Introduction Google Email Marketing
Constant Contact happen to be in the email marketing game since 1995. During this time they’ve managed to become one of the most used email tools in the world, boasting over 650,000 customers. Google Email Marketing
What Makes them special is that they have added many features over the decades that not one of their competitors sport, like campaigns, surveys, and an event management tool. These contribute to the diverse collection of alternatives as well as automations and newsletters that are recurring.
On top of these options, they also boast a Marketplace with over 400 integrations that cater for even the most niche of products and programs. Yet despite these flashy numbers and features, interest in Constant Contact appears to be on the decrease, at least according to Google Trends. Reason for us to have a look at Constant Contact’s ins & outs and check whether it is still applicable in the 21st century.
If You’re choosing an email Marketing tool for the small business, you could do much worse than Constant Contact (which starts at $20 per month). If you would like to try out some of the features without committing, then a free trial is offered by the business. This review looks at the plan, which supports up to 500 contacts. Were it not for a few unexplained technical hiccups, Constant Contact could have been an easy choice for our option.
How Can Constant Contact pile up against the Contest in its marketing database for businesses with 2,500 contacts? It carries a high price tag that is $45-per-month. Many marketing programs also have a cap on the number of messages you can send in a month but Constant Contact doesn’t.
Since our last look, Constant Contact has Added email autoresponders beyond those triggered including birthdays and anniversaries. You can send an email series to a set of contacts, such as a day-by-day guide to getting started with your ceremony or follow-ups to an occasion. This works by matching them up using autoresponders and copying your contacts into different folders. The picture library currently allows 2 GB of storage, with a file size of 5MB. Users can also access paid and free stock photos directly through Constant Contact. Finally, you can interact with support via Twitter. Google Email Marketing
Constant Contact is Simple to Use and has plenty Of aid options, starting with the data icons located next to choices and fields describing what they are Knowledge Base trainers available, and articles. Constant Contact has an Activity page that lists the status of different jobs, such as contacts that are uploaded, so you understand what’s going on in the background.
Phone support Isn’t 24/7 but the hours are Still pretty generous, moving from 7 a.m. to 11 p.m. during the week, also 10 a.m. to 8 pm on weekends. Chat is available, and the brokers will even call you to make sure to have all of the info you want.
Pricing and Features
Constant Contact offers a number of programs Based on how big your subscriber base. The plan is $20 per month for as many as 500 subscribers and $45 for up to 2,500. A plan costs $335 for 50,000 and $195 for $10,000 subscribers. Price-wise, it is not too different from Campaigner. You can register for other add-on providers, such as EventSpot ($20 a month for one event; $25 for up to five events) for event registrations, and research ($10 per month) to run surveys (all of which are included at no additional charge on the Mail Plus program ). The Basic account comes with a Library to store pictures used from the mail campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) generates a widget which may be added to a site on which you may display links to up to 100 mails. If you would like your clients to be able to see your messages that are older, this is a.
The free trial Provides you access to all of You can only send up to 100 mails although these attributes for 60 days. The trial is a great way to get used to the platform for a limited number of messages. When you are certain about the stage, update to the paid version and get started blasting away. There is also a 30-day money-back guarantee, which can be uncommon in this space.
When you’re ready to create a newsletter, you May use the template to begin. The editing application allows you tweak colors, pictures, and text messages. There is also a media library where you are able to store your own resources, such as company logos and other graphics. Google Email Marketing
Once you’re satisfied with your own newsletter, It is possible to send it immediately or schedule it for later (in 5-minute intervals, such as 3:05 a.m., 3:10 a.m., and so on). We could not find a recurring program to send messages on a daily, weekly, or monthly basis the way Campaigner does, or to send messages based on the local time in the receiver’s location, as GetResponse can.
The company also recently announced a new Attribute named Action Blocks, which allow marketers to add polls or RSVP cubes to regular emails. This permits recipients to respond to messages with a single click without having to leave the email inbox and visit some web page.
Once you’ve sent a newsletter, you can monitor Its success using the Reports tab. The dashboard displays the basics, such as opens, clickthroughs, bounces, and unsubscribe requests. A handy bar graph shows open rates along with a chart compares performance across multiple campaigns. Users can also select up to five mails to compare high speed results side by side. The report has a convenient Refresh button so that you can observe real-time outcomes. It’s not like MailChimp in which you have to manually load the webpages. When we opened mails and clicked on the links, they were enrolled nearly instantly.
The Resource Center offers links to Information about typical clickthrough rates by business. You can also look at comparative metrics to figure out if your level of engagement with your customers is improving or declining over the past three months. The cellular app is useful if you want to observe the effort performance from your mobile device.
There Are Lots of ways to add contacts to Constant Contact: copy and paste, manually type addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the form to manually put in an Address, we repeatedly received an error message but it did not state what had gone wrong. We were prompted to hit the last button to return and fix the problem but we couldn’t because the page had expired from our browser (Firefox) cache. After a couple of attempts, the whole page crashed. This was an unusual experience, to say the least. Constant Contact has assured us its infrastructure has greatly improved since our first test and this is unlikely to occur again.
