Introduction Email Marketing Software 2014
Constant Contact have been from the marketing game since 1995. During this time they’ve managed to turn into one of the most used email tools in the world. Email Marketing Software 2014
What Makes them unique is that they’ve added features over the decades that none like surveys an event management tool, and social campaigns. All these add to the diverse list of email options readily available, as well as automations and newsletters that are recurring.
On top of these options, they also boast a Market with over 400 programs and integrations that cater for even the most niche of merchandise. Yet despite attributes and these numbers, curiosity about Constant Contact appears to be according to Google Trends. Reason for us to have a look at Constant Contact’s ins & outs and check if it’s still applicable in the 21st century.
If You’re choosing an email Marketing tool for your business, you could do a lot worse compared to Constant Contact (which starts at $20 per month). If you would like to test out some of the features without committing, then the business offers a trial. This review looks especially. Were it not for a few unexplained hiccups, Constant Contact could have been an easy choice for our first option.
How does Constant Contact stack up against the Competition in its own marketing database for businesses with 2,500 contacts? It carries a 45-per-month price . Many advertising programs have a limit on but Constant Contact doesn’t.
Since our last appearance, Constant Contact has Email autoresponders beyond these triggered such as anniversaries and birthdays. You might send an email series to a certain set such as a guide to getting started with your service or follow-ups to an occasion. This works by segmenting your contacts and matching them up using autoresponders. The image library allows 2 GB of storage, with a file size of 5MB. Users may also access paid and free stock photos directly through Constant Contact. Last, you can now interact with support via Twitter. Email Marketing Software 2014
Constant Contact is Simple to Use and has plenty Starting with the information icons helpfully located next to choices and disciplines explaining what they are Knowledge Base articles, and trainers available at a toll-free number. Constant Contact has a Task page which lists the status of various jobs, such as uploaded contacts, so that you understand what is happening in the background.
Phone support is not 24/7 but the hours are Still pretty generous, going from 7 a.m. to 11 pm throughout the week, and 10 a.m. to 8 p.m. on weekends. Chat is available, and the brokers will call you to ensure you have.
Pricing and Features
Constant Contact offers a number of programs Based on how big your subscriber base. The plan is $20 a month for up to 500 subscribers and $45 for up to 2,500. A mid-tier plan costs $195 for 10,000 subscribers and $335 for 50,000. Price-wise, it’s not too different from Campaigner. You can register for additional add-on providers, such as EventSpot ($20 per month for one event; $25 for up to five occasions ) for event registrations, and research ($10 per month) to conduct surveys (all of which can be included at no extra charge on the Mail Plus program ). The Basic account comes to store pictures used in the campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) generates a widget which can be added to your site on which you may display links to around 100 emails. If you would like your clients to have the ability to see your older messages, this is a useful add-on.
The free trial gives you access to all These attributes for 60 days but you can just send up to 100 mails. The trial is a superb way to get accustomed to the platform to get a number of messages. Once you’re sure about the platform, upgrade to the paid version and start blasting away. There is also a 30-day money-back guarantee, which can be uncommon in this space.
When you are ready to create a newsletter, you May use the template to begin. The editing tool lets you tweak colors, pictures, and text. There’s also a networking library where you can store your personal assets, such as company logos and other images. Email Marketing Software 2014
Once you’re Happy with your own newsletter, You can send it immediately or schedule it for later (in 5-minute intervals, such as 3:05 a.m., 3:10 a.m., and so forth ). We could not locate a recurring program to send messages on a daily, weekly, or monthly basis the way Campaigner doesto send messages based on the local time in the receiver’s location, as GetResponse can.
The company also announced a new Attribute called Action Blocks, which allow marketers to include polls or RSVP blocks to standard emails. This permits recipients to answer messages with a single click without having to depart the email inbox and also visit some web page.
Once you’ve sent a newsletter, then you are able to track By using the Reports tab, its success. The dashboard displays the fundamentals, including unsubscribe requests, and opens, clickthroughs, bounces. A handy bar chart shows open rates along with a chart compares performance across multiple campaigns. Users may also select up to five mails to compare high speed results side by side. The report has a convenient Refresh button so you may see real-time results. It is not like MailChimp where you’ve got to manually load the pages. When we opened mails and clicked on the links, they were registered almost instantly.
The Resource Center offers links to Information about average clickthrough rates by industry. You may even look at comparative metrics to figure out if your degree of engagement with your customers is improving or declining over the past three months. The mobile app is handy if you need to see the campaign performance from your mobile device.
There are several ways to add contacts to Constant Contact: copy and paste, manually sort addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the shape to manually put in an Speech, we received an error message but it didn’t say what had gone wrong. We were motivated to hit on the Previous button to go back and fix the issue but we could not because the page had expired from our browser (Firefox) cache. After a couple of tries, the entire page crashed. This is an unusual experience, to say the least. Constant Contact has assured us its infrastructure has greatly improved since our initial test and that this is not likely to happen again.
