Constant Contact happen to be from the marketing game since 1995. During that time they’ve managed to turn into one of the email tools in the world, boasting over 650,000 clients. Graphicmail
What Makes them special is that they’ve added features over the years that none such as surveys an event management tool, and campaigns. All these add to the list of alternatives readily available, as well as automations and newsletters.
In Addition to these choices, they also boast a Market with over 400 programs and integrations that cater for even the most niche of merchandise. Yet despite attributes and these numbers, curiosity about Constant Contact seems to be on the decrease, at least according to Google Trends. Enough reason for us to have a look at Constant Contact’s ins & outs and check whether it’s still relevant in the 21st century.
If You’re choosing an email Marketing tool for the small business, you could do a lot worse compared to Constant Contact (which begins at $20 a month). If you want to test a few of the attributes out without committing, then the business offers a trial. This review looks specifically. Were it not for some unexplained technical hiccups, Constant Contact might have been an easy choice for our option.
How does Constant Contact stack up against the Contest in its own marketing database for companies with 2,500 contacts? It carries a high price that is $45-per-month. Many email advertising tools also have a cap on the number of messages you can send in a month but Constant Contact does not.
Since our last look, Constant Contact has Added email autoresponders beyond those triggered such as birthdays and anniversaries. You can even send an email series to a specific set of contacts, such as a guide to getting started with follow-ups or your ceremony to an event. This works by matching them up with autoresponders and copying your contacts. The picture library allows 2 GB of storage, with a maximum file size of 5MB. Users may access paid and free stock photos directly through Constant Contact. You can interact with support via Twitter. Graphicmail
Constant Contact is easy to use and has lots Beginning with the data icons located next to choices and fields explaining what they are, extensive Knowledge Base articles, and trainers accessible at a toll-free number. Constant Contact has a Task page which lists the status of various jobs, such as uploaded contacts, so that you understand what is going on in the background.
Phone support Isn’t 24/7 but the hours are Still pretty generous, moving from 7 a.m. to 11 p.m. during the week, and 10 a.m. to 8 pm on weekends. Chat is available, along with the brokers will even call you to make sure you have all the information that you need.
Pricing and Features
Constant Contact offers a number of plans Based upon how big your subscriber base. The plan is $20 per month for up to 500 subscribers and $45 for up to 2,500. A mid-tier plan costs $195 for 10,000 subscribers and $335 for 50,000. Price-wise, it is not too different from Campaigner. You may sign up for other add-on services, such as EventSpot ($20 per month for one occasion; $25 for up to five events) for event registrations, and Survey ($10 per month) to run surveys (all of which can be included at no additional charge on the Mail Plus plan). The fundamental account comes to keep pictures used in the mail campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) creates a widget that can be added to a site on which you can display links to around 100 mails. This is a if you want your clients to have the ability to see your older messages.
The free trial Provides you access to all of These features for 60 days however you can send up to 100 mails. The trial is a great way to get accustomed to the platform to get a number of messages. When you are sure about the stage, upgrade to the paid version and start blasting away. There is also a 30-day money-back guarantee, which is unusual in this space.
When you are ready to create a newsletter, you May use the template to get started. The editing tool lets you tweak text messages, pictures, and even colours. There is also a media library where you can save your personal assets, such as company logos and other images. Graphicmail
Once you’re satisfied with your newsletter, It is possible to send it immediately or schedule it for later (in 5-minute periods, such as 3:05 a.m., 3:10 a.m., and so forth ). We could not find a recurring schedule to send messages on a daily, weekly, or yearly basis the manner Campaigner doesto send messages based on the local time in the recipient’s location, as GetResponse can.
The Business also recently announced a new Attribute named Action Blocks, which allow marketers to add polls or RSVP blocks to regular emails. This enables recipients to respond to messages with one click without having to leave the email inbox and go to a web page.
Once you’ve sent a newsletter, you are able to track By using the accounts tab Its achievement. The dash displays the fundamentals, such as unsubscribe requests, and opens, clickthroughs, bounces. A handy bar graph shows open rates and a chart compares performance over multiple campaigns. Users can also select up to five emails to compare high speed results side by side. The report has a convenient Refresh button so you can observe real-time results. It’s not like MailChimp where you’ve got to manually load the pages. When we opened mails and clicked on the links, they were enrolled almost instantly.
The Resource Center offers links to Info about average clickthrough rates by industry. You can also look at relative metrics to find out if your level of involvement with your customers is improving or declining over the previous three months. The mobile app is handy if you want to see the campaign functionality from your mobile device.
There Are Lots of ways to add contacts to Constant Contact: copy and paste, manually type addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the shape Speech, we repeatedly received an error message but it didn’t state what had gone wrong. We were prompted to hit on the Previous button to return and fix the issue but we couldn’t because the page had expired out of our browser (Firefox) cache. After a couple of tries, the whole page crashed. This is an unusual experience, to say the least. Constant Contact has assured us has greatly improved since our initial test and that this is not likely to happen again.
