Introduction Open Source Constant Contact
Constant Contact happen to be in the marketing game since 1995. Throughout this time they have managed to turn into one of the email tools in the world, boasting over 650,000 customers. Open Source Constant Contact
What Makes them special is that they have added many features over the years that not one such as surveys, an event management tool, and campaigns. These contribute to the list of options as well as automations and newsletters that are recurring.
In Addition to these options, they also boast a Marketplace with over 400 integrations that cater to even the most niche of merchandise and programs. Yet despite these flashy numbers and features, curiosity about Constant Contact appears to be on the decline, at least according to Google Trends. Reason for us to have a look at Constant Contact’s ins & outs and check whether it is still applicable in the 21st century.
If You’re choosing an email Marketing tool for your small business, you could do a lot worse than Constant Contact (which starts at $20 per month). If you would like to test out some of the attributes without committing the business provides a trial. This review looks especially. Were it not for a few unexplained technical hiccups, Constant Contact could have been an easy choice for our option.
How Can Constant Contact pile up against the Contest for businesses with 2,500 connections? It carries a price tag that is $45-per-month that is high. Many email advertising programs have a limit on how many messages you can send in a month but Constant Contact doesn’t.
Since our last look, Constant Contact has Email autoresponders beyond those triggered including anniversaries and birthdays. You might even send an email series to a set of contacts, such as a guide to getting started with follow-ups or your ceremony to a event. This works by copying your contacts into different folders and matching them up with autoresponders. The picture library now allows 2 GB of storage, with a file size of 5MB. Users may also access paid and free stock photos through Constant Contact. You can interact with support via Twitter. Open Source Constant Contact
Constant Contact is Simple to Use and has plenty Of help options, beginning with the data icons located next to choices and disciplines explaining what they are, extensive Knowledge Base articles, and coaches available. Constant Contact has an Activity page which lists the status of various tasks, such as uploaded contacts, so you know what’s happening in the background.
Phone support Isn’t 24/7 but the hours are Still pretty generous, going from 7 a.m. to 11 pm throughout the week, and 10 a.m. to 8 pm on weekends. Chat is available, and the brokers will call you to make sure you have all of the information that you need.
Pricing and Features
Constant Contact offers a number of plans Based on the size of your subscriber base. The plan is $20 a month for as many as 500 subscribers and $45 for up to 2,500. A mid-tier plan costs $195 for 10,000 subscribers and $335 for 50,000. Price-wise, it is not too different from Campaigner. You can register for other add-on providers, for example EventSpot ($20 per month for one event; $25 for up to five events) for event registrations, and research ($10 per month) to conduct polls (all of which are included at no extra charge on the Email Plus program ). The fundamental account comes with a Library to keep pictures used in the campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) generates a widget which can be added to a site on which you may display links to around 100 mails. This is a if you would like your clients to be able to see your older messages.
The free trial Provides you access to all of You can send up to 100 mails although these attributes for 60 days. The trial is a great way to get used to the platform for a number of messages. When you are certain about the platform, update to the paid version and start blasting away. There is also a 30-day money-back guarantee, which can be unusual in this space.
When you are ready to make a newsletter, you May use the template to begin. The editing tool lets you tweak colors, images, and text messages. There is also a media library where you can store your own resources, such as company logos and other graphics. Open Source Constant Contact
As Soon as You’re satisfied with your newsletter, It is possible to send it immediately or schedule it for later (in 5-minute intervals, such as 3:05 a.m., 3:10 a.m., and so forth ). We could not locate a recurring schedule to send messages on a daily, weekly, or monthly basis the way Campaigner does, or to send messages depending on the local time at the receiver’s location, as GetResponse can.
The company recently announced a new Attribute named Action Blocks, which allow marketers to include polls or RSVP cubes to regular emails. This enables recipients to respond to messages with a single click without having to leave the email inbox and visit some web page.
Once you’ve sent a newsletter, you are able to track By using the accounts tab its success. The dashboard displays the basics, such as unsubscribe requests, and opens, clickthroughs, bounces. A handy bar chart shows open prices and a chart compares performance across multiple campaigns. Users can also select up to five emails to compare high speed results side by side. The report has a handy Refresh button so that you can observe real-time outcomes. It’s not like MailChimp where you have to manually load the pages. When we opened emails and clicked on the links, they had been registered nearly immediately.
The Resource Center offers links to Information about average clickthrough rates by business. You may also look at comparative metrics to figure out if your degree of engagement with your customers is improving or declining over the past three months. The mobile app is handy if you need to see the campaign functionality from your mobile device.
There Are Lots of ways Constant Contact: copy and paste, manually sort addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the shape Speech, we received an error message but it didn’t state what had gone wrong. We were prompted to hit the last button to return and fix the problem but we could not because the page had expired out of our browser (Firefox) cache. After a couple of tries, the whole webpage crashed. This is an odd experience, to say the least. Constant Contact has assured us its infrastructure has greatly improved since our initial test and this is not likely to happen again.
