Introduction Email Marketing Statistics
Constant Contact happen to be in the marketing video game since 1995. Throughout this time they’ve managed to turn into one of the most used email tools in the world, boasting over 650,000 customers. Email Marketing Statistics
What Makes them unique is that they’ve added several features over the decades that none such as an event management tool, surveys, and campaigns. All these contribute to the varied collection of alternatives readily available, as well as automations and newsletters that are recurring.
In Addition to these choices, they also boast a Market with over 400 integrations which cater to even the most niche of products and apps. Yet despite these numbers and attributes, curiosity about Constant Contact appears to be according to Google Trends. Reason for us to take a look at Constant Contact’s ins & outs and check whether it’s still relevant in the 21st century.
If you are choosing an email Marketing tool for the small business, you can do a lot worse compared to Constant Contact (which begins at $20 per month). Then the business provides a trial if you want to try out a few of the attributes without committing. This review looks at the Email program, which supports up to 500 contacts. Were it not for some unexplained technical hiccups, Constant Contact could have been an easy pick for our first option.
How does Constant Contact stack up against the Contest in its marketing database for companies with 2,500 contacts? It carries a high price tag that is $45-per-month. Many email marketing tools also have a cap on the number of messages you can send in a month but Constant Contact doesn’t.
Since our last appearance, Constant Contact has Added email autoresponders beyond these triggered by sign-ups, including birthdays and anniversaries. You can send an email series to a set of contacts, such as a guide to getting started with follow-ups or your ceremony to a occasion. This works by matching them up with autoresponders and copying your contacts into various folders. The image library allows 2 GB of storage, with a maximum file size of 5MB. Users can access stock photos that are paid and free through Constant Contact. You can interact with support via Twitter. Email Marketing Statistics
Constant Contact is Simple to Use and has plenty Beginning with the data icons helpfully located alongside choices and fields describing what they are, extensive Knowledge Base articles, and trainers available. Constant Contact has a Task page that lists the status of different jobs, such as contacts that are uploaded, so that you understand what’s going on in the background.
Phone support Isn’t 24/7 but the hours are Still fairly generous, going from 7 a.m. to 11 p.m. during the week, and 10 a.m. to 8 pm on weekends. Chat can be obtained, and the brokers will even call you to ensure you have.
Pricing and Features
Constant Contact offers a number of plans Depending upon the size of your subscriber base. The plan is $20 a month for as many as 500 subscribers and $45 for up to 2,500. A plan prices $335 for 50,000 and $195 for $10,000 subscribers. Price-wise, it is not too different from Campaigner. You may sign up for additional add-on providers, for example EventSpot ($20 per month for one event; $25 for up to five occasions ) for event registrations, and Survey ($10 per month) to run surveys (all of which can be included at no extra charge on the Mail Plus program ). The Basic account comes with a Library to keep pictures used from the campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) generates a widget that may be added to your website on which you may display links to around 100 mails. This is a if you want your clients to have the ability to see your messages.
The free trial gives you access to all You can send up to 100 mails although these attributes for 60 days. The trial is a great way to get used to the platform for a restricted number of messages. Once you’re certain about the platform, update to the paid version and get started blasting away. There’s also a 30-day money-back guarantee, which is unusual in this space.
When you’re ready to make a newsletter, you Can use the template to begin. The editing tool allows you tweak pictures text messages, and even colours. There is also a media library where you are able to store your own assets, such as company logos and other images. Email Marketing Statistics
Once you’re Happy with your own newsletter, It is possible to send it right away or schedule it for later (in 5-minute periods, such as 3:05 a.m., 3:10 a.m., and so forth ). We couldn’t locate a recurring program to send messages on a daily, weekly, or monthly basis the way Campaigner does, or to send messages based on the local time at the recipient’s place, as GetResponse can.
The Business also announced a new Attribute named Action Blocks, which allow marketers to add polls or RSVP cubes to standard emails. This enables recipients to answer messages with a single click without needing to depart the email inbox and also go to a web page.
You are able to monitor, once you’ve sent a newsletter using the accounts tab its success. The dash displays the fundamentals, including unsubscribe requests, and opens, clickthroughs, bounces. A handy bar chart shows open rates along with a graph compares performance over multiple campaigns. Users may also select up to five mails to compare high-level results side by side. The report has a convenient Refresh button so that you may see real-time outcomes. It is not like MailChimp in which you’ve got to manually load the webpages. When we opened mails and clicked on the links, they had been enrolled nearly immediately.
The Resource Center offers links to Info about typical clickthrough rates by industry. You may also look at relative metrics to figure out if your level of involvement with your clients is improving or declining over the past three months. The cellular app is useful if you want to see the effort functionality from your mobile device.
There are several ways to add contacts to Constant Contact: copy and paste, manually sort addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the form to manually put in an Speech, we repeatedly received an error message but it didn’t say what had gone wrong. We were prompted to hit on the last button to return and fix the issue but we couldn’t because the page had died out of our browser (Firefox) cache. After a couple of attempts, the entire page crashed. This is an unusual experience, to say the least. Constant Contact has ensured us has greatly improved since our first test and that this is not likely to occur again.
