Intro Online Email Marketing
Constant Contact happen to be in the email marketing game since 1995. Throughout that time they’ve managed to turn into one of the most used email tools in the world. Online Email Marketing
What Makes them unique is that they have added many features over the decades that not one of their competitions game, like social campaigns, surveys, and an event management tool. These all contribute to the collection of options as well as automations and newsletters.
On top of these options, they also boast a Marketplace with over 400 integrations that cater for even the most niche of products and programs. Yet despite features and these numbers, interest in Constant Contact seems to be on the decrease, at least according to Google Trends. Reason for us to have a closer look at Constant Contact’s ins & outs and check whether it is still applicable in the 21st century.
If You’re choosing an email Marketing tool for the business, you can do a lot worse compared to Constant Contact (which begins at $20 per month). If you would like to try out a few of the attributes without committing a 6-day free trial is offered by the company. This review looks at the Email plan, which supports up to 500 contacts. Were it not for a few unexplained technical hiccups, Constant Contact might have been an easy choice for our initial choice.
How Can Constant Contact pile up against the Contest in its advertising database for companies with 2,500 contacts? It carries a price tag that is $45-per-month that is top. Many email marketing programs also have a cap on how many messages you can send in a month but Constant Contact does not.
Since our last appearance, Constant Contact has Added email autoresponders beyond these triggered by sign-ups, including birthdays and anniversaries. You can send an email series to a specific set of contacts, such as a day-by-day guide to getting started with follow-ups or your service to a occasion. This works by copying your contacts into various folders and matching them up using autoresponders. The image library allows 2 GB of storage. Users can access paid and free stock photographs through Constant Contact. Finally, you can interact with assistance via Twitter. Online Email Marketing
Constant Contact is easy to use and has plenty Starting with the data icons located next to options and disciplines describing what they are Knowledge Base articles, and coaches available. Constant Contact has an Activity page which lists the status of various jobs, such as contacts that are uploaded, so you know what is going on in the background.
Phone support is not 24/7 but the hours are Still fairly generous, moving from 7 a.m. to 11 pm throughout the week, and 10 a.m. to 8 pm on weekends. Chat is available, along with the brokers will call you to make sure you have.
Pricing and Features
Constant Contact offers a number of plans Depending upon how big your subscriber base. The plan is $20 per month for up to 500 subscribers and $45 for up to 2,500. A mid-tier plan prices $195 for $10,000 subscribers and $335 for 50,000. Price-wise, it is not too different from Campaigner. You can register for additional add-on services, for example EventSpot ($20 per month for a single occasion; $25 for up to five occasions ) for event registrations, and research ($10 per month) to run polls (all of which can be included at no extra charge on the Email Plus program ). The fundamental account comes with a Library to keep pictures used in the email campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) generates a widget which can be added to your site on which you may display links to around 100 mails. If you would like your customers to be able to see your messages that are older, this is a useful add-on.
The free trial Provides you access to all These attributes for 60 days but you can send up to 100 mails. The trial is a great way to get used to the platform for a restricted number of messages. Once you are sure about the stage, upgrade to the paid version and start blasting away. There is also a 30-day money-back guarantee, which can be uncommon in this area.
When you’re ready to make a newsletter, you May use the template to begin. The editing application allows you tweak text, images, and colors. There is also a networking library where you are able to store your personal resources, such as company logos and other graphics. Online Email Marketing
Once you’re Happy with your own newsletter, It is possible to send it right away or schedule it for after (in 5-minute intervals, for example 3:05 a.m., 3:10 a.m., and so forth ). We couldn’t find a recurring program to send messages on a daily, weekly, or yearly basis the way Campaigner does, or to send messages depending on the local time in the receiver’s location, as GetResponse can.
The company also recently announced a new Attribute named Action Blocks, which allow marketers to include polls or RSVP cubes to regular emails. This enables recipients to respond to messages with a single click without needing to depart the email inbox and also visit a web page.
You are able to track, once you’ve sent a newsletter using the Reports tab, its success. The dash displays the basics, such as opens, clickthroughs, bounces, and unsubscribe requests. A useful bar chart shows open rates and a graph compares performance over multiple campaigns. Users may also select up to five emails to compare high-level results side by side. The report has a handy Refresh button so that you can observe real-time outcomes. It’s not like MailChimp where you have to manually load the webpages. When we opened emails and clicked on the links, they were registered nearly instantly.
The Resource Center offers links to Info about typical clickthrough rates by industry. You may even look at comparative metrics to figure out if your degree of engagement with your customers is improving or declining over the previous 3 months. The mobile app is handy if you want to see the campaign performance from your mobile device.
There Are Lots of ways to add contacts to Constant Contact: copy and paste, manually sort addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the form Address, we received an error message but it didn’t say what had gone wrong. We were prompted to hit the last button to return and fix the problem but we couldn’t because the page had expired from our browser (Firefox) cache. After a few attempts, the whole page crashed. This was an odd experience, to say the least. Constant Contact has assured us its infrastructure has greatly improved since our first test and that this is unlikely to occur again.
