Constant Contact have been in the email marketing video game since 1995. During that time they’ve managed to turn into one of the email tools in the world, boasting over 650,000 customers. Jangomail
What Makes them special is that they have added many features over the years that none such as campaigns, surveys, and an event management tool. These all contribute to the diverse list of email alternatives readily available, as well as automations and newsletters.
On top of these options, they also boast a Market with over 400 programs and integrations which cater to even the most market of products. Yet despite these flashy numbers and features, interest in Constant Contact seems to be on the decline, at least according to Google Trends. Enough reason for us to take a look at Constant Contact’s ins & outs and check whether it’s still relevant in the 21st century.
If you are choosing an email Marketing tool for the business, you can do a lot worse than Constant Contact (which starts at $20 a month). If you would like to test out a few of the attributes without committing a 6-day free trial is offered by the company. This review looks especially. Were it not for a few hiccups that were unexplained, Constant Contact could have been an easy choice for our choice.
How does Constant Contact pile up against the Competition for businesses with 2,500 connections in its marketing database? It carries a $45-per-month price that is top. Many email marketing programs also have a limit on the number of messages you can send in a month but Constant Contact doesn’t.
Since our last look, Constant Contact has Added email autoresponders beyond those triggered such as anniversaries and birthdays. You might also send an email series to a set of contacts, like a guide to getting started with your ceremony or follow-ups to a occasion. This works by matching them up using autoresponders and copying your contacts. The picture library currently allows 2 GB of storage. Users may access paid and free stock photographs through Constant Contact. You can interact with assistance via Twitter. Jangomail
Constant Contact is easy to use and has plenty Beginning with the information icons located alongside choices and disciplines describing what they are, extensive Knowledge Base trainers accessible at a toll-free amount, and articles. Constant Contact has a Task page that lists the status of different jobs, such as contacts that are uploaded, so you understand what is going on in the background.
Phone support Isn’t 24/7 but the hours are Still fairly generous, going from 7 a.m. to 11 p.m. during the week, also 10 a.m. to 8 pm on weekends. Chat is available, along with the agents will call you to make sure you have.
Pricing and Features
Constant Contact offers a number of plans Depending on the size of your subscriber base. The plan is $20 a month for up to 500 subscribers and $45 for up to 2,500. A mid-tier plan costs $195 for 10,000 subscribers and $335 for 50,000. Price-wise, it is not too different from Campaigner. You can register for additional add-on providers, such as EventSpot ($20 a month for one event; $25 for up to five occasions ) for event registrations, and research ($10 per month) to run surveys (all of which are included at no extra charge on the Mail Plus program ). The fundamental account comes to keep images used from the campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) creates a widget which may be added to a website on which you may display links to around 100 mails. If you would like your customers to be able to see your messages that are older, this is a useful add-on.
The free trial gives you access to all of These attributes for 60 days but you can send up to 100 mails. The trial is a great way to get used to the platform for a limited number of messages. Once you’re certain about the stage, update to the paid version and start blasting away. There is also a 30-day money-back guarantee, which is uncommon in this space.
When you’re ready to create a newsletter, you May use the template to begin. The editing application allows you tweak pictures, text messages, and even colours. There is also a networking library where you can save your personal assets, such as company logos and other images. Jangomail
As Soon as You’re Happy with your own newsletter, It is possible to send it right away or schedule it for after (in 5-minute intervals, for example 3:05 a.m., 3:10 a.m., and so on). We could not find a recurring schedule to send messages on a daily, weekly, or yearly basis the manner Campaigner doesto send messages based on the local time in the recipient’s location, as GetResponse can.
The Business recently announced a new Feature named Action Blocks, which allow marketers to add polls or RSVP cubes to regular emails. This enables recipients to respond to messages with one click without needing to leave the email inbox and also go to a web page.
You can track, As Soon as You’ve sent a newsletter using the Reports tab, its success. The dashboard displays the fundamentals, such as unsubscribe requests, and opens, clickthroughs, bounces. A useful bar chart shows open rates along with a chart compares performance across multiple campaigns. Users can also pick up to five mails to compare high-level results side by side. The report has a handy Refresh button so that you can see real-time results. It is not like MailChimp in which you’ve got to manually load the webpages. When we opened emails and clicked on the links, they were enrolled almost immediately.
The Resource Center offers links to Information about average clickthrough rates by industry. You can even look at comparative metrics to figure out if your degree of engagement with your clients is improving or declining over the past three months. The cellular app is handy if you want to see the campaign functionality from your mobile device.
There Are Lots of ways Constant Contact: copy and paste, manually sort addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the form Address, we received an error message but it did not state what had gone wrong. We were prompted to hit the last button to go back and resolve the issue but we could not because the page had expired from our browser (Firefox) cache. After a few tries, the entire page crashed. This is an odd experience, to say the least. Constant Contact has ensured us has greatly improved because our initial test and this is unlikely to occur again.
