Background Email Marketing Specialist
Constant Contact have been from the marketing game since 1995. Throughout this time they’ve managed to become one of the email tools in the world, boasting over 650,000 clients. Email Marketing Specialist
What Makes them unique is that they’ve added many features over the decades that not one of their competitions game, such as social campaigns, surveys, and an event management tool. All these contribute to the varied collection of email alternatives readily available, as well as automations and newsletters.
In Addition to these choices, they also boast a Market with over 400 integrations which cater to even the most niche of products and programs. Yet despite these numbers and features, curiosity about Constant Contact appears to be on the decrease, at least according to Google Trends. Enough reason for us to take a closer look at Constant Contact’s ins & outs and check if it’s still applicable in the 21st century.
If You’re choosing an email Marketing tool for your business, you could do a lot worse than Constant Contact (which starts at $20 a month). If you want to try out some of the features without committing the business provides a free trial. This review looks specifically at the plan, which supports up to 500 contacts. Were it not for some hiccups that were unexplained, Constant Contact could have been an easy choice for our initial option.
How Can Constant Contact stack up against the Contest for companies with 2,500 contacts in its advertising database? It carries a $45-per-month price that is top. Email marketing programs have a cap on the number of messages you can send in a month but Constant Contact doesn’t.
Since our last look, Constant Contact has Added email autoresponders beyond these triggered by sign-ups, such as anniversaries and birthdays. You might send an email series to a certain set such as a day-by-day guide to getting started with your ceremony or follow-ups to an event. This works by segmenting your contacts and matching them up with autoresponders. The image library allows 2 GB of storage, with a maximum file size of 5MB. Users may also access paid and free stock photos directly through Constant Contact. Last, you can now interact with support via Twitter. Email Marketing Specialist
Constant Contact is Simple to Use and has lots Starting with the data icons located alongside options and fields describing what they are, extensive Knowledge Base articles, and coaches available. Constant Contact has a Task page that lists the status of various jobs, such as uploaded contacts, so that you understand what is going on in the background.
Phone support Isn’t 24/7 but the hours are Still fairly generous, going from 7 a.m. to 11 pm throughout the week, and 10 a.m. to 8 pm on weekends. Chat can be obtained, along with the agents will also call you to make sure you have all the information you need.
Pricing and Features
Constant Contact offers a number of programs Depending upon the size of your subscriber base. The cheapest plan is $20 a month for as many as 500 subscribers and $45 for up to 2,500. A mid-tier plan prices $335 for 50,000 and $195 for $10,000 subscribers. Price-wise, it’s not too different from Campaigner. You can register for additional add-on services, for example EventSpot ($20 per month for one occasion; $25 for up to five events) for event registrations, and Survey ($10 per month) to run surveys (all of which can be included at no extra charge on the Mail Plus plan). The fundamental account comes to keep images used in the mail campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) generates a widget that may be added to your website on which you may display links to up to 100 emails. If you would like your clients to be able to see your messages that are older, this is a.
The free trial gives you access to all of These features for 60 days but you can send up to 100 emails. The trial is a superb way to get accustomed to the platform for a number of messages. Once you are sure about the stage, upgrade to the paid version and start blasting away. There is also a 30-day money-back guarantee, which can be unusual in this space.
When you’re ready to create a newsletter, you Can use the template to begin. The editing application lets you tweak pictures text, and even colors. There’s also a networking library where you can store your own assets, such as company logos and other graphics. Email Marketing Specialist
Once you’re Happy with your own newsletter, You can send it immediately or schedule it for later (in 5-minute periods, such as 3:05 a.m., 3:10 a.m., and so on). We could not locate a recurring program to send messages on a daily, weekly, or monthly basis the manner Campaigner doesto send messages based on the local time at the receiver’s place, as GetResponse can.
The Business recently announced a new Attribute called Action Blocks, which allow marketers to include polls or RSVP blocks to standard emails. This permits recipients to respond to messages with a single click without needing to depart the email inbox and also visit some web page.
Once you’ve sent a newsletter, then you are able to monitor using the Reports tab its success. The dashboard displays the basics, such as opens, clickthroughs, bounces, and unsubscribe requests. A useful bar graph shows open prices and a graph compares performance over multiple campaigns. Users may also pick up to five mails to compare high speed results side by side. The report has a convenient Refresh button so that you may observe real-time outcomes. It’s not like MailChimp where you’ve got to manually load the webpages. When we opened emails and clicked on the links, they were enrolled almost immediately.
The Resource Center offers links to Info about typical clickthrough rates by industry. You can also look at comparative metrics to figure out if your level of engagement with your customers is improving or declining over the past three months. The mobile app is useful if you need to observe the campaign performance from your mobile device.
There are several ways to add contacts to Constant Contact: copy and paste, manually sort addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the shape Address, we repeatedly received an error message but it didn’t state what had gone wrong. We were motivated to hit on the last button to return and fix the issue but we could not because the page had expired from our browser (Firefox) cache. After a few tries, the whole page crashed. This is an odd experience, to say the least. Constant Contact has assured us has greatly improved because our first test and that this is unlikely to happen again.
