Background Email Marketing Vendors
Constant Contact happen to be from the marketing game since 1995. During that time they’ve managed to become one of the email tools in the world, boasting over 650,000 customers. Email Marketing Vendors
What Makes them special is that they have added several features over the decades that not one of their competitions game, such as an event management tool, surveys, and social campaigns. These all add to the diverse collection of options readily available, in addition to automations and newsletters that are recurring.
In Addition to these choices, they also boast a Market with over 400 integrations that cater for even the most niche of products and apps. Yet despite these numbers and features, interest in Constant Contact seems to be on the decline, at least according to Google Trends. Reason for us to have a better look at Constant Contact’s ins & outs and check if it’s still applicable in the 21st century.
If you are choosing an email Marketing tool for your small business, you could do a lot worse than Constant Contact (which starts at $20 per month). If you would like to test a few of the features out without committing, then the company provides a trial. This review looks at the Email plan, which supports up to 500 contacts. Were it not for some unexplained hiccups, Constant Contact could have been an easy choice for our initial choice.
How does Constant Contact pile up against the Competition for businesses with 2,500 contacts in its advertising database? It carries a $45-per-month price that is high. Many advertising tools have a cap on but Constant Contact doesn’t.
Since our last look, Constant Contact has Email autoresponders beyond those triggered such as anniversaries and birthdays. You can also send an email series to a certain set such as a guide to getting started with follow-ups or your ceremony to a event. This works by segmenting your contacts into various folders and matching them up using autoresponders. The picture library allows 2 GB of storage, with a maximum file size of 5MB. Users can access paid and free stock photographs through Constant Contact. Finally, you can now interact with assistance via Twitter. Email Marketing Vendors
Constant Contact is Simple to Use and has lots Starting with the data icons helpfully located next to disciplines and choices explaining what they are, extensive Knowledge Base coaches accessible at a toll-free number, and articles. Constant Contact has an Activity page which lists the status of various tasks, such as uploaded contacts, so that you understand what is going on in the background.
Phone support Isn’t 24/7 but the hours are Still fairly generous, going from 7 a.m. to 11 pm throughout the week, and 10 a.m. to 8 p.m. on weekends. Chat can be obtained, along with the agents will call you to ensure to have.
Pricing and Features
Constant Contact offers a number of plans Based on how big your subscriber base. The plan is $20 per month for up to 500 subscribers and $45 for up to 2,500. A mid-tier plan costs $335 for 50,000 and $195 for $10,000 subscribers. Price-wise, it’s not too different from Campaigner. You may sign up for other add-on services, for example EventSpot ($20 per month for one occasion; $25 for up to five events) for event registrations, and Survey ($10 per month) to conduct polls (all of which are included at no extra charge on the Email Plus plan). The Basic account comes to store pictures used in the email campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) generates a widget which can be added to a website on which you can display links to up to 100 mails. This is a handy add-on if you want your customers to have the ability to see your messages that are older.
The free trial gives you access to all These features for 60 days however you can send up to 100 mails. The trial is a superb way to get used to the platform to get a restricted number of messages. Once you’re sure about the platform, update to the paid version and get started blasting away. There’s also a 30-day money-back guarantee, which can be uncommon in this area.
When you’re ready to create a newsletter, you Can use the template to get started. The editing tool lets you tweak images, text messages, and even colors. There is also a networking library where you can save your personal resources, such as company logos and other images. Email Marketing Vendors
Once you’re Happy with your newsletter, You can send it immediately or schedule it for later (in 5-minute intervals, such as 3:05 a.m., 3:10 a.m., and so on). We couldn’t locate a recurring schedule to send messages on a daily, weekly, or yearly basis the way Campaigner doesto send messages depending on the local time at the receiver’s location, as GetResponse can.
The company also announced a new Attribute called Action Blocks, which allow marketers to include polls or RSVP cubes to regular emails. This enables recipients to answer messages with a single click without having to leave the email inbox and go to a web page.
You can track once you’ve sent a newsletter Its success by using the Reports tab. The dash displays the basics, including opens, clickthroughs, bounces, and unsubscribe requests. A handy bar chart shows open rates and a graph compares performance across multiple campaigns. Users can also select up to five emails to compare high-level results side by side. The report has a convenient Refresh button so you can see real-time outcomes. It’s not like MailChimp in which you’ve got to manually load the webpages. When we opened emails and clicked on the links, they had been registered almost instantly.
The Resource Center offers links to Info about average clickthrough rates by industry. You can also look at relative metrics to find out if your degree of engagement with your clients is improving or declining over the previous 3 months. The mobile app is useful if you need to observe the effort performance from your mobile device.
There are several ways to add contacts to Constant Contact: copy and paste, manually sort addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the form to manually add an Address, we repeatedly received an error message but it didn’t state what had gone wrong. We were prompted to hit the last button to return and resolve the issue but we could not because the page had died from our browser (Firefox) cache. After a few attempts, the whole webpage crashed. This was an odd experience, to say the least. Constant Contact has assured us its infrastructure has greatly improved because our initial test and that this is not likely to happen again.