The file upload, Gmail import, and CRM Migration alternatives, on the other hand, were simple to use and secure. We believe most people would end up using these options. We tracked the upload progress under”Contacts: Task” and was notified when the import was finish. Like Campaigner, Constant Contact allows Mailinator and disposable addresses. It’s too bad many services don’t comply with the case of GetResponse$15.00 in GetResponse, which filters out famous disposable domains. Constant Contact rather flags contacts which are inclined so the user can choose whether to remove or store them to be other or transactional such addresses.
Segments are based on that list you. If saving the contacts but additionally, it is quite simple to go back, Select and change the list. In the Contact Managerwe clicked on the speeches we wanted to add to a different list. A new feature allows users to select a listing for contacts to whenever they click on a specific link within an email to be added, the business said. This attribute is available in all packages. Furthermore, it may be paired with an autoresponder so that, when a link is clicked by a contact, there is a pertinent email sent to them automatically. Constant Contact lets you assign tags to contacts, which can be helpful if you want to monitor things like how they signed up, if they are loyalty members, or whatever else you might want to track. Jangomail
Our only quibble with the Contact Manager is That it is a pain to edit the user records. When we pasted our listing and cut, we dropped in email addresses. We didn’t have other areas, such as name or address. Update the fields and we had to load each record to bring this. Because the pages were slow to load in our testing, this wasn’t that straightforward. Since we could see the whole list in Contact Manager, it would have been nice to be able to just click on the missing area, enter, and just keep going down the page. So, lesson learned: Be certain to have all the applicable fields populated before uploading the titles.
Constant Contact also lets you create forms That customers can use to register for newsletters and emails. These forms can be hosted on your site or on Constant Contact’s servers. The users can be segmented by you based on whether they used other procedures or the form, which can be useful. The company also recently announced a brand new signup form editor that’s intended to permit users to produce inline forms which can be embedded on a site as well as pop-up forms which could be customized to display after a fixed amount of time or when a visitor attempts to leave the website, the company said.
Constant Contact demands you to verify that You have consent from your entire record –no purchased lists permitted! Since there is absolutely no way to confirm you have consent from each person getting messages sent to that 37, you also can’t use group addresses like sales @ or marketing @ addresses or distribution lists. You might make autoresponders, recorded under the Generate button, to send when a user is added to some list. We used the templates to construct a particular Welcome newsletter to new subscribers.
Constant Contact appears like a Professional platform but its arbitrary error messages were disconcerting. This aside, the instrument is solid, and for businesses new to email marketing, Constant Contact is a good way to get started. We want it provided a bit more flexibility in the scheduling of autoresponders of campaigns and creation particularly. Jangomail
If you do not want these Additional features, However Constant Contact is a superb option. Should you want just a bit more flexibility in your marketing strategy, then check out email advertising Editors’ Choices Campaigner and MailChimp.
Because Constant Contact merely offers seven Different kinds of marketing automation functions, the company doesn’t like to refer to itself as a marketing automation package that is conventional. Rather, Constant Contact likes to tell prospects that it is a cross between email marketing and advertising automation or what it requires”email automation”
That is because, unlike other tools, such as Editors’ Choice advertising automation platforms Pardot and HubSpot, Constant Contact doesn’t doesn’t provide branching logic. Instead, it focuses on just two factors to start automation campaigns. For example, you can begin an automation workflow when someone joins a listing or achieves a milestone, such as a birthday or anniversary for a customer. However, you can’t alter automationsbased on whether or not someone opened an email, forwarded an email, or clicked on a link within the body of this email.
Automation platforms automatic, slightly more intelligent and, well, compared to marketing tools, create life more easy for entrepreneurs and personalized for customers. Additionally, Constant Contact does not offer A/B testing (they do offer subject line A/B testing), no search advertising addition, and also the restricted workflows you can create do not offer you drag-and-drop builders, that are pretty much standard these days. Should you need automation for first and second interactions with customers Constant Contact is a automation system. If you would like adaptive workflows and sequencing that adjust to your customers’ specific actions, then Constant Contact is not strong enough to compete in the marketing automation area.
As Constant Contact themselves reiterate through their website, they are a tool for smaller companies. And, as it’s worth assessing them on those terms. They have enough of the basics covered to meet most small businesses as mentioned above, and if it had been as straightforward as that we’d recommend them highly. Jangomail
These days, the Matter, is that there are plenty of email Tools offering even greater than Constant Contact, and for a lot less money. This includes not only features, but also user experience. In fact, for the amount you pay with Constant Contact, you might find yourself using tools like GetResponse and ActiveCampaign.
Points are picked up by them For their decent deliverability prices, integrations (particularly social media integrations), and for enabling different access levels for different users. And with recent improvements to marketing automation and coverage, it does look like they’re making an effort. But their lack of features makes it hard to recommend over others at their price . Jangomail