The document upload, Gmail import, and CRM Migration alternatives, on the other hand, were simple to use and stable. We believe most people would wind up using one of these choices. We monitored the upload progress under”Contacts: Task” and was notified when the import was finish. Much like Campaigner, Constant Contact allows other addresses that are disposable and Mailinator. It is too bad many services don’t comply with the example of GetResponse$15.00 at GetResponse, which filters out known disposable domains. Constant Contact instead flags contacts which are inclined to be other or transactional such email addresses so the user can choose whether to remove or keep them.
Segments are initially based on which list you Select when saving the contacts but additionally, it is really easy to go back and adjust the list. From the Contact Manager, we just clicked on the addresses we wanted to add to another listing. A new feature enables users to choose a list for contacts to be added to if they click on on a particular link within an email, the company said. This feature is available in most packages. Furthermore, it can be paired with an autoresponder so that, when a link is clicked by a contact, a email is delivered to them. Constant Contact lets you assign tags to contacts, which is helpful if you want to monitor things such as the way they signed up, even if they are loyalty members, or anything else you may want to track. Email Marketing Specialist
Our only quibble with the Contact Manager is That it’s a pain to edit the consumer records. After we glued our list and cut, we dropped in email addresses. We did not have other areas, such as address or name. We had to load each record and update the fields, to add this. This was simple because the pages were slow to load in our testing. Since we can see the entire list in Contact Manager, then it might have been nice to be able to simply click on the lost area, enter, and just keep going down the page. So, lesson learned: Be sure to have all of the relevant fields before uploading the names, populated in the listing.
Constant Contact also lets you produce forms That clients can use to register for emails and newsletters. These forms can be hosted either on your site or on Constant Contact’s servers. The consumers can be segmented by you based on if they used procedures or the sign-up form, which may be helpful. The company also recently announced a brand new signup form editor that’s intended to permit users to produce inline forms that may be embedded on a website as well as pop-up forms which can be customized to display after a fixed amount of time or when a visitor attempts to leave the website, the business stated.
Constant Contact requires you to confirm that You have approval from your record! As there is absolutely no way to verify you have permission from every person getting messages sent to that 37, you also can not use group addresses such as sales @ or advertising @ addresses or distribution lists. You might even make autoresponders, recorded under the Generate button, to send every time a user is added to some list. We used the templates to build a newsletter that was Welcome .
Constant Contact generally feels like a Platform but its random error messages were disconcerting. This the instrument is solid, and for small businesses new to email marketing, Constant Contact is a fantastic way to get started. We wish it offered a little more flexibility in the scheduling of autoresponders of creation and campaigns particularly. Email Marketing Specialist
If you do not want these features, But then Constant Contact is an excellent option. Should you need a bit more flexibility in your marketing plan, then have a look at email marketing Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact only offers seven Sorts of marketing automation works doesn’t want to refer to itself as a marketing automation package that is traditional. Instead, Constant Contact likes to tell prospects that it’s a cross between email advertising and marketing automation or what it requires”email automation”
That is because, unlike other tools, for example Editors’ Choice advertising automation systems Pardot and HubSpot, Constant Contact doesn’t doesn’t offer branching logic. It focuses to begin automation campaigns. By way of instance, you can start an automation workflow when someone achieves a milestone, such as a birthday or anniversary for a customer or joins a list. You can’t alter automationsbased on whether or not someone opened an email, forwarded an email, or clicked on a link.
Automation platforms automatic more smart and, well, than email advertising tools, create life personalized and more easy for entrepreneurs for customers. In addition, Constant Contact does not offer A/B testing (they do provide subject line A/B testing), no search advertising addition, and the restricted workflows it is possible to create do not offer drag-and-drop builders, that can be pretty much standard these days. If you require basic automation for interactions with clients, then Constant Contact is a automation system. However, if you would like sequencing and adaptive workflows that adjust to your customers’ specific actions, then Constant Contact is not strong enough to compete in the marketing automation space.
As Constant Contact themselves reiterate through their site, they are a tool for small companies. And, as it’s worth evaluating them on those conditions. They have enough of the basics covered to satisfy most small businesses as mentioned above, and if it had been as simple as that then we’d recommend them highly. Email Marketing Specialist
Nowadays, the Matter, is that there are plenty of other email Tools offering even more than Constant Contact, and for a lot less money. This includes not only features, but also user experience. In fact, for the amount you pay with Constant Contact, you might find yourself using tools such as ActiveCampaign and GetResponse.
Things are picked up by them For their adequate deliverability rates, integrations (especially social media integrations), also for allowing different access levels for different users. With recent enhancements to coverage and marketing automation, it does look like they’re making an effort to enhance the product. However, their lack of advanced features, such as marketing automation, which makes it difficult to recommend over others at their price point. Email Marketing Specialist