Introduction Email Marketing Technology
Constant Contact happen to be in the marketing video game since 1995. Throughout this time they’ve managed to turn into one of the most used email tools in the world. Email Marketing Technology
What Makes them special is that they have added features over the years that not one of their competitions game, such as social campaigns, surveys, and an event management tool. All these contribute to the list of email options available, in addition to automations and newsletters that are recurring.
On top of these options, they also boast a Market with over 400 apps and integrations that cater to even the most niche of products. Yet despite features and these numbers, interest in Constant Contact seems to be according to Google Trends. Reason for us to take a look at Constant Contact’s ins & outs and check if it is still relevant in the 21st century.
If you are choosing an email Marketing tool for the small business, you can do a lot worse compared to Constant Contact (which starts at $20 a month). If you want to test out a few of the features without committing a free trial is offered by the business. This review looks especially. Were it not for some technical hiccups that were unexplained, Constant Contact might have been an easy pick for our first choice.
How Can Constant Contact stack up against the Contest for businesses with 2,500 contacts in its own advertising database? It carries a price tag that is top. Many marketing tools have a limit on the number of messages you can send in a month but Constant Contact doesn’t.
Since our last look, Constant Contact has Email autoresponders beyond those triggered including anniversaries and birthdays. You can also send an email series to a certain set such as a day-by-day guide to getting started with follow-ups or your ceremony to a event. This works by copying your contacts and matching them up with autoresponders. The image library allows 2 GB of storage, with a maximum file size of 5MB. Users may access stock photographs that are paid and free straight through Constant Contact. Finally, you can interact with support via Twitter. Email Marketing Technology
Constant Contact is easy to use and has lots Beginning with the data icons located next to disciplines and options explaining what they are, extensive Knowledge Base articles, and coaches accessible at a toll-free amount. Constant Contact has an Activity page that lists the status of various tasks, such as contacts that are uploaded, so you understand what’s going on in the background.
Phone support Isn’t 24/7 but the hours are Still fairly generous, moving from 7 a.m. to 11 p.m. during the week, also 10 a.m. to 8 p.m. on weekends. Chat can be obtained, and the brokers will call you to make sure you have.
Pricing and Features
Constant Contact offers a number of programs Depending upon the size of your subscriber base. The cheapest plan is $20 a month for as many as 500 subscribers and $45 for up to 2,500. A mid-tier plan prices $335 for 50,000 and $195 for $10,000 subscribers. Price-wise, it is not too different from Campaigner. You may sign up for additional add-on services, such as EventSpot ($20 per month for one occasion; $25 for up to five events) for event registrations, and research ($10 per month) to run surveys (all of which are included at no extra charge on the Mail Plus program ). The Basic account comes to store pictures used in the campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) creates a widget that can be added to your website on which you can display links to around 100 emails. If you want your clients to be able to see your messages, this is a handy add-on.
The free trial Provides you access to all These attributes for 60 days however you can send up to 100 mails. The trial is a superb way to get used to the platform to get a restricted number of messages. When you’re certain about the stage, upgrade to the paid version and get started blasting away. There is also a 30-day money-back guarantee, which is unusual in this space.
When you’re ready to create a newsletter, you May use the template to begin. The editing application lets you tweak pictures, text, and colors. There’s also a networking library where you can save your personal resources, such as company logos and other graphics. Email Marketing Technology
As Soon as You’re Happy with your own newsletter, It is possible to send it right away or schedule it for later (in 5-minute periods, such as 3:05 a.m., 3:10 a.m., and so forth ). We couldn’t locate a recurring schedule to send messages on a daily, weekly, or monthly basis the way Campaigner does, or to send messages based on the local time in the recipient’s place, as GetResponse can.
The company recently announced a new Attribute named Action Blocks, which allow marketers to include polls or RSVP cubes to regular emails. This permits recipients to respond to messages with a single click without having to leave the email inbox and also visit a web page.
You are able to track once you’ve sent a newsletter Its success using the accounts tab. The dash displays the basics, such as opens, clickthroughs, bounces, and unsubscribe requests. A handy bar chart shows open rates and a chart compares performance across multiple campaigns. Users may also select up to five mails to compare high speed results side by side. The report has a convenient Refresh button so you can see real-time results. It is not like MailChimp in which you have to manually load the webpages. When we opened emails and clicked on the links, they were enrolled nearly instantly.
The Resource Center offers links to Information about typical clickthrough rates by business. You may also look at comparative metrics to figure out if your level of engagement with your customers is improving or declining over the past 3 months. The cellular app is handy if you need to see the campaign performance from your mobile device.
There Are Lots of ways Constant Contact: copy and paste, manually sort addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the shape to manually put in an Address, we repeatedly received an error message but it did not state what had gone wrong. We were prompted to hit on the Previous button to return and fix the problem but we couldn’t because the page had expired out of our browser (Firefox) cache. After a few tries, the whole page crashed. This was an unusual experience, to say the least. Constant Contact has assured us has greatly improved since our first test and this is not likely to occur again.
