Introduction Email Marketing Techniques
Constant Contact happen to be in the marketing game since 1995. Throughout that time they have managed to become one of the email tools in the world, boasting over 650,000 customers. Email Marketing Techniques
What Makes them special is that they have added features over the years that none of their competitions game, such as surveys, an event management tool, and campaigns. These add to the varied list of email options in addition to automations and recurring newsletters.
On top of these options, they also boast a Marketplace with over 400 integrations that cater to even the most market of products and apps. Yet despite features and these numbers, curiosity about Constant Contact appears to be on the decrease, at least according to Google Trends. Enough reason for us to have a look at Constant Contact’s ins & outs and check if it is still applicable in the 21st century.
If You’re choosing an email Marketing tool for the business, you can do much worse compared to Constant Contact (which starts at $20 per month). If you would like to test a few of the attributes out without committing, then the company provides a 6-day free trial. This review looks specifically at the Email program, which supports up to 500 contacts. Were it not for a few unexplained hiccups, Constant Contact might have been an easy choice for our initial option.
How does Constant Contact pile up against the Contest for companies with 2,500 contacts? It carries a price that is $45-per-month that is top. Many advertising tools have a cap on but Constant Contact does not.
Since our last appearance, Constant Contact has Added email autoresponders beyond those triggered by sign-ups, including anniversaries and birthdays. You might even send an email series to a set of contacts, such as a guide to getting started with follow-ups or your ceremony to an event. This works by copying your contacts and matching them up with autoresponders. The image library allows 2 GB of storage. Users can access stock photographs that are paid and free directly through Constant Contact. Finally, you can interact with support via Twitter. Email Marketing Techniques
Constant Contact is easy to use and has lots Of aid options, starting with the data icons helpfully located next to choices and disciplines explaining what they are, extensive Knowledge Base coaches accessible at a toll-free amount, and articles. Constant Contact has an Activity page that lists the status of various jobs, such as contacts that are uploaded, so you know what’s happening in the background.
Phone support Isn’t 24/7 but the hours are Still pretty generous, going from 7 a.m. to 11 pm throughout the week, and 10 a.m. to 8 p.m. on weekends. Chat can be obtained, along with the agents will even call you to make sure you have.
Pricing and Features
Constant Contact offers a number of plans Based on the size of your subscriber base. The least expensive plan is $20 a month for up to 500 subscribers and $45 for up to 2,500. A mid-tier plan prices $195 for 10,000 subscribers and $335 for 50,000. Price-wise, it is not too different from Campaigner. You may sign up for additional add-on providers, such as EventSpot ($20 per month for one occasion; $25 for up to five events) for event registrations, and research ($10 per month) to conduct surveys (all of which are included at no additional charge on the Mail Plus program ). The Basic account comes to store pictures used from the campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) generates a widget that may be added to your site on which you may display links to up to 100 mails. If you would like your clients to have the ability to see your messages, this is a useful add-on.
The free trial Provides you access to all You can send up to 100 emails although these attributes for 60 days. The trial is a superb way to get used to the platform for a number of messages. When you’re certain about the stage, update to the paid version and start blasting away. There’s also a 30-day money-back guarantee, which can be uncommon in this area.
When you are ready to create a newsletter, you May use the template to get started. The editing tool lets you tweak text messages, images, and even colors. There’s also a media library where you can store your own resources, such as company logos and other graphics. Email Marketing Techniques
Once you’re satisfied with your own newsletter, It is possible to send it immediately or schedule it for after (in 5-minute intervals, for example 3:05 a.m., 3:10 a.m., and so on). We couldn’t locate a recurring schedule to send messages on a daily, weekly, or monthly basis the manner Campaigner doesto send messages depending on the local time at the receiver’s location, as GetResponse can.
The company recently announced a new Feature called Action Blocks, which allow marketers to add polls or RSVP cubes to standard emails. This permits recipients to respond to messages with a single click without having to depart the email inbox and go to a web page.
Once you’ve sent a newsletter, you are able to track Its achievement using the accounts tab. The dash displays the fundamentals, such as unsubscribe requests, and opens, clickthroughs, bounces. A useful bar chart shows open prices along with a chart compares performance across multiple campaigns. Users may also pick up to five mails to compare high-level results side by side. The report has a handy Refresh button so that you may see real-time outcomes. It is not like MailChimp where you have to manually load the pages. When we opened emails and clicked on the links, they were registered almost immediately.
The Resource Center offers links to Information about typical clickthrough rates by industry. You may even look at comparative metrics to find out if your degree of involvement with your clients is improving or declining over the previous three months. The cellular app is useful if you need to observe the campaign functionality from your mobile device.
There Are Lots of ways to add contacts to Constant Contact: copy and paste, manually sort addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the shape to manually add an Address, we received an error message but it didn’t state what had gone wrong. We were prompted to hit on the Previous button to go back and resolve the issue but we couldn’t because the page had expired from our browser (Firefox) cache. After a few attempts, the whole webpage crashed. This is an odd experience, to say the least. Constant Contact has ensured us has greatly improved since our first test and this is unlikely to happen again.
