You can also make autoresponders, listed under the Create button, to send every time a user is added to a list. We used the templates to build a publication that was Welcome to new subscribers.
Constant Contact generally feels like a Professional platform but its arbitrary error messages were disconcerting. This aside, the instrument is strong, and for businesses Constant Contact is a fantastic way to begin. We want it offered flexibility in the scheduling of creation and campaigns of autoresponders. Email Marketing Network
If you do not need these features, But then Constant Contact is an excellent choice. Should you need just a little bit more flexibility in your marketing strategy, then have a look at email advertising Editors’ Choices Campaigner and MailChimp.
Because Constant Contact only offers seven Kinds of marketing automation functions, the firm doesn’t want to refer to itself as a marketing automation suite that is conventional. Rather, Constant Contact likes to inform prospects that it is a cross between email advertising and advertising automation or what it calls”email automation.”
That’s because, unlike other tools, for example Editors’ Choice marketing automation platforms Pardot and HubSpot, Constant Contact doesn’t doesn’t offer branching logic. Instead, it focuses on only two triggers to start automation campaigns. For instance, you can begin an automation workflow whenever someone joins a list or achieves a milestone, like a birthday or anniversary for a customer. You can’t alter automationsbased on whether or not somebody opened an email, forwarded an email, or clicked on a link.
Automation platforms automatic slightly more smart and, well, compared to email marketing tools, make life more personalized and more easy for marketers for clients. In addition, Constant Contact doesn’t offer A/B testing (they do provide subject line A/B testing), no search advertising addition, and the limited workflows it is possible to create do not offer drag-and-drop builders, which can be pretty much standard nowadays. If you need basic automation for interactions with customers Constant Contact is a trusted automation system. If you want advanced sequencing and flexible workflows that adjust to your customers’ specific actions, then Constant Contact is not powerful enough to compete at the marketing automation space.
As Constant Contact themselves reiterate through their website, they’re a tool for small businesses. And, as such, it’s well worth evaluating them on these conditions. They definitely have a lot of the basics covered to satisfy companies, as mentioned above, and if it had been as straightforward as that then we’d recommend them highly. Email Marketing Network
These days, the Matter, is that there are Lots of email Tools offering even more than Constant Contact, and also for a whole lot less money. This includes user expertise, but also not just attributes. In fact, for the amount you pay with Constant Contact, you could end up using tools such as GetResponse and ActiveCampaign.
They do pick points up For their decent deliverability prices, integrations (especially social websites integrations), also for allowing different access levels for separate users. And with recent improvements to promotion automation and reporting, it does seem as though they’re making an effort. But their lack of features which makes it hard to recommend over others at their price . Email Marketing Network