The document upload, Gmail import, and CRM Migration options, on the other hand, were simple to use and secure. We believe most people would end up using one of these choices. We monitored the upload progress under”Contacts: Activity” and was informed while the import was complete. Much like Campaigner, Constant Contact allows Mailinator and addresses that are disposable. It is too bad most services don’t follow the example of GetResponse$15.00 in GetResponse, which filters out famous disposable domains. Constant Contact instead flags contacts which are likely to be transactional or other similar addresses so that the user can choose whether to remove or store them.
Segments are based on that list you. Select if saving the contacts but additionally, it is quite simple to go back and change the list. In the Contact Managerwe clicked on the addresses we wanted to add to a different list. A new feature enables users to choose a list for contacts to if they click on a link within an email to be added, the business said. This attribute is available in all packages. It can be paired with an autoresponder so that, when a link is clicked by a contact, a pertinent email is delivered to them. Constant Contact allows you assign tags to contacts, which is helpful if you want to track things like the way they signed up, even if they’re loyalty members, or anything else you may want to monitor. Email Marketing Technology
Our only quibble with the Contact Manager is That it’s a pain to edit the consumer records. After we pasted our listing and cut, we just dropped in email addresses. We did not have other fields, such as name or address. To add this, update the fields and we had to load each person listing. This was straightforward because the pages were slow to load in our testing. Since we could see the whole list in Contact Manager, it might have been nice to be able to just click on the lost field, input, and just keep going straight down the page. So, lesson learned: Be sure to have all of the relevant fields before uploading the titles populated.
Constant Contact also lets you produce forms That customers can use to sign up for newsletters and emails. These forms can be hosted either on your site or on Constant Contact’s servers. You can section the users based on if they used the form or procedures, which may be useful. The business also recently announced a new sign-up form editor that’s intended to allow users to create inline forms which may be embedded onto a site in addition to pop-up forms that can be customized to display after a set amount of time or when a visitor tries to leave the web site, the business said.
Constant Contact requires you to confirm that You have approval from your entire record! You also can’t use set addresses such as [email protected] or advertising @ addresses or distribution lists since there’s no way to confirm you’ve got permission from every individual receiving messages sent to that address. You can create autoresponders, listed under the Generate button, to ship automatically every time a user is added to a list. We used the templates to construct a publication that was Welcome .
Constant Contact generally feels like a Stage but its error messages were disconcerting. This apart, the tool is solid, and for many small businesses Constant Contact is a good way to begin. We wish it offered a little more flexibility in the scheduling of autoresponders of campaigns and production particularly. Email Marketing Technology
If you do not need these Additional features, However Constant Contact is a superb choice. Should you want a little bit more flexibility in your marketing plan, then check out email advertising Editors’ Choices Campaigner and MailChimp.
Because Constant Contact only offers seven Sorts of marketing automation functions does not like to refer to itself as a conventional advertising and marketing automation suite. Rather, Constant Contact likes to tell prospects that it’s a cross between email advertising and advertising automation or exactly what it calls”email automation”
That’s because, unlike other tools, for example Editors’ Choice advertising automation platforms Pardot and HubSpot, Constant Contact doesn’t doesn’t provide branching logic. It focuses to begin automation campaigns. For instance, you can begin an automation workflow when someone accomplishes a landmark, such as a birthday or anniversary as a customer or joins a list. You can not change automationsbased on whether or not somebody opened an email, forwarded an email, or clicked on a link.
Automation platforms automatic, more intelligent and, well, than advertising tools, create life personalized and easier for marketers for customers. Additionally, Constant Contact doesn’t offer A/B testing (they do provide subject line A/B testing), no research advertising inclusion, and the limited workflows you can create don’t offer drag-and-drop builders, that can be pretty much standard nowadays. If you require basic automation for interactions with clients Constant Contact is a automation program. But if you would like sequencing and flexible workflows that adapt to your clients’ specific activities, then Constant Contact isn’t strong enough to compete at the marketing automation area.
As Constant Contact themselves reiterate through their site, they’re a tool for companies. And, as such, it is well worth evaluating them. They have a lot of the fundamentals covered to satisfy companies as stated previously, and we’d recommend them highly, if it were as simple as that. Email Marketing Technology
The Matter, nowadays, is that there are Lots of other email Tools offering even more than Constant Contact, and for a lot less money. This includes user experience, but also not only features. In fact, for the amount you pay with Constant Contact, you might end up using tools like GetResponse and ActiveCampaign.
They do pick points up For their decent deliverability prices, integrations (particularly social websites integrations), also for allowing different access levels for separate users. With recent improvements to coverage and marketing automation, it does seem as though they’re making an attempt to improve the product. However, their lack of advanced features, such as marketing automation, makes it difficult to recommend over others at their price . Email Marketing Technology