The file upload import, and CRM Migration options, on the other hand, were simple to use and stable. We believe most people would wind up using these options. We monitored the upload improvement under”Contacts: Activity” and was informed when the import was finish. Like Campaigner, Constant Contact allows other speeches and Mailinator. It is too bad most services don’t comply with the example of GetResponse$15.00 at GetResponse, which filters out famous disposable domains. Constant Contact rather flags contacts that are likely so the user can decide whether to eliminate or store them to be transactional or other such email addresses.
Segments are originally based on that list you. Select if saving the contacts but it’s also really easy to go back and change the list. From the Contact Manager, we clicked on the addresses we wanted to add to another listing. A new feature allows users to select a list for contacts to whenever they click a specific link within an email to be added, the company said. This feature is available in most packages. Additionally, it can be paired with an autoresponder so that, when a link clicks, a email is sent to them automatically. Constant Contact allows you assign tags to contacts, which is helpful if you want to track things such as the way they signed up, even if they’re loyalty members, or anything else you may want to track. Open Source Constant Contact
Our only quibble with the Contact Manager is That it is a hassle. When we glued our listing and cut, we just dropped in addresses. We didn’t have other areas, such as address or name. We needed to load each listing and update the fields, to add this. This was simple because the pages were slow to load in our testing. Since we could see the whole list in Contact Manager, it might have been nice to be able to just click on the missing area, enter, and just keep going straight down the page. Lesson learned: Be certain to have each of the relevant fields before uploading the names populated in the listing.
Constant Contact also enables you to produce forms That customers can use to sign up for emails and newsletters. These forms can be hosted either on your own site or on Constant Contact’s servers. The consumers can be segmented by you based on if they used methods or the sign-up form, which may be helpful. The company also recently announced a new sign-up form editor that is intended to permit users to produce inline forms which can be embedded on a site as well as pop-up forms which could be customized to display after a fixed amount of time or when a visitor attempts to leave the web site, the company said.
Constant Contact demands you to verify that You have consent from your whole list! As there is no way to verify you’ve got consent from each individual receiving messages sent to this address you can not use set addresses such as sales @ or advertising @ addresses or distribution lists. You can create autoresponders, recorded under the Create button, to ship every time a user is added to a list. We used the templates to construct a publication to subscribers.
Constant Contact generally feels like a Professional platform but its arbitrary error messages were disconcerting. This aside, the tool is strong, and for most small businesses new to email marketing, Constant Contact is a good way to get started. We want it provided a little more flexibility in the scheduling of production and campaigns of autoresponders particularly. Open Source Constant Contact
If you don’t want these extra features, However Constant Contact is an excellent choice. Should you need just a bit more flexibility in your marketing plan, then have a look at email marketing Editors’ Choices Campaigner and MailChimp.
Because Constant Contact only offers seven Various sorts of marketing automation works does not want to refer to itself as a traditional marketing automation suite. Instead, Constant Contact likes to tell prospects that it’s a cross between email marketing and advertising automation or what it calls”email automation”
That’s because, unlike other tools, such as Editors’ Choice marketing automation platforms Pardot and HubSpot, Constant Contact doesn’t doesn’t provide branching logic. Instead, it focuses on only two factors to start automation campaigns. By way of instance, an automation workflow can be started by you when someone joins a listing or accomplishes a milestone, such as a birthday or anniversary for a customer. You can’t alter automationsbased on whether or not someone opened an email, forwarded an email, or clicked on a link within the body of the email.
Automation platforms slightly more smart and, well, automatic, compared to marketing tools, make life personalized and easier for entrepreneurs for clients. Additionally, Constant Contact doesn’t offer A/B testing (they do offer subject line A/B testing), no research marketing inclusion, and the restricted workflows you can create don’t offer you drag-and-drop builders, that are pretty much standard these days. Should you need automation for first and second interactions with clients Constant Contact is a trusted automation program. If you want flexible workflows and sequencing that adjust to your customers’ specific activities Constant Contact is not strong enough to compete in the marketing automation area.
As Constant Contact themselves reiterate through their site, they are a tool for companies. And, as such, it is worth evaluating them on those conditions. They definitely have enough of the fundamentals covered to satisfy businesses as mentioned above, and if it were as simple as that then we’d recommend them more highly. Open Source Constant Contact
These days, the Matter, is that there are plenty of email Tools offering even more than Constant Contact, and also for a lot less money. This includes user experience, but also not only features. In fact, for the amount you pay with Constant Contact, you could find yourself using much stronger tools such as GetResponse and ActiveCampaign.
Points are picked up by them For their adequate deliverability rates, integrations (particularly social websites integrations), also for enabling different access levels for different users. And with recent improvements to reporting and promotion automation, it does seem as though they’re making an attempt. However, their lack of features makes it hard to recommend over others at their price point. Open Source Constant Contact