Intro Online Email Marketing Software
Constant Contact happen to be in the email marketing game since 1995. During that time they’ve managed to turn into one of the email tools in the world. Online Email Marketing Software
What Makes them unique is that they’ve added features over the years that not one such as surveys an event management tool, and social campaigns. These all add to the collection of alternatives as well as automations and newsletters.
In Addition to these options, they also boast a Market with over 400 apps and integrations that cater for even the most market of merchandise. Yet despite these numbers and attributes, interest in Constant Contact appears to be on the decline, at least according to Google Trends. Enough reason for us to take a look at Constant Contact’s ins & outs and check if it is still relevant in the 21st century.
If you are choosing an email Marketing tool for the small business, you could do much worse than Constant Contact (which begins at $20 a month). Then the business offers a trial if you want to test out some of the features without committing. This review looks at the Email program, which supports up to 500 contacts. Were it not for a few hiccups that were unexplained, Constant Contact could have been an easy choice for our choice.
How does Constant Contact stack up against the Competition in its marketing database for companies with 2,500 connections? It carries a price that is high. Email marketing tools also have a limit on how many messages you can send in a month but Constant Contact doesn’t.
Since our last look, Constant Contact has Email autoresponders beyond these triggered by sign-ups, including anniversaries and birthdays. You might send an email series to a specific set such as a guide to getting started with follow-ups or your ceremony to an occasion. This works by segmenting your contacts into various folders and matching them up using autoresponders. The picture library now allows 2 GB of storage. Users can access stock photos that are paid and free directly through Constant Contact. Last, you can now interact with assistance via Twitter. Online Email Marketing Software
Constant Contact is Simple to Use and has plenty Starting with the data icons located alongside choices and fields explaining what they are Knowledge Base articles, and coaches accessible at a toll-free amount. Constant Contact has a Task page that lists the status of various jobs, such as contacts that are uploaded, so that you know what’s going on in the background.
Phone support Isn’t 24/7 but the hours are Still pretty generous, going from 7 a.m. to 11 pm throughout the week, also 10 a.m. to 8 pm on weekends. Chat is available, along with the brokers will call you to ensure to have all of the info you need.
Pricing and Features
Constant Contact offers a number of plans Based on the size of your subscriber base. The cheapest plan is $20 per month for up to 500 subscribers and $45 for up to 2,500. A plan costs $195 for 10,000 subscribers and $335 for 50,000. Price-wise, it’s not too different from Campaigner. You may register for additional add-on providers, such as EventSpot ($20 per month for one event; $25 for up to five occasions ) for event registrations, and research ($10 per month) to conduct polls (all of which can be included at no additional charge on the Email Plus program ). The fundamental account comes to store pictures used in the campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) generates a widget that may be added to a website on which you can display links to around 100 emails. If you would like your customers to be able to see your messages that are older, this is a.
The free trial gives you access to all These attributes for 60 days but you can just send up to 100 mails. The trial is a superb way to get used to the platform to get a limited number of messages. Once you’re certain about the stage, upgrade to the paid version and get started blasting away. There’s also a 30-day money-back guarantee, which can be uncommon in this area.
When you are ready to create a newsletter, you May use the template to begin. The editing tool allows you tweak images text, and colors. There’s also a networking library where you are able to save your personal assets, such as company logos and other graphics. Online Email Marketing Software
Once you’re Happy with your newsletter, You can send it right away or schedule it for later (in 5-minute intervals, for example 3:05 a.m., 3:10 a.m., and so on). We couldn’t find a recurring program to send messages on a daily, weekly, or monthly basis the way Campaigner does, or to send messages based on the local time in the recipient’s location, as GetResponse can.
The company also recently announced a new Feature called Action Blocks, which allow marketers to include polls or RSVP cubes to regular emails. This permits recipients to respond to messages with a single click without having to leave the email inbox and also go to a web page.
You can monitor once you’ve sent a newsletter using the accounts tab its success. The dashboard displays the fundamentals, including unsubscribe requests, and opens, clickthroughs, bounces. A useful bar graph shows open rates along with a chart compares performance across multiple campaigns. Users may also pick up to five mails to compare high speed results side by side. The report has a handy Refresh button so that you may see real-time results. It’s not like MailChimp where you have to manually load the webpages. When we opened mails and clicked on the links, they were registered almost instantly.
The Resource Center offers links to Info about typical clickthrough rates by business. You can also look at comparative metrics to find out if your level of engagement with your clients is improving or declining over the past three months. The cellular app is useful if you need to observe the effort performance from your mobile device.
There Are Lots of ways Constant Contact: copy and paste, manually sort addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the form to manually add an Address, we received an error message but it didn’t state what had gone wrong. We were motivated to hit the Previous button to return and fix the problem but we couldn’t because the page had died from our browser (Firefox) cache. After a few tries, the whole page crashed. This is an odd experience, to say the least. Constant Contact has assured us its infrastructure has greatly improved since our first test and that this is unlikely to occur again.
