Constant Contact happen to be in the email marketing game since 1995. Throughout this time they have managed to turn into one of the email tools in the world. Listrak
What Makes them unique is that they have added several features over the decades that not one of their competitors sport, like surveys, an event management tool, and social campaigns. These all add to the diverse collection of email alternatives readily available, as well as automations and newsletters that are recurring.
In Addition to these options, they also boast a Marketplace with over 400 apps and integrations which cater to even the most niche of products. Yet despite attributes and these flashy numbers, interest in Constant Contact appears to be according to Google Trends. Enough reason for us to take a better look at Constant Contact’s ins & outs and check if it is still applicable in the 21st century.
If you are choosing an email Marketing tool for your small business, you can do much worse compared to Constant Contact (which starts at $20 a month). Then the business provides a trial if you would like to test out some of the features without committing. This review looks specifically. Were it not for some unexplained hiccups, Constant Contact could have been an easy pick for our first option.
How Can Constant Contact pile up against the Contest in its advertising database for companies with 2,500 contacts? It carries a top price tag that is $45-per-month. Many email advertising tools have a limit on but Constant Contact doesn’t.
Since our last appearance, Constant Contact has Email autoresponders beyond these triggered including birthdays and anniversaries. You can send an email series to a certain set of contacts, such as a day-by-day guide to getting started with follow-ups or your service to a occasion. This works by matching them up with autoresponders and segmenting your contacts into different folders. The picture library now allows 2 GB of storage. Users may access stock photos through Constant Contact. Last, you can interact with support via Twitter. Listrak
Constant Contact is easy to use and has plenty Of help options, beginning with the information icons located alongside options and disciplines describing what they are Knowledge Base coaches available, and articles. Constant Contact has a Task page which lists the status of different tasks, such as contacts that are uploaded, so that you know what’s happening in the background.
Phone support is not 24/7 but the hours are Still pretty generous, going from 7 a.m. to 11 p.m. during the week, also 10 a.m. to 8 p.m. on weekends. Chat is available, along with the brokers will also call you to ensure you have.
Pricing and Features
Constant Contact offers a number of plans Depending upon the size of your subscriber base. The least expensive plan is $20 per month for as many as 500 subscribers and $45 for up to 2,500. A mid-tier plan costs $335 for 50,000 and $195 for $10,000 subscribers. Price-wise, it’s not too different from Campaigner. You can register for other add-on services, such as EventSpot ($20 a month for a single occasion; $25 for up to five occasions ) for event registrations, and Survey ($10 per month) to run surveys (all of which can be included at no additional charge on the Email Plus program ). The Basic account comes to store pictures used in the email campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) generates a widget which can be added to a site on which you can display links to around 100 emails. If you would like your customers to have the ability to see your older messages, this is a useful add-on.
The free trial gives you access to all of You can send up to 100 emails although these attributes for 60 days. The trial is a superb way to get used to the platform for a restricted number of messages. Once you are sure about the stage, upgrade to the paid version and start blasting away. There’s also a 30-day money-back guarantee, which can be unusual in this area.
When you’re ready to make a newsletter, you May use the template to begin. The editing application lets you tweak pictures text messages, and colours. There’s also a networking library where you can save your personal resources, such as company logos and other images. Listrak
As Soon as You’re Happy with your own newsletter, You can send it immediately or schedule it for later (in 5-minute intervals, such as 3:05 a.m., 3:10 a.m., and so forth ). We could not find a recurring program to send messages on a daily, weekly, or yearly basis the manner Campaigner does, or to send messages based on the local time in the recipient’s location, as GetResponse can.
The company recently announced a new Feature named Action Blocks, which allow marketers to add polls or RSVP cubes to regular emails. This permits recipients to answer messages with one click without needing to depart the email inbox and also visit a web page.
You are able to monitor once you’ve sent a newsletter using the accounts tab, Its achievement. The dashboard displays the fundamentals, such as unsubscribe requests, and opens, clickthroughs, bounces. A useful bar graph shows open rates and a chart compares performance across multiple campaigns. Users may also pick up to five mails to compare high-level results side by side. The report has a convenient Refresh button so you can observe real-time outcomes. It’s not like MailChimp in which you have to manually load the pages. When we opened mails and clicked on the links, they had been registered almost immediately.
The Resource Center offers links to Info about typical clickthrough rates by industry. You may also look at comparative metrics to find out if your degree of engagement with your customers is improving or declining over the previous three months. The cellular app is handy if you want to observe the effort functionality from your mobile device.
There Are Lots of ways Constant Contact: copy and paste, manually type addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the form Address, we repeatedly received an error message but it didn’t say what had gone wrong. We were prompted to hit the last button to return and fix the issue but we couldn’t because the page had died out of our browser (Firefox) cache. After a couple of tries, the entire page crashed. This was an odd experience, to say the least. Constant Contact has assured us has greatly improved since our first test and that this is unlikely to occur again.