The file upload import, and CRM Migration alternatives, on the other hand, were easy to use and secure. We think most people would end up using one of these options. We monitored the upload progress under”Contacts: Task” and was informed when the import was finish. Like Campaigner, Constant Contact allows Mailinator and speeches that are disposable. It is too bad many services don’t comply with the case of GetResponse$15.00 at GetResponse, which filters out known disposable domains. Constant Contact rather flags contacts which are inclined so the user can decide whether to remove or store them to be other or transactional such email addresses.
Segments are based on which list you When saving the contacts but it’s also quite simple to go back, choose and adjust the list. From the Contact Manager, we clicked on the speeches we wanted to add to another list. A new feature allows users to choose a listing for contacts to be added to if they click a link in an email, the company said. This feature is available in all packages. Furthermore, it can be paired with an autoresponder so that, when a link is clicked by a contact, a pertinent email is sent to them automatically. Constant Contact allows you assign tags to contacts, which is helpful if you want to monitor things like the way they signed up, if they’re loyalty members, or whatever else you might want to monitor. Email Marketing Software 2014
Our only quibble with the Contact Manager is That it is a pain. After we cut and pasted our list, we just dropped in email addresses. We did not have other fields, such as address or name. We had to load each individual record and update the subjects to bring this. Because the pages were slow to load in our testing, this wasn’t that straightforward. Since we can see the entire list in Contact Manager, then it would have been nice to be able to simply click on the missing area, input, and just keep going straight down the page. So, lesson learned: Be certain to have each of the applicable fields before uploading the titles populated in the listing.
Constant Contact also enables you to produce forms That customers can use to register for emails and newsletters. These forms can be hosted either on your site or on Constant Contact’s servers. The consumers can be segmented by you based on whether they used the sign-up form or other methods, which can be helpful. The company also recently announced a new sign-up form editor that’s intended to allow users to produce inline forms that can be embedded on a website as well as pop-up forms that can be customized to show after a set amount of time or when a visitor attempts to leave the web site, the company stated.
Constant Contact requires you to confirm that You have consent from your record! You can’t use group addresses like [email protected] or [email protected] addresses or distribution lists since there’s no way to confirm you have permission from every individual receiving messages. You can create autoresponders, recorded under the Generate button, to send every time a user is added to a list. We used the templates to construct a Welcome newsletter to subscribers.
Constant Contact appears like a Platform but its error messages were disconcerting. This the instrument is strong, and for many small companies Constant Contact is a fantastic way to get started. We want it offered a little more flexibility in the scheduling of autoresponders of campaigns and production in particular. Email Marketing Software 2014
If you don’t want these Additional features, However Constant Contact is a superb choice. If you want just a bit more flexibility in your marketing plan, then have a look at email advertising Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact merely offers seven Sorts of advertising automation works does not want to refer to itself as a traditional advertising and marketing automation package. Instead, Constant Contact likes to inform prospects that it is a cross between email advertising and marketing automation or what it calls”email automation”
That is because, unlike other tools, such as Editors’ Choice marketing automation platforms Pardot and HubSpot, Constant Contact doesn’t doesn’t provide branching logic. Instead, it focuses on two factors to begin automation campaigns. For example, you can start an automation workflow whenever someone accomplishes a milestone, like a birthday or anniversary for a customer or joins a list. However, you can not alter automationsbased on whether somebody opened an email, forwarded an email, or clicked on a link.
These attributes, which make advertising Automation platforms automatic, more intelligent and, well, compared to advertising tools, create life easier for marketers and more personalized for clients. In addition, Constant Contact does not provide A/B testing (they do offer subject line A/B testing), no search advertising addition, and also the restricted workflows you can create do not offer drag-and-drop builders, which are pretty much standard these days. If you need basic automation for interactions with clients Constant Contact is a reliable automation program. If you want flexible workflows and innovative sequencing that adapt to your customers’ specific activities Constant Contact isn’t strong enough to compete in the marketing automation space.
As Constant Contact themselves reiterate through their website, they are a tool for businesses. And, as such, it is well worth evaluating them on those conditions. They have a lot of the fundamentals covered to satisfy businesses, as mentioned previously, and we’d recommend them highly, if it had been as straightforward as that. Email Marketing Software 2014
Nowadays, the Matter, is that there are Lots of email Tools offering even greater than Constant Contact, and also for a whole lot less cash. This includes not just features, but also user expertise. In fact, for the amount you pay with Constant Contact, you could end up using much more powerful tools such as ActiveCampaign and GetResponse.
They do pick things up For their adequate deliverability prices, integrations (particularly social media integrations), and for allowing different access levels for separate users. With recent enhancements to coverage and marketing automation, it does look as though they’re making an effort. However, their lack of features makes it difficult to recommend over others at their price . Email Marketing Software 2014