The document upload, Gmail import, and CRM Migration options, on the other hand, were simple to use and secure. We believe most people would wind up using these options. We tracked the upload improvement under”Contacts: Activity” and was notified while the import was finish. Like Campaigner, Constant Contact allows other disposable speeches and Mailinator. It is too bad many services do not follow the example of GetResponse$15.00 at GetResponse, which filters out known disposable domains. Constant Contact instead flags contacts which are likely so that the user can decide whether to eliminate or keep them to be transactional or other such addresses.
Segments are based on which list you Select when saving the contacts but it’s also quite simple to go back and adjust the list. In the Contact Manager, we just clicked on the speeches we wanted to add to a different list. A new feature enables users to select a listing for contacts to be added to if they click on a link within an email, the company said. This attribute is available in all packages. It may be paired with an autoresponder so that, when a link clicks, there is a email delivered to them. Constant Contact allows you assign tags to contacts, which is helpful if you want to track things like how they signed up, if they’re loyalty associates, or whatever else you may want to track. Online Email Marketing
Our only quibble with the Contact Manager is That it is a hassle. When we glued our listing and cut, we just dropped in addresses. We didn’t have other areas, such as name or address. To bring this, we needed to load each person record and update the subjects. Because the pages were slow to load in our testing, this was not that straightforward. Since we can see the entire list in Contact Manager, then it would have been nice to be able to simply click on the missing field, enter, and just keep going down the page. So, lesson learned: Be certain to have each of the applicable fields populated before uploading the titles.
Constant Contact also lets you produce forms That customers can use to sign up for newsletters and emails. These forms may be hosted on your site or on Constant Contact’s servers. You can section the consumers based on if they used the sign-up form or alternative procedures, which can be useful. The company also recently announced a new sign-up form editor that is designed to allow users to create inline forms which can be embedded onto a site as well as pop-up forms that could be customized to display after a fixed amount of time or when a visitor attempts to leave the website, the company said.
Constant Contact demands you to verify that You have consent from your entire list! You also cannot use set addresses like [email protected] or [email protected] addresses or distribution lists since there’s absolutely no way to verify you’ve got consent from each person receiving messages sent to that address. You might even make autoresponders, recorded under the button, to ship automatically when a user is added to some list. We used the templates to build a special publication .
Constant Contact generally feels like a Professional platform but its random error messages were disconcerting. This the tool is strong, and for most small companies new to email marketing, Constant Contact is a good way to begin. We want it offered a little more flexibility in the scheduling of production and campaigns of autoresponders particularly. Online Email Marketing
If you don’t need these Additional features, However Constant Contact is an excellent choice. If you need a little bit more flexibility in your marketing strategy, then check out email marketing Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact merely offers seven Various kinds of advertising automation works does not like to refer to itself as a marketing automation package. Rather, Constant Contact likes to tell prospects that it’s a cross between email marketing and marketing automation or what it requires”email automation.”
That is because, unlike other tools, such as Editors’ Choice advertising automation platforms Pardot and HubSpot, Constant Contact does not doesn’t offer branching logic. Instead, it focuses on only two factors to begin automation campaigns. For example, you can start an automation workflow whenever someone achieves a landmark, like a birthday or anniversary for a customer or joins a listing. You can’t alter automationsbased on whether someone opened an email, forwarded an email, or clicked on a link inside the body of the email.
These features, which make marketing Automation platforms automatic, more smart and, well, compared to email tools, make life more easy for entrepreneurs and more personalized for customers. Additionally, Constant Contact does not offer A/B testing (they do provide subject line A/B testing), no research marketing addition, and the restricted workflows you can create do not offer drag-and-drop builders, which are pretty much standard these days. Should you need basic automation for interactions with customers Constant Contact is a automation system. However, if you would like flexible workflows and innovative sequencing that adapt to your customers’ specific activities, then Constant Contact isn’t powerful enough to compete at the marketing automation space.
As Constant Contact themselves reiterate through their site, they are a tool for businesses. And, as it’s well worth assessing them on those conditions. They have a lot of the fundamentals covered to meet companies, as mentioned above, and we’d recommend them highly if it had been as straightforward as that. Online Email Marketing
The Matter, nowadays, is that there are plenty of email Tools that offer even more than Constant Contact, and for a whole lot less money. This includes not only attributes, but also user expertise. In reality, for the volume you pay with Constant Contact, you might find yourself using tools such as GetResponse and ActiveCampaign.
Points are picked up by them For their adequate deliverability rates, integrations (especially social media integrations), and for enabling different access levels for separate users. With recent improvements to marketing automation and reporting, it does look like they’re making an effort. However, their lack of advanced features makes it difficult to recommend over others at their price . Online Email Marketing