The document upload, Gmail import, and CRM Migration alternatives, on the other hand, were secure and easy to use. We believe most people would end up using one of these choices. We monitored the upload progress under”Contacts: Task” and was informed when the import was finish. Like Campaigner, Constant Contact allows other disposable speeches and Mailinator. It’s too bad most services don’t comply with the case of GetResponse$15.00 at GetResponse, which filters out known disposable domains. Constant Contact rather flags contacts that are likely to be other or transactional similar addresses so the user can choose whether to eliminate or keep them.
Segments are initially based on which list you When saving the contacts but additionally, it is really easy to go back, choose and adjust the list. In the Contact Manager, we just clicked on the speeches we wanted to incorporate to a different listing. A new feature allows users to select a listing for contacts to be added to if they click on a specific link within an email, the company said. This feature is available in most packages. Additionally, it can be paired with an autoresponder so that, when a link is clicked by a contact, a relevant email is delivered to them automatically. Constant Contact allows you assign tags to contacts, which can be helpful if you want to track things such as the way they signed up, if they are loyalty associates, or anything else you may want to monitor. Listrak
Our only quibble with the Contact Manager is That it’s a hassle. When we pasted our listing and cut, we simply dropped in email addresses. We did not have other areas, such as name or address. To add this, we had to load each person listing and update the fields. Because the pages were slow to load in our testing, this was not that simple. Since we could see the entire list in Contact Manager, it might have been nice to be able to just click on the missing area, input, and just keep going straight down the page. Lesson learned: Be certain to have all the relevant fields populated from the listing before uploading the titles.
Constant Contact also lets you produce forms That customers can use to register for emails and newsletters. These forms can be hosted on your site or on Constant Contact’s servers. You can segment the users based on if they used methods or the sign-up form, which may be useful. The business also recently announced a brand new signup form editor that’s intended to permit users to produce inline forms which may be embedded onto a website as well as pop-up forms which can be customized to show after a fixed amount of time or when a visitor attempts to leave the website, the business said.
Constant Contact requires you to confirm that You have consent from your whole list! You also can’t use set addresses like [email protected] or [email protected] addresses or distribution lists as there is no way to confirm you have consent from every individual getting messages sent to that address. You might make autoresponders, recorded under the Create button, to ship when a user is added to a list. We used the templates to construct a newsletter that was Welcome to subscribers.
Constant Contact generally feels like a Platform but its arbitrary error messages were disconcerting. This aside, the instrument is solid, and for companies Constant Contact is a good way to begin. We wish it offered a little more flexibility in the scheduling of creation and campaigns of autoresponders. Listrak
If you don’t want these features, Then Constant Contact is an excellent choice. If you need just a bit more flexibility in your marketing strategy, then check out email advertising Editors’ Choices Campaigner and MailChimp.
Because Constant Contact merely offers seven Kinds of marketing automation works does not like to refer to itself as a marketing automation package that is traditional. Instead, Constant Contact likes to inform prospects that it is a cross between email marketing and advertising automation or what it requires”email automation.”
That is because, unlike other tools, for example Editors’ Choice advertising automation platforms Pardot and HubSpot, Constant Contact doesn’t does not provide branching logic. It focuses on two factors to begin automation campaigns. For instance, you can begin an automation workflow whenever someone joins a listing or accomplishes a milestone, like a birthday or anniversary for a customer. But you can’t alter automationsbased on whether or not someone opened an email, forwarded an email, or clicked on a link within the body of the email.
These attributes, which make marketing Automation platforms automatic, slightly more intelligent and, well, compared to email tools, create life more personalized and easier for marketers for clients. In addition, Constant Contact does not provide A/B testing (they do provide subject line A/B testing), no research advertising inclusion, and the limited workflows it is possible to create don’t offer drag-and-drop builders, that can be pretty much standard nowadays. Should you need basic automation for interactions with clients, then Constant Contact is a automation program. If you would like innovative sequencing and flexible workflows that adapt to your clients’ specific activities Constant Contact is not strong enough to compete in the marketing automation area.
As Constant Contact themselves reiterate through their site, they are a tool for small companies. And, as such, it is well worth evaluating them. They have enough of the fundamentals covered to meet businesses as stated above, and then we’d recommend them more highly, if it had been as straightforward as that. Listrak
These days, the issue, is that there are plenty of other email Tools that offer even more than Constant Contact, and for a lot less money. This includes not only features, but also user experience. In fact, for the amount you pay with Constant Contact, you could find yourself using much more powerful tools like ActiveCampaign and GetResponse.
They do pick points up Due to their adequate deliverability prices, integrations (especially social websites integrations), also for enabling different access levels for different users. With recent enhancements to promotion automation and coverage, it will look like they’re making an effort. But their lack of advanced features makes it difficult to recommend over others at their price . Listrak