The file upload import, and CRM Migration alternatives, on the other hand, were simple to use and secure. We think most people would end up using these choices. We monitored the upload progress under”Contacts: Activity” and was informed when the import was finish. Much like Campaigner, Constant Contact allows Mailinator and other addresses that are disposable. It’s too bad most services don’t comply with the case of GetResponse$15.00 at GetResponse, which filters out famous disposable domains. Constant Contact rather flags contacts that are likely so that the user can decide whether to remove or store them to be other or transactional such email addresses.
Segments are originally based on which list you If saving the contacts but it’s also really easy to go back, choose and adjust the list. From the Contact Manager, we clicked on the addresses we wanted to incorporate to another list. A new feature allows users to select a list for contacts to be added to if they click on a link in an email, the company said. This feature is available in all packages. Furthermore, it may be paired with an autoresponder so that, when a link is clicked by a touch, a pertinent email is sent to them. Constant Contact allows you assign tags to contacts, which is helpful if you need to track things such as how they signed up, if they’re loyalty associates, or anything else you might want to track. Email Marketing Techniques
Our only quibble with the Contact Manager is That it is a pain to edit the user records. When we cut and glued our list, we dropped in email addresses. We didn’t have other areas, such as address or name. To add this, update the fields and we had to load each person record. This was simple because the pages were slow to load in our testing. Since we could see the entire list in Contact Manager, it might have been nice to be able to simply click on the lost field, input, and just keep going straight down the page. Lesson learned: Be sure to have all of the applicable fields before uploading the names populated.
Constant Contact also lets you create forms That clients can use to register for emails and newsletters. These forms can be hosted either on your site or on Constant Contact’s servers. You can section the consumers based on whether they used methods or the form, which can be useful. The company also recently announced a new sign-up form editor that’s designed to allow users to produce inline forms which can be embedded on a website in addition to pop-up forms that could be customized to show after a set amount of time or when a visitor attempts to leave the web site, the company stated.
Constant Contact requires you to confirm that You already have approval from your record –no bought lists permitted! Since there’s absolutely no way to confirm you’ve got permission from each person receiving messages sent to that 37, you can not use set addresses such as sales @ or marketing @ addresses or distribution lists. You might also make autoresponders, listed under the button, to send every time a user is added to some list. We used the templates to build a Welcome newsletter to new subscribers.
Constant Contact appears like a Stage but its error messages were disconcerting. This the instrument is solid, and for businesses Constant Contact is a good way to get started. We want it provided flexibility in the scheduling of autoresponders. Email Marketing Techniques
If you don’t need these extra features, However Constant Contact is a superb choice. Should you need just a bit more flexibility in your marketing strategy, then have a look at email advertising Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact only offers seven Various kinds of marketing automation works doesn’t want to refer to itself as a marketing automation package. Rather, Constant Contact likes to tell prospects that it is a cross between email marketing and marketing automation or what it requires”email automation”
That is because, unlike other tools, such as Editors’ Choice marketing automation systems Pardot and HubSpot, Constant Contact does not does not provide branching logic. Instead, it focuses on two triggers to begin automation campaigns. For example, you can begin an automation workflow whenever someone achieves a milestone, such as a birthday or anniversary for a customer or joins a listing. You can’t change automationsbased on whether or not somebody opened an email, forwarded an email, or clicked on a link.
These attributes, which make advertising Automation platforms automatic, slightly more smart and, well, compared to email tools, make life easier for entrepreneurs and personalized for clients. Additionally, Constant Contact doesn’t provide A/B testing (they do offer subject line A/B testing), no search marketing inclusion, and the limited workflows you can create do not offer drag-and-drop builders, which are pretty much standard nowadays. Should you require basic automation for interactions with clients, then Constant Contact is a automation program. If you want sequencing and flexible workflows that adapt to your customers’ specific actions, then Constant Contact isn’t powerful enough to compete at the marketing automation space.
As Constant Contact themselves reiterate through their website, they’re a tool for companies. And, as it’s well worth assessing them. As stated above, they definitely have a lot of the basics covered to satisfy most small businesses, and then we’d recommend them highly if it were as simple as that. Email Marketing Techniques
These days, the issue, is that there are plenty of email Tools that offer even more than Constant Contact, and also for a lot less cash. This includes not only features, but also user experience. In reality, for the amount you pay with Constant Contact, you might find yourself using stronger tools such as GetResponse and ActiveCampaign.
Things are picked up by them For their decent deliverability rates, integrations (especially social websites integrations), also for allowing different access levels for different users. With recent enhancements to promotion automation and reporting, it will look like they’re making an attempt. However, their lack of features which makes it difficult to recommend over others at their price point. Email Marketing Techniques