Background My Emma
Constant Contact happen to be in the email marketing game since 1995. Throughout that time they’ve managed to turn into one of the most used email tools in the world. My Emma
What Makes them special is that they have added many features over the years that not one like social campaigns, surveys, and an event management tool. These all add to the varied list of options available, in addition to automations and newsletters.
On top of these options, they also boast a Marketplace with over 400 programs and integrations that cater to even the most niche of products. Yet despite attributes and these flashy numbers, curiosity about Constant Contact appears to be according to Google Trends. Reason for us to have a closer look at Constant Contact’s ins & outs and check whether it is still relevant in the 21st century.
If You’re choosing an email Marketing tool for the small business, you could do a lot worse than Constant Contact (which starts at $20 a month). If you want to test out a few of the attributes without committing, then the company provides a trial. This review looks at the plan, which supports up to 500 contacts. Were it not for some technical hiccups that were unexplained, Constant Contact could have been an easy choice for our choice.
How does Constant Contact stack up against the Contest in its marketing database for businesses with 2,500 contacts? It carries a high price tag. Many advertising programs also have a limit on but Constant Contact does not.
Since our last look, Constant Contact has Added email autoresponders beyond those triggered by sign-ups, such as anniversaries and birthdays. You can send an email series to a set such as a day-by-day guide to getting started with your service or follow-ups to a event. This works by matching them up with autoresponders and segmenting your contacts into various folders. The image library allows 2 GB of storage. Users may also access paid and free stock photographs directly through Constant Contact. Finally, you can now interact with support via Twitter. My Emma
Constant Contact is Simple to Use and has lots Of help options, beginning with the data icons helpfully located alongside choices and fields describing what they are Knowledge Base articles, and coaches accessible. Constant Contact has a Task page that lists the status of different jobs, such as contacts that are uploaded, so you understand what is going on in the background.
Phone support is not 24/7 but the hours are Still pretty generous, moving from 7 a.m. to 11 pm throughout the week, also 10 a.m. to 8 p.m. on weekends. Chat can be obtained, and the brokers will call you to make sure you have.
Pricing and Features
Constant Contact offers a number of plans Depending upon how big your subscriber base. The cheapest plan is $20 per month for up to 500 subscribers and $45 for up to 2,500. A plan costs $195 for $10,000 subscribers and $335 for 50,000. Price-wise, it is not too different from Campaigner. You can register for additional add-on providers, for example EventSpot ($20 per month for a single event; $25 for up to five occasions ) for event registrations, and Survey ($10 per month) to conduct surveys (all of which are included at no extra charge on the Mail Plus plan). The fundamental account comes to store images used in the mail campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) creates a widget that can be added to a site on which you can display links to up to 100 mails. This is a if you would like your clients to have the ability to see your messages that are older.
The free trial gives you access to all of These attributes for 60 days but you can send up to 100 emails. The trial is a superb way to get used to the platform for a restricted number of messages. When you’re certain about the stage, update to the paid version and get started blasting away. There’s also a 30-day money-back guarantee, which is uncommon in this space.
When you’re ready to make a newsletter, you Can use the template to get started. The editing tool lets you tweak text, images, and even colors. There is also a networking library where you can save your own resources, such as company logos and other images. My Emma
As Soon as You’re Happy with your own newsletter, It is possible to send it immediately or schedule it for later (in 5-minute intervals, for example 3:05 a.m., 3:10 a.m., and so on). We couldn’t locate a recurring program to send messages on a daily, weekly, or yearly basis the way Campaigner does, or to send messages depending on the local time in the recipient’s place, as GetResponse can.
The Business recently announced a new Feature called Action Blocks, which allow marketers to add polls or RSVP cubes to regular emails. This enables recipients to respond to messages with one click without needing to depart the email inbox and also visit some web page.
You are able to track, As Soon as You’ve sent a newsletter By using the accounts tab, its success. The dash displays the fundamentals, including unsubscribe requests, and opens, clickthroughs, bounces. A handy bar graph shows open prices along with a chart compares performance across multiple campaigns. Users can also pick up to five mails to compare high speed results side by side. The report has a handy Refresh button so you can see real-time outcomes. It is not like MailChimp where you have to manually load the pages. When we opened emails and clicked on the links, they had been registered nearly instantly.
The Resource Center offers links to Information about average clickthrough rates by business. You can even look at comparative metrics to figure out if your degree of involvement with your clients is improving or declining over the past 3 months. The mobile app is handy if you need to see the campaign functionality from your mobile device.
There are several ways to add contacts to Constant Contact: copy and paste, manually type addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the shape to manually put in an Speech, we received an error message but it did not say what had gone wrong. We were motivated to hit on the last button to return and fix the issue but we could not because the page had expired out of our browser (Firefox) cache. After a few attempts, the whole page crashed. This is an unusual experience, to say the least. Constant Contact has ensured us has greatly improved because our initial test and that this is not likely to occur again.