The document upload import, and CRM Migration options, on the other hand, were simple to use and stable. We believe most people would wind up using one of these choices. We tracked the upload progress under”Contacts: Task” and was notified when the import was finish. Much like Campaigner, Constant Contact allows Mailinator and addresses that are disposable. It is too bad most services do not comply with the case of GetResponse$15.00 at GetResponse, which filters out famous disposable domains. Constant Contact instead flags contacts which are inclined so the user can choose whether to remove or store them to be transactional or other similar email addresses.
Segments are based on which list you Choose if saving the contacts but additionally, it is really easy to go back and adjust the list. From the Contact Manager, we just clicked on the addresses we wanted to add to another listing. A new feature enables users to select a listing for contacts to be added to if they click a link within an email, the business said. This attribute is available in all packages. Additionally, it may be paired with an autoresponder so that, when a link is clicked by a contact, there is a email sent to them automatically. Constant Contact lets you assign tags to contacts, which is helpful if you want to monitor things like the way they signed up, even if they are loyalty associates, or anything else you might want to track. Email Marketing Vendors
Our only quibble with the Contact Manager is That it’s a pain to edit the consumer records. After we cut and pasted our listing, we dropped in email addresses. We didn’t have other fields, such as address or name. To add this, update the fields and we needed to load each individual listing. Because the pages were slow to load in our testing, this wasn’t that straightforward. Since we can see the whole list in Contact Manager, then it would have been nice to be able to just click on the missing field, input, and just keep going straight down the page. Lesson learned: Be sure to have all the applicable fields before uploading the titles, populated.
Constant Contact also lets you create forms That clients can use to register for emails and newsletters. These forms may be hosted on your site or on Constant Contact’s servers. The consumers can be segmented by you based on if they used the form or procedures, which can be helpful. The company also recently announced a brand new signup form editor that is designed to permit users to create inline forms that can be embedded on a site in addition to pop-up forms that can be customized to display after a fixed amount of time or when a visitor attempts to leave the web site, the company stated.
Constant Contact requires you to confirm that You already have approval from your entire list–no purchased lists allowed! As there is no way to verify you have permission from every individual receiving messages sent to this 37, you also can not use group addresses like sales @ or marketing @ addresses or distribution lists. You can even make autoresponders, listed under the Generate button, to ship every time a user is added to some list. We used the templates to construct a particular publication that was Welcome .
Constant Contact appears like a Professional stage but its error messages were disconcerting. This apart, the instrument is strong, and for companies Constant Contact is a good way to get started. We want it provided a bit more flexibility in the scheduling of autoresponders particularly. Email Marketing Vendors
If you do not want these features, Then Constant Contact is an excellent choice. Should you need just a bit more flexibility in your marketing plan, then have a look at email advertising Editors’ Choices Campaigner and MailChimp.
Because Constant Contact only offers seven Various kinds of marketing automation works, the company doesn’t like to refer to itself as a traditional advertising and marketing automation suite. Rather, Constant Contact likes to inform prospects that it’s a cross between email marketing and marketing automation or exactly what it calls”email automation”
That’s because, unlike other tools, for example Editors’ Choice marketing automation systems Pardot and HubSpot, Constant Contact doesn’t does not provide branching logic. It focuses on only two factors to start automation campaigns. By way of instance, you can begin an automation workflow whenever someone joins a list or accomplishes a milestone, like a birthday or anniversary as a customer. But you can not change automationsbased on whether someone opened an email, forwarded an email, or clicked on a link.
Automation platforms more intelligent and, well, automatic, compared to marketing tools, make life personalized and easier for marketers for clients. Additionally, Constant Contact does not provide A/B testing (they do provide subject line A/B testing), no research marketing addition, and the restricted workflows it is possible to create don’t offer drag-and-drop builders, which are pretty much standard these days. Should you require automation for second and first interactions with customers, then Constant Contact is a reliable automation program. If you want adaptive workflows and sequencing that adapt to your clients’ specific actions Constant Contact isn’t strong enough to compete in the marketing automation space.
As Constant Contact themselves reiterate through their site, they are a tool for small businesses. And, as such, it is well worth evaluating them. They definitely have enough of the basics covered to meet small businesses as stated previously, and we’d recommend them highly, if it had been as straightforward as that. Email Marketing Vendors
Nowadays, the Matter, is that there are Lots of other email Tools offering even greater than Constant Contact, and also for a lot less money. This includes user experience, but also not only features. In fact, for the amount you pay with Constant Contact, you could find yourself using tools such as GetResponse and ActiveCampaign.
Things are picked up by them For their adequate deliverability prices, integrations (especially social media integrations), and for enabling different access levels for different users. And with recent enhancements to coverage and promotion automation, it does look like they’re making an attempt. However, their lack of advanced features which makes it difficult to recommend over others at their price point. Email Marketing Vendors