Introduction Email Marketing Solutions
Constant Contact have been in the marketing game since 1995. Throughout that time they have managed to become one of the most used email tools in the world, boasting over 650,000 clients. Email Marketing Solutions
What Makes them special is that they have added several features over the years that not one like social campaigns, surveys, and an event management tool. These add to the collection of alternatives readily available, in addition to automations and newsletters.
On top of these options, they also boast a Marketplace with over 400 integrations which cater for even the most niche of products and apps. Yet despite features and these flashy numbers, curiosity about Constant Contact appears to be according to Google Trends. Enough reason for us to take a closer look at Constant Contact’s ins & outs and check whether it’s still applicable in the 21st century.
If you are choosing an email Marketing tool for the small business, you could do a lot worse compared to Constant Contact (which starts at $20 a month). Then the business provides a trial if you would like to test out a few of the features without committing. This review looks at the Email program, which supports up to 500 contacts. Were it not for a few unexplained hiccups, Constant Contact could have been an easy pick for our option.
How Can Constant Contact stack up against the Competition in its own marketing database for businesses with 2,500 connections? It carries a high price tag that is $45-per-month. Many marketing programs have a limit on but Constant Contact does not.
Since our last look, Constant Contact has Email autoresponders beyond these triggered by sign-ups, including birthdays and anniversaries. You might send an email series to a set like a day-by-day guide to getting started with follow-ups or your ceremony to an occasion. This works by copying your contacts and matching them up with autoresponders. The picture library allows 2 GB of storage, with a file size of 5MB. Users can also access stock photos that are paid and free through Constant Contact. You can interact with assistance via Twitter. Email Marketing Solutions
Constant Contact is easy to use and has lots Of help options, beginning with the data icons located next to disciplines and options explaining what they are, extensive Knowledge Base articles, and trainers available at a toll-free amount. Constant Contact has an Activity page which lists the status of various tasks, such as contacts that are uploaded, so you understand what’s going on in the background.
Phone support Isn’t 24/7 but the hours are Still fairly generous, moving from 7 a.m. to 11 p.m. during the week, also 10 a.m. to 8 p.m. on weekends. Chat can be obtained, along with the brokers will call you to ensure to have.
Pricing and Features
Constant Contact offers a number of plans Based upon how big your subscriber base. The cheapest plan is $20 per month for as many as 500 subscribers and $45 for up to 2,500. A plan costs $195 for 10,000 subscribers and $335 for 50,000. Price-wise, it’s not too different from Campaigner. You can register for additional add-on providers, for example EventSpot ($20 a month for one event; $25 for up to five events) for event registrations, and research ($10 per month) to run polls (all of which are included at no additional charge on the Mail Plus program ). The fundamental account comes to keep images used from the campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) generates a widget which can be added to a site on which you may display links to up to 100 emails. If you would like your clients to have the ability to see your messages that are older, this is a.
The free trial Provides you access to all These attributes for 60 days but you can only send up to 100 emails. The trial is a great way to get accustomed to the platform to get a limited number of messages. When you are certain about the stage, update to the paid version and start blasting away. There is also a 30-day money-back guarantee, which is unusual in this area.
When you are ready to create a newsletter, you Can use the template to get started. The editing tool allows you tweak even colors, images, and text. There’s also a networking library where you can store your own assets, such as company logos and other graphics. Email Marketing Solutions
As Soon as You’re satisfied with your newsletter, It is possible to send it right away or schedule it for after (in 5-minute periods, for example 3:05 a.m., 3:10 a.m., and so on). We could not find a recurring schedule to send messages on a daily, weekly, or monthly basis the manner Campaigner does, or to send messages based on the local time in the receiver’s location, as GetResponse can.
The Business also announced a new Feature called Action Blocks, which allow marketers to include polls or RSVP cubes to standard emails. This permits recipients to respond to messages with one click without needing to leave the email inbox and visit a web page.
You are able to monitor, once you’ve sent a newsletter Its success using the accounts tab. The dash displays the basics, such as opens, clickthroughs, bounces, and unsubscribe requests. A handy bar graph shows open rates along with a graph compares performance over multiple campaigns. Users may also select up to five emails to compare high speed results side by side. The report has a handy Refresh button so that you can observe real-time outcomes. It’s not like MailChimp in which you’ve got to manually load the webpages. When we opened emails and clicked on the links, they were registered nearly instantly.
The Resource Center offers links to Info about average clickthrough rates by industry. You can even look at comparative metrics to figure out if your level of involvement with your customers is improving or declining over the previous 3 months. The mobile app is useful if you want to see the effort functionality from your mobile device.
There Are Lots of ways Constant Contact: copy and paste, manually sort addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the form Speech, we received an error message but it did not state what had gone wrong. We were prompted to hit on the last button to return and fix the problem but we couldn’t because the page had expired from our browser (Firefox) cache. After a few tries, the whole page crashed. This was an odd experience, to say the least. Constant Contact has ensured us has greatly improved because our first test and this is unlikely to happen again.
