Introduction Email Marketing Strategy
Constant Contact have been from the marketing game since 1995. Throughout that time they’ve managed to turn into one of the most used email tools in the world. Email Marketing Strategy
What Makes them unique is that they have added features over the decades that not one of their competitions game, like an event management tool, surveys, and social campaigns. All these contribute to the list of email alternatives in addition to automations and newsletters.
In Addition to these options, they also boast a Market with over 400 programs and integrations which cater to even the most niche of merchandise. Yet despite features and these flashy numbers, interest in Constant Contact seems to be on the decline, at least according to Google Trends. Reason for us to have a look at Constant Contact’s ins & outs and check if it’s still relevant in the 21st century.
If you are choosing an email Marketing tool for your small business, you can do a lot worse than Constant Contact (which starts at $20 per month). If you want to try out a few of the attributes without committing, then the company provides a free trial. This review looks especially at the Email plan, which supports up to 500 contacts. Were it not for a few unexplained technical hiccups, Constant Contact could have been an easy pick for our choice.
How Can Constant Contact pile up against the Contest for businesses with 2,500 contacts? It carries a high price tag that is $45-per-month. Many email marketing programs have a limit on the number of messages you can send in a month but Constant Contact doesn’t.
Since our last appearance, Constant Contact has Email autoresponders beyond those triggered by sign-ups, such as anniversaries and birthdays. You can send an email series to a specific set of contacts, such as a day-by-day guide to getting started with follow-ups or your service to a event. This works by matching them up with autoresponders and copying your contacts into various folders. The image library allows 2 GB of storage, with a maximum file size of 5MB. Users may access stock photographs that are paid and free through Constant Contact. You can now interact with assistance via Twitter. Email Marketing Strategy
Constant Contact is easy to use and has plenty Of aid options, starting with the data icons located next to fields and choices describing what they are Knowledge Base coaches available at a toll-free number, and articles. Constant Contact has an Activity page which lists the status of different tasks, such as contacts that are uploaded, so you understand what is going on in the background.
Phone support is not 24/7 but the hours are Still pretty generous, moving from 7 a.m. to 11 p.m. during the week, also 10 a.m. to 8 pm on weekends. Chat can be obtained, and the agents will also call you to ensure to have all the info that you need.
Pricing and Features
Constant Contact offers a number of plans Based upon how big your subscriber base. The least expensive plan is $20 a month for as many as 500 subscribers and $45 for up to 2,500. A plan prices $335 for 50,000 and $195 for 10,000 subscribers. Price-wise, it’s not too different from Campaigner. You may register for additional add-on services, such as EventSpot ($20 a month for a single event; $25 for up to five events) for event registrations, and research ($10 per month) to run surveys (all of which can be included at no extra charge on the Mail Plus plan). The Basic account comes to store images used from the mail campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) creates a widget which can be added to your website on which you may display links to around 100 emails. If you want your clients to be able to see your messages that are older, this is a useful add-on.
The free trial gives you access to all These features for 60 days but you can only send up to 100 emails. The trial is a superb way to get used to the platform for a number of messages. When you’re certain about the platform, upgrade to the paid version and start blasting away. There is also a 30-day money-back guarantee, which can be unusual in this area.
When you’re ready to create a newsletter, you Can use the template to get started. The editing application allows you tweak even colors, images, and text messages. There’s also a networking library where you can save your own assets, such as company logos and other images. Email Marketing Strategy
As Soon as You’re Happy with your newsletter, It is possible to send it immediately or schedule it for later (in 5-minute intervals, for example 3:05 a.m., 3:10 a.m., and so forth ). We couldn’t locate a recurring schedule to send messages on a daily, weekly, or yearly basis the way Campaigner doesto send messages depending on the local time at the receiver’s place, as GetResponse can.
The company recently announced a new Attribute named Action Blocks, which allow marketers to include polls or RSVP cubes to standard emails. This permits recipients to respond to messages with a single click without having to depart the email inbox and visit some web page.
You can track As Soon as You’ve sent a newsletter using the Reports tab, its success. The dashboard displays the fundamentals, including unsubscribe requests, and opens, clickthroughs, bounces. A handy bar chart shows open prices along with a chart compares performance over multiple campaigns. Users can also select up to five mails to compare high speed results side by side. The report has a handy Refresh button so you can see real-time results. It is not like MailChimp in which you have to manually load the pages. When we opened mails and clicked on the links, they were enrolled almost instantly.
The Resource Center offers links to Info about average clickthrough rates by industry. You can even look at comparative metrics to figure out if your degree of engagement with your clients is improving or declining over the previous three months. The cellular app is useful if you want to see the effort functionality from your mobile device.
There are several ways to add contacts to Constant Contact: copy and paste, manually type addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the shape to manually put in an Speech, we received an error message but it did not state what had gone wrong. We were prompted to hit the last button to return and fix the issue but we couldn’t because the page had died from our browser (Firefox) cache. After a couple of tries, the entire page crashed. This is an unusual experience, to say the least. Constant Contact has assured us has greatly improved since our first test and that this is unlikely to happen again.