The document upload, Gmail import, and CRM Migration options, on the other hand, were simple to use and secure. We believe most people would end up using one of these choices. We tracked the upload progress under”Contacts: Task” and was informed when the import was finish. Like Campaigner, Constant Contact allows Mailinator and other disposable speeches. It is too bad most services do not follow the case of GetResponse$15.00 at GetResponse, which filters out famous disposable domains. Constant Contact rather flags contacts that are inclined so the user can choose whether to eliminate or store them to be transactional or other such addresses.
Segments are based on that list you. Select if saving the contacts but additionally, it is really easy to go back and change the list. From the Contact Manager, we just clicked on the speeches we wanted to incorporate to another listing. A new feature allows users to select a listing for contacts to if they click a link within an email to be added, the business said. This feature is available in all packages. It can be paired with an autoresponder so that, when a touch clicks a link, a email is delivered to them automatically. Constant Contact lets you assign tags to contacts, which can be helpful if you want to track things such as how they signed up, if they are loyalty members, or anything else you might want to monitor. Google Email Marketing
Our only quibble with the Contact Manager is That it is a pain to edit the consumer records. When we cut and glued our list, we just dropped in addresses. We didn’t have other fields, such as address or name. To add this, we needed to load each person record and update the subjects. This was not that straightforward because the pages were slow to load in our testing. Since we can see the entire list in Contact Manager, it might have been nice to be able to simply click on the lost field, input, and just keep going straight down the page. Lesson learned: Be sure to have all the applicable fields populated from the list before uploading the names.
Constant Contact also lets you produce forms That clients can use to register for emails and newsletters. These forms can be hosted either on your site or on Constant Contact’s servers. You can segment the consumers based on if they used the form or alternative procedures, which may be helpful. The business also recently announced a brand new signup form editor that is intended to allow users to create inline forms that can be embedded on a website in addition to pop-up forms that can be customized to show after a fixed amount of time or when a visitor attempts to leave the web site, the company stated.
Constant Contact requires you to confirm that You have consent from your list–no purchased lists allowed! As there’s no way to verify you’ve got consent from each individual getting messages sent to that address you also can not use group addresses such as sales @ or advertising @ addresses or distribution lists. You might also make autoresponders, listed under the Generate button, to ship every time a user is added to some list. We used the templates to build a special Welcome newsletter to new subscribers.
Constant Contact appears like a Stage but its arbitrary error messages were disconcerting. This aside, the instrument is strong, and for small businesses new to email marketing, Constant Contact is a good way to get started. We want it offered flexibility in the scheduling of autoresponders. Google Email Marketing
If you don’t want these Additional features, However Constant Contact is a superb choice. If you need a bit more flexibility in your marketing plan, then check out email advertising Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact only offers seven Sorts of advertising automation functions does not want to refer to itself as a marketing automation suite that is conventional. Instead, Constant Contact likes to inform prospects that it’s a cross between email advertising and advertising automation or what it calls”email automation.”
That is because, unlike other tools, for example Editors’ Choice marketing automation systems Pardot and HubSpot, Constant Contact doesn’t doesn’t provide branching logic. It focuses on two factors to start automation campaigns. By way of instance, you can begin an automation workflow when someone joins a listing or achieves a landmark, such as a birthday or anniversary as a customer. You can not alter automationsbased on whether somebody opened an email, forwarded an email, or clicked on a link inside the body of the email.
Automation platforms automatic, more smart and, well, than email marketing tools, make life easier for marketers and more personalized for clients. Additionally, Constant Contact doesn’t offer A/B testing (they do offer subject line A/B testing), no research marketing inclusion, and the restricted workflows it is possible to create do not offer drag-and-drop builders, which can be pretty much standard these days. If you require automation for first and second interactions with clients, then Constant Contact is a reliable automation system. However, if you would like flexible workflows and sequencing that adapt to your clients’ specific actions, then Constant Contact isn’t powerful enough to compete at the marketing automation area.
As Constant Contact themselves reiterate through their website, they’re a tool for small companies. And, as such, it is worth assessing them. They have enough of the fundamentals covered to meet small businesses, as mentioned previously, and if it were as simple as that we’d recommend them more highly. Google Email Marketing
The Matter, nowadays, is that there are plenty of other email Tools offering even more than Constant Contact, and for a whole lot less cash. This includes not only features, but also user expertise. In fact, for the amount you pay with Constant Contact, you might end up using tools such as ActiveCampaign and GetResponse.
They do pick things up For their adequate deliverability rates, integrations (particularly social websites integrations), and for enabling different access levels for different users. With recent enhancements to marketing automation and coverage, it does look like they’re making an attempt to enhance the item. But their lack of innovative features which makes it difficult to recommend over others at their price point. Google Email Marketing