The file upload, Gmail import, and CRM Migration alternatives, on the other hand, were simple to use and secure. We believe most people would wind up using one of these choices. We tracked the upload improvement under”Contacts: Activity” and was informed while the import was finish. Like Campaigner, Constant Contact allows Mailinator and other disposable speeches. It’s too bad most services do not follow the example of GetResponse$15.00 in GetResponse, which filters out famous disposable domains. Constant Contact instead flags contacts which are likely so that the user can choose whether to remove or keep them to be transactional or other similar email addresses.
Segments are based on that list you. Choose when saving the contacts but additionally, it is really easy to go back and adjust the list. From the Contact Managerwe just clicked on the speeches we wanted to add to another listing. A new feature allows users to select a list for contacts to whenever they click on on a particular link within an email to be added, the company said. This feature is available in all packages. Additionally, it may be paired with an autoresponder so that, when a touch clicks a link, a email is sent to them automatically. Constant Contact allows you assign tags to contacts, which can be helpful if you want to monitor things like how they signed up, if they are loyalty members, or whatever else you might want to monitor. Email Marketing Statistics
Our only quibble with the Contact Manager is That it is a hassle to edit the consumer records. When we cut and pasted our listing, we dropped in addresses. We did not have other fields, such as address or name. Update the fields and we needed to load each individual listing to add this. Because the pages were slow to load in our testing, this was simple. Since we could see the entire list in Contact Manager, it might have been nice to be able to just click on the missing area, enter, and just keep going down the page. So, lesson learned: Be certain to have each of the relevant fields populated in the list before uploading the names.
Constant Contact also lets you produce forms That clients can use to register for emails and newsletters. These forms can be hosted on your site or on Constant Contact’s servers. You can segment the consumers based on if they used the form or methods, which may be useful. The business also recently announced a new sign-up form editor that’s designed to permit users to create inline forms that can be embedded onto a site in addition to pop-up forms that could be customized to display after a set amount of time or when a visitor tries to leave the website, the company stated.
Constant Contact requires you to confirm that You already have consent from your whole record –no bought lists allowed! As there’s no way to verify you’ve got consent from each person receiving messages you also can’t use set addresses such as sales @ or marketing @ addresses or distribution lists. You can also make autoresponders, recorded under the button, to ship automatically when a user is added to a list. We used the templates to construct a newsletter that was Welcome to subscribers.
Constant Contact generally feels like a Professional stage but its error messages were disconcerting. This the tool is strong, and for companies new to email marketing, Constant Contact is a good way to begin. We want it provided a bit more flexibility in the scheduling of autoresponders of campaigns and creation particularly. Email Marketing Statistics
If you don’t need these features, However, then Constant Contact is an excellent option. Should you want just a little bit more flexibility in your marketing plan, then check out email marketing Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact merely offers seven Different kinds of advertising automation works doesn’t like to refer to itself as a marketing automation package that is traditional. Rather, Constant Contact likes to tell prospects that it is a cross between email advertising and marketing automation or exactly what it requires”email automation”
That’s because, unlike other tools, for example Editors’ Choice marketing automation systems Pardot and HubSpot, Constant Contact does not doesn’t provide branching logic. Instead, it focuses on two triggers to start automation campaigns. For example, an automation workflow can be started by you whenever someone joins a listing or accomplishes a milestone, such as a birthday or anniversary as a customer. But you can’t alter automationsbased on whether somebody opened an email, forwarded an email, or clicked on a link.
These attributes, which make marketing Automation platforms automatic more smart and, well, than marketing tools, create life more easy for entrepreneurs and personalized for clients. In addition, Constant Contact doesn’t provide A/B testing (they do provide subject line A/B testing), no research marketing inclusion, and the limited workflows you can create do not offer you drag-and-drop builders, that are pretty much standard nowadays. Should you need automation for first and second interactions with clients, then Constant Contact is a trusted automation system. But if you would like innovative sequencing and flexible workflows that adjust to your clients’ specific actions Constant Contact isn’t powerful enough to compete at the marketing automation space.
As Constant Contact themselves reiterate through their website, they are a tool for businesses. And, as it’s well worth evaluating them. They have enough of the basics covered to satisfy companies as stated previously, and if it were as simple as that then we’d recommend them highly. Email Marketing Statistics
These days, the Matter, is that there are plenty of email Tools that offer even more than Constant Contact, and for a whole lot less money. This includes user expertise, but also not just features. In reality, for the amount you pay with Constant Contact, you could end up using tools such as ActiveCampaign and GetResponse.
They do pick things up For their adequate deliverability prices, integrations (especially social websites integrations), and for allowing different access levels for separate users. And with recent enhancements to coverage and promotion automation, it will seem as though they’re making an effort. However, their lack of innovative features which makes it difficult to recommend over others at their price point. Email Marketing Statistics