The document upload, Gmail import, and CRM Migration alternatives, on the other hand, were simple to use and secure. We think most people would end up using one of these choices. We monitored the upload progress under”Contacts: Task” and was informed while the import was finish. Much like Campaigner, Constant Contact allows Mailinator and other speeches that are disposable. It is too bad many services do not follow the example of GetResponse$15.00 at GetResponse, which filters out famous disposable domains. Constant Contact instead flags contacts that are inclined so that the user can decide whether to eliminate or keep them to be other or transactional similar email addresses.
Segments are initially based on that list you. If saving the contacts but additionally, it is quite simple to go back, choose and adjust the list. In the Contact Manager, we just clicked on the speeches we wanted to incorporate to another list. A new feature enables users to choose a listing for contacts to whenever they click on on a link in an email to be added, the business said. This feature is available in all packages. Furthermore, it may be paired with an autoresponder so that, when a link is clicked by a contact, a relevant email is delivered to them automatically. Constant Contact lets you assign tags to contacts, which is helpful if you want to monitor things like the way they signed up, if they’re loyalty associates, or anything else you may want to track. Online Email Marketing Software
Our only quibble with the Contact Manager is That it’s a pain. After we cut and pasted our listing, we dropped in email addresses. We did not have other fields, such as address or name. We had to load each person listing and update the subjects to bring this. Because the pages were slow to load in our testing, this was straightforward. Since we could see the entire list in Contact Manager, it might have been nice to be able to just click on the missing field, enter, and just keep going down the page. So, lesson learned: Be sure to have all of the relevant fields before uploading the names populated from the listing.
Constant Contact also enables you to create forms That customers can use to sign up for newsletters and emails. These forms can be hosted on your own site or on Constant Contact’s servers. You can segment the consumers based on whether they used the form or procedures, which may be useful. The business also recently announced a new sign-up form editor that’s designed to allow users to create inline forms which may be embedded on a website in addition to pop-up forms that can be customized to show after a fixed amount of time or when a visitor tries to leave the website, the company stated.
Constant Contact requires you to confirm that You have approval from your entire list! As there is no way to confirm you’ve got permission from each person getting messages you can not use group addresses such as sales @ or advertising @ addresses or distribution lists. You might even create autoresponders, recorded under the button, to ship every time a user is added to a list. We used the templates to construct a Welcome newsletter to new subscribers.
Constant Contact generally feels like a Professional platform but its random error messages were disconcerting. This the tool is strong, and for companies Constant Contact is a fantastic way to begin. We wish it provided a little more flexibility in the scheduling of autoresponders. Online Email Marketing Software
If you don’t need these Additional features, Then Constant Contact is an excellent choice. Should you need just a little bit more flexibility in your marketing plan, then check out email marketing Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact only offers seven Kinds of marketing automation functions, the company does not like to refer to itself as a advertising and marketing automation suite. Instead, Constant Contact likes to inform prospects that it is a cross between email marketing and advertising automation or exactly what it calls”email automation”
That’s because, unlike other tools, for example Editors’ Choice marketing automation systems Pardot and HubSpot, Constant Contact does not doesn’t offer branching logic. Instead, it focuses to start automation campaigns. By way of example, you can start an automation workflow when someone achieves a milestone, like a birthday or anniversary as a customer or joins a list. However, you can not change automationsbased on whether someone opened an email, forwarded an email, or clicked on a link.
Automation platforms automatic, slightly more smart and, well, compared to advertising tools, make life personalized and more easy for entrepreneurs for customers. In addition, Constant Contact doesn’t provide A/B testing (they do provide subject line A/B testing), no search marketing inclusion, and the limited workflows you can create don’t offer drag-and-drop builders, that can be pretty much standard nowadays. If you require basic automation for first and second interactions with customers Constant Contact is a trusted automation program. However, if you want sequencing and adaptive workflows that adapt to your customers’ specific activities Constant Contact is not powerful enough to compete in the marketing automation area.
As Constant Contact themselves reiterate through their website, they are a tool for businesses. And, as it is well worth assessing them on those terms. They have enough of the basics covered to satisfy most small companies, as stated previously, and if it had been as straightforward as that we’d recommend them more highly. Online Email Marketing Software
The issue, these days, is that there are Lots of other email Tools offering even more than Constant Contact, and for a whole lot less money. This includes user expertise, but also not only features. In fact, for the amount you pay with Constant Contact, you could find yourself using more powerful tools such as ActiveCampaign and GetResponse.
They do pick up points Due to their adequate deliverability prices, integrations (particularly social media integrations), also for enabling different access levels for separate users. And with recent enhancements to reporting and marketing automation, it will seem like they’re making an attempt. However, their lack of innovative features which makes it difficult to recommend over others at their price . Online Email Marketing Software