The document upload import, and CRM Migration options, on the other hand, were stable and easy to use. We think most people would end up using these choices. We tracked the upload improvement under”Contacts: Task” and was informed while the import was finish. Like Campaigner, Constant Contact allows other speeches and Mailinator. It is too bad many services do not comply with the example of GetResponse$15.00 in GetResponse, which filters out famous disposable domains. Constant Contact rather flags contacts that are likely to be other or transactional similar addresses so that the user can choose whether to eliminate or keep them.
Segments are initially based on which list you When saving the contacts but additionally, it is really easy to go back, Select and adjust the list. In the Contact Manager, we just clicked on the addresses we wanted to add to a different list. A new feature allows users to select a list for contacts to be added to whenever they click a link in an email, the company said. This attribute is available in most packages. It can be paired with an autoresponder so that, when a link clicks, there is a email sent to them. Constant Contact lets you assign tags to contacts, which is helpful if you want to monitor things such as how they signed up, even if they’re loyalty members, or anything else you might want to track. My Emma
Our only quibble with the Contact Manager is That it’s a pain. After we cut and glued our listing, we simply dropped in email addresses. We didn’t have other fields, such as address or name. To add this, we had to load each person record and update the fields. Because the pages were slow to load in our testing, this was not that straightforward. Since we could see the entire list in Contact Manager, it might have been nice to be able to just click on the lost area, input, and just keep going straight down the page. So, lesson learned: Be sure to have all of the applicable fields before uploading the titles populated.
Constant Contact also enables you to produce forms That customers can use to sign up for newsletters and emails. These forms can be hosted on your site or on Constant Contact’s servers. You can segment the consumers based on whether they used procedures or the sign-up form, which may be useful. The company also recently announced a brand new signup form editor that’s designed to permit users to create inline forms which can be embedded onto a site as well as pop-up forms which could be customized to display after a fixed amount of time or when a visitor attempts to leave the web site, the company stated.
Constant Contact demands you to confirm that You have consent from your entire list–no bought lists allowed! Since there is absolutely no way to verify you’ve got permission from every person getting messages sent to this 37, you can not use group addresses such as sales @ or marketing @ addresses or distribution lists. You might create autoresponders, listed under the button, to ship every time a user is added to some list. We used the templates to construct a publication .
Constant Contact generally feels like a Professional stage but its error messages were disconcerting. This apart, the instrument is strong, and for businesses new to email marketing, Constant Contact is a fantastic way to get started. We wish it provided a little more flexibility in the scheduling of autoresponders. My Emma
If you don’t want these features, However Constant Contact is an excellent option. Should you want a bit more flexibility in your marketing plan, then have a look at email marketing Editors’ Choices Campaigner and MailChimp.
Because Constant Contact merely offers seven Kinds of advertising automation works doesn’t like to refer to itself as a traditional advertising and marketing automation suite. Instead, Constant Contact likes to tell prospects that it is a cross between email advertising and advertising automation or what it calls”email automation.”
That’s because, unlike other tools, for example Editors’ Choice advertising automation platforms Pardot and HubSpot, Constant Contact doesn’t doesn’t provide branching logic. It focuses to begin automation campaigns. By way of example, an automation workflow can be started by you whenever someone achieves a milestone, such as a birthday or anniversary as a customer or joins a list. However, you can’t alter automationsbased on whether or not somebody opened an email, forwarded an email, or clicked on a link.
Automation platforms automatic more intelligent and, well, than email tools, create life more personalized and easier for marketers for clients. Additionally, Constant Contact doesn’t provide A/B testing (they do offer subject line A/B testing), no research marketing addition, and also the restricted workflows you can create don’t offer drag-and-drop builders, which can be pretty much standard nowadays. Should you require basic automation for interactions with customers Constant Contact is a automation system. If you want sequencing and flexible workflows that adjust to your customers’ specific actions Constant Contact isn’t strong enough to compete in the marketing automation space.
As Constant Contact themselves reiterate through their site, they’re a tool for small companies. And, as it’s well worth evaluating them. They definitely have enough of the fundamentals covered to satisfy small companies as stated above, and then we’d recommend them highly, if it had been as simple as that. My Emma
These days, the issue, is that there are plenty of email Tools that offer even more than Constant Contact, and for a whole lot less money. This includes not only features, but also user expertise. In reality, for the volume you pay with Constant Contact, you might find yourself using tools such as GetResponse and ActiveCampaign.
They do pick up things For their adequate deliverability rates, integrations (particularly social media integrations), and for allowing different access levels for separate users. With recent enhancements to marketing automation and coverage, it will look as though they’re making an effort to improve the item. However, their lack of features makes it hard to recommend over others at their price . My Emma