The document upload import, and CRM Migration options, on the other hand, were stable and easy to use. We think most people would end up using one of these choices. We monitored the upload progress under”Contacts: Task” and was informed while the import was finish. Like Campaigner, Constant Contact allows other addresses that are disposable and Mailinator. It is too bad many services do not comply with the example of GetResponse$15.00 in GetResponse, which filters out known disposable domains. Constant Contact rather flags contacts that are likely so that the user can choose whether to eliminate or store them to be transactional or other such email addresses.
Segments are initially based on that list you. If saving the contacts but it’s also really easy to go back, choose and change the list. In the Contact Manager, we just clicked on the speeches we wanted to add to another listing. A new feature enables users to select a listing for contacts to whenever they click on on a particular link in an email to be added, the company said. This feature is available in all packages. It can be paired with an autoresponder so that, when a contact clicks a link, a pertinent email is sent to them automatically. Constant Contact lets you assign tags to contacts, which can be helpful if you need to track things such as the way they signed up, even if they are loyalty members, or whatever else you may want to track. Email Marketing Solutions
Our only quibble with the Contact Manager is That it’s a pain to edit the user records. When we pasted our list and cut, we just dropped in addresses. We did not have other fields, such as address or name. We needed to load each listing and update the fields to add this. This was straightforward because the pages were slow to load in our testing. Since we can see the whole list in Contact Manager, it might have been nice to be able to simply click on the lost field, input, and just keep going down the page. Lesson learned: Be certain to have all the relevant fields before uploading the titles, populated.
Constant Contact also enables you to create forms That customers can use to register for emails and newsletters. These forms may be hosted on your site or on Constant Contact’s servers. The consumers can be segmented by you based on whether they used methods or the form, which may be helpful. The business also recently announced a new sign-up form editor that is designed to allow users to create inline forms which can be embedded on a site as well as pop-up forms which can be customized to display after a fixed amount of time or when a visitor tries to leave the web site, the business said.
Constant Contact demands you to confirm that You have approval from your record –no purchased lists permitted! As there is no way to confirm you have consent from each individual getting messages sent to that 37, you also can’t use set addresses such as sales @ or marketing @ addresses or distribution lists. You can create autoresponders, listed under the Create button, to send every time a user is added to a list. We used the templates to build a particular publication that was Welcome .
Constant Contact generally feels like a Platform but its arbitrary error messages were disconcerting. This the tool is solid, and for small businesses Constant Contact is a fantastic way to begin. We want it provided flexibility in the scheduling of autoresponders of production and campaigns particularly. Email Marketing Solutions
If you don’t need these features, However Constant Contact is a superb option. If you need just a little bit more flexibility in your marketing strategy, then have a look at email marketing Editors’ Choices Campaigner and MailChimp.
Because Constant Contact only offers seven Kinds of advertising automation works, the firm does not want to refer to itself as a marketing automation package. Instead, Constant Contact likes to inform prospects that it is a cross between email marketing and marketing automation or exactly what it calls”email automation.”
That is because, unlike other tools, for example Editors’ Choice marketing automation systems Pardot and HubSpot, Constant Contact doesn’t doesn’t offer branching logic. Instead, it focuses on just two factors to start automation campaigns. By way of instance, an automation workflow can be started by you whenever someone joins a list or achieves a milestone, like a birthday or anniversary for a customer. You can’t change automationsbased on whether or not somebody opened an email, forwarded an email, or clicked on a link.
Automation platforms automatic, more intelligent and, well, compared to email tools, make life easier for entrepreneurs and personalized for clients. In addition, Constant Contact does not offer A/B testing (they do provide subject line A/B testing), no search advertising addition, and also the restricted workflows it is possible to create do not offer you drag-and-drop builders, which can be pretty much standard nowadays. If you require basic automation for second and first interactions with clients, then Constant Contact is a trusted automation system. However, if you want flexible workflows and sequencing that adapt to your clients’ specific activities, then Constant Contact is not strong enough to compete in the marketing automation space.
As Constant Contact themselves reiterate through their site, they’re a tool for companies. And, as such, it is well worth assessing them on those terms. As stated above, they have enough of the basics covered to satisfy companies, and if it were as straightforward as that then we’d recommend them more highly. Email Marketing Solutions
The issue, these days, is that there are plenty of email Tools offering even more than Constant Contact, and for a lot less money. This includes not only features, but also user experience. In reality, for the volume you pay with Constant Contact, you could end up using much more powerful tools such as GetResponse and ActiveCampaign.
They do pick points up For their decent deliverability rates, integrations (especially social media integrations), also for enabling different access levels for different users. And with recent enhancements to coverage and marketing automation, it does look as though they’re making an attempt. However, their lack of innovative features makes it difficult to recommend over others at their price . Email Marketing Solutions