The file upload, Gmail import, and CRM Migration options, on the other hand, were stable and simple to use. We believe most people would end up using these choices. We monitored the upload progress under”Contacts: Task” and was informed when the import was complete. Much like Campaigner, Constant Contact allows Mailinator and other speeches that are disposable. It’s too bad many services do not follow the example of GetResponse$15.00 at GetResponse, which filters out famous disposable domains. Constant Contact instead flags contacts that are inclined to be other or transactional such addresses so the user can decide whether to eliminate or store them.
Segments are based on that list you. When saving the contacts but it’s also really easy to go back, Select and change the list. From the Contact Manager, we just clicked on the speeches we wanted to add to a different listing. A new feature allows users to choose a listing for contacts to whenever they click on on a link in an email to be added, the company said. This attribute is available in all packages. Furthermore, it can be paired with an autoresponder so that, when a touch clicks a link, there is a pertinent email delivered to them automatically. Constant Contact lets you assign tags to contacts, which is helpful if you need to monitor things like how they signed up, even if they are loyalty members, or whatever else you might want to track. Graphicmail
Our only quibble with the Contact Manager is That it is a hassle to edit the consumer records. When we glued our list and cut, we dropped in email addresses. We did not have other fields, such as address or name. We had to load each record and update the subjects to bring this. Because the pages were slow to load in our testing, this was simple. Since we can see the entire list in Contact Manager, then it might have been nice to be able to simply click on the missing field, enter, and just keep going straight down the page. So, lesson learned: Be certain to have all of the relevant fields before uploading the names, populated in the listing.
Constant Contact also lets you create forms That customers can use to register for emails and newsletters. These forms can be hosted either on your site or on Constant Contact’s servers. You can segment the consumers based on if they used methods or the form, which may be useful. The business also recently announced a new sign-up form editor that is designed to permit users to create inline forms that can be embedded on a website in addition to pop-up forms which could be customized to display after a set amount of time or when a visitor attempts to leave the web site, the business stated.
Constant Contact demands you to verify that You have approval from your entire list! Since there is no way to verify you’ve got consent from each person getting messages sent to that address you can’t use group addresses such as sales @ or marketing @ addresses or distribution lists. You might also make autoresponders, recorded under the Generate button, to ship every time a user is added to some list. We used the templates to construct a publication that was Welcome .
Constant Contact appears like a Stage but its random error messages were disconcerting. This the tool is strong, and for many small businesses Constant Contact is a fantastic way to begin. We wish it offered flexibility in the scheduling of campaigns and production of autoresponders. Graphicmail
If you don’t need these features, Then Constant Contact is an excellent choice. If you want a little bit more flexibility in your marketing plan, then have a look at email advertising Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact merely offers seven Various sorts of marketing automation works, the firm doesn’t like to refer to itself as a traditional advertising and marketing automation package. Rather, Constant Contact likes to inform prospects that it is a cross between email advertising and advertising automation or exactly what it calls”email automation”
That’s because, unlike other tools, such as Editors’ Choice marketing automation platforms Pardot and HubSpot, Constant Contact does not doesn’t provide branching logic. Instead, it focuses to start automation campaigns. By way of example, an automation workflow can be started by you whenever someone joins a list or achieves a milestone, like a birthday or anniversary for a customer. You can’t alter automationsbased on whether or not someone opened an email, forwarded an email, or clicked on a link.
Automation platforms automatic, more intelligent and, well, compared to advertising tools, make life personalized and easier for entrepreneurs for clients. Additionally, Constant Contact doesn’t provide A/B testing (they do provide subject line A/B testing), no research marketing inclusion, and also the restricted workflows you can create do not offer you drag-and-drop builders, that can be pretty much standard these days. If you need basic automation for interactions with clients, then Constant Contact is a trusted automation system. But if you would like flexible workflows and sequencing that adjust to your customers’ specific activities, then Constant Contact isn’t strong enough to compete in the marketing automation area.
As Constant Contact themselves reiterate through their website, they’re a tool for small businesses. And, as it’s worth evaluating them on these conditions. As mentioned above, they have enough of the fundamentals covered to satisfy most small businesses, and then we’d recommend them highly, if it were as straightforward as that. Graphicmail
The Matter, nowadays, is that there are Lots of other email Tools that offer even more than Constant Contact, and for a lot less money. This includes user expertise, but also not only attributes. In fact, for the amount you pay with Constant Contact, you might find yourself using tools such as ActiveCampaign and GetResponse.
They do pick up things Due to their decent deliverability prices, integrations (especially social websites integrations), and for enabling different access levels for different users. With recent enhancements to reporting and marketing automation, it will seem as though they’re making an attempt. However, their lack of advanced features, such as marketing automation, makes it hard to recommend over others at their price . Graphicmail