The file upload import, and CRM Migration options, on the other hand, were stable and simple to use. We think most people would end up using one of these choices. We tracked the upload progress under”Contacts: Activity” and was notified when the import was finish. Much like Campaigner, Constant Contact allows Mailinator and disposable addresses. It is too bad most services don’t follow the example of GetResponse$15.00 at GetResponse, which filters out known disposable domains. Constant Contact instead flags contacts which are likely to be transactional or other such addresses so that the user can choose whether to eliminate or keep them.
Segments are initially based on that list you. Select if saving the contacts but it’s also quite simple to go back and change the list. In the Contact Managerwe just clicked on the speeches we wanted to incorporate to another listing. A new feature enables users to select a listing for contacts to be added to if they click on a link within an email, the business said. This feature is available in all packages. Furthermore, it may be paired with an autoresponder so that, when a contact clicks a link, there is a email delivered to them automatically. Constant Contact lets you assign tags to contacts, which can be helpful if you need to track things such as the way they signed up, if they are loyalty associates, or whatever else you may want to track. Email Marketing Strategy
Our only quibble with the Contact Manager is That it’s a hassle. After we cut and pasted our list, we just dropped in email addresses. We did not have other areas, such as name or address. To bring this, we had to load each record and update the subjects. This was simple because the pages were slow to load in our testing. Since we can see the whole list in Contact Manager, it might have been nice to be able to simply click on the lost field, input, and just keep going straight down the page. So, lesson learned: Be certain to have all the relevant fields before uploading the titles, populated in the listing.
Constant Contact also lets you create forms That clients can use to register for emails and newsletters. These forms may be hosted either on your own site or on Constant Contact’s servers. You can segment the consumers based on whether they used methods or the sign-up form, which can be useful. The company also recently announced a brand new signup form editor that is designed to permit users to produce inline forms that may be embedded onto a website as well as pop-up forms which can be customized to display after a fixed amount of time or when a visitor attempts to leave the web site, the company stated.
Constant Contact demands you to confirm that You have consent from your list–no purchased lists allowed! As there is absolutely no way to verify you’ve got permission from each person receiving messages sent to that 37, you can’t use set addresses such as sales @ or advertising @ addresses or distribution lists. You might create autoresponders, recorded under the Create button, to ship automatically every time a user is added to a list. We used the templates to construct a special Welcome newsletter to new subscribers.
Constant Contact appears like a Professional platform but its random error messages were disconcerting. This aside, the instrument is solid, and for small businesses new to email marketing, Constant Contact is a fantastic way to begin. We wish it offered a bit more flexibility in the scheduling of autoresponders of creation and campaigns in particular. Email Marketing Strategy
If you do not need these features, However Constant Contact is a superb option. Should you want just a bit more flexibility in your marketing strategy, then have a look at email marketing Editors’ Choices Campaigner and MailChimp.
Because Constant Contact merely offers seven Different sorts of advertising automation works does not like to refer to itself as a conventional marketing automation suite. Rather, Constant Contact likes to inform prospects that it’s a cross between email marketing and marketing automation or what it requires”email automation”
That’s because, unlike other tools, such as Editors’ Choice marketing automation platforms Pardot and HubSpot, Constant Contact does not does not provide branching logic. Instead, it focuses on only two triggers to begin automation campaigns. By way of instance, you can start an automation workflow whenever someone accomplishes a milestone, like a birthday or anniversary as a customer or joins a list. You can’t alter automationsbased on whether someone opened an email, forwarded an email, or clicked on a link.
These attributes, which make marketing Automation platforms automatic more intelligent and, well, compared to email tools, make life easier for entrepreneurs and more personalized for clients. In addition, Constant Contact doesn’t offer A/B testing (they do offer subject line A/B testing), no search marketing inclusion, and the limited workflows you can create don’t offer drag-and-drop builders, that are pretty much standard these days. Should you need basic automation for interactions with clients, then Constant Contact is a trusted automation system. If you would like sequencing and adaptive workflows that adapt to your customers’ specific actions, then Constant Contact isn’t strong enough to compete at the marketing automation area.
As Constant Contact themselves reiterate through their site, they are a tool for businesses. And, as it’s well worth evaluating them on these conditions. As mentioned above, they have enough of the basics covered to meet most small businesses, and then we’d recommend them highly if it were as straightforward as that. Email Marketing Strategy
These days, the issue, is that there are plenty of other email Tools that offer even more than Constant Contact, and also for a lot less cash. This includes user experience, but also not only attributes. In reality, for the amount you pay with Constant Contact, you could find yourself using tools like GetResponse and ActiveCampaign.
Things are picked up by them Due to their decent deliverability prices, integrations (particularly social websites integrations), also for enabling different access levels for different users. And with recent enhancements to reporting and promotion automation, it will seem as though they’re making an effort to enhance the item. But their lack of features, such as marketing automation, which makes it hard to recommend over others at their price . Email Marketing Strategy