Intro Open Source Email Marketing Software
Constant Contact happen to be in the email marketing video game since 1995. During that time they have managed to become one of the email tools in the world. Open Source Email Marketing Software
What Makes them special is that they’ve added many features over the decades that none of their competitors sport, such as an event management tool, surveys, and campaigns. All these contribute to the varied list of email options available, as well as automations and newsletters.
On top of these choices, they also boast a Market with over 400 integrations which cater for even the most market of products and programs. Yet despite features and these numbers, interest in Constant Contact seems to be on the decrease, at least according to Google Trends. Reason for us to have a look at Constant Contact’s ins & outs and check whether it’s still applicable in the 21st century.
If You’re choosing an email Marketing tool for your small business, you could do a lot worse compared to Constant Contact (which begins at $20 a month). If you would like to try out a few of the features without committing the business provides a trial. This review looks specifically. Were it not for some technical hiccups that were unexplained, Constant Contact could have been an easy pick for our option.
How does Constant Contact pile up against the Competition for businesses with 2,500 connections in its own advertising database? It carries a high price tag that is $45-per-month. Email advertising tools also have a cap on the number of messages you can send in a month but Constant Contact doesn’t.
Since our last appearance, Constant Contact has Email autoresponders beyond those triggered by sign-ups, including anniversaries and birthdays. You can also send an email series to a set such as a day-by-day guide to getting started with your service or follow-ups to an occasion. This works by copying your contacts into various folders and matching them up with autoresponders. The image library now allows 2 GB of storage. Users may also access paid and free stock photographs through Constant Contact. You can now interact with support via Twitter. Open Source Email Marketing Software
Constant Contact is Simple to Use and has plenty Beginning with the information icons located next to disciplines and choices explaining what they are, extensive Knowledge Base coaches accessible, and articles. Constant Contact has an Activity page that lists the status of different jobs, such as contacts that are uploaded, so that you understand what is going on in the background.
Phone support is not 24/7 but the hours are Still fairly generous, going from 7 a.m. to 11 p.m. during the week, and 10 a.m. to 8 pm on weekends. Chat is available, along with the agents will even call you to make sure to have.
Pricing and Features
Constant Contact offers a number of plans Based upon the size of your subscriber base. The plan is $20 a month for as many as 500 subscribers and $45 for up to 2,500. A plan costs $335 for 50,000 and $195 for 10,000 subscribers. Price-wise, it’s not too different from Campaigner. You can sign up for other add-on services, for example EventSpot ($20 a month for a single event; $25 for up to five events) for event registrations, and Survey ($10 per month) to run surveys (all of which can be included at no additional charge on the Mail Plus program ). The Basic account comes to store pictures used from the email campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) creates a widget which can be added to a site on which you can display links to up to 100 emails. If you want your customers to be able to see your messages that are older, this is a useful add-on.
The free trial Provides you access to all You can just send up to 100 mails although these attributes for 60 days. The trial is a superb way to get accustomed to the platform for a restricted number of messages. When you’re certain about the stage, upgrade to the paid version and start blasting away. There is also a 30-day money-back guarantee, which can be unusual in this area.
When you are ready to create a newsletter, you May use the template to get started. The editing application lets you tweak text, images, and colours. There is also a media library where you can store your own resources, such as company logos and other graphics. Open Source Email Marketing Software
As Soon as You’re Happy with your newsletter, You can send it right away or schedule it for after (in 5-minute periods, such as 3:05 a.m., 3:10 a.m., and so on). We couldn’t locate a recurring program to send messages on a daily, weekly, or yearly basis the way Campaigner doesto send messages based on the local time at the recipient’s place, as GetResponse can.
The Business also announced a new Feature called Action Blocks, which enable marketers to add polls or RSVP blocks to regular emails. This enables recipients to respond to messages with one click without needing to depart the email inbox and also visit some web page.
You are able to monitor, As Soon as You’ve sent a newsletter By using the accounts tab its success. The dashboard displays the basics, such as opens, clickthroughs, bounces, and unsubscribe requests. A useful bar chart shows open prices along with a chart compares performance across multiple campaigns. Users may also pick up to five emails to compare high-level results side by side. The report has a convenient Refresh button so you may observe real-time results. It is not like MailChimp in which you have to manually load the pages. When we opened mails and clicked on the links, they had been enrolled almost immediately.
The Resource Center offers links to Information about average clickthrough rates by industry. You can also look at comparative metrics to figure out if your level of involvement with your customers is improving or declining over the past 3 months. The mobile app is useful if you need to observe the campaign performance from your mobile device.
There Are Lots of ways Constant Contact: copy and paste, manually type addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the form to manually add an Address, we repeatedly received an error message but it didn’t state what had gone wrong. We were motivated to hit the Previous button to go back and fix the problem but we could not because the page had expired from our browser (Firefox) cache. After a few tries, the whole page crashed. This is an odd experience, to say the least. Constant Contact has assured us has greatly improved since our first test and that this is not likely to occur again.
The document upload, Gmail import, and CRM Migration options, on the other hand, were easy to use and secure. We believe most people would wind up using these options. We tracked the upload progress under”Contacts: Task” and was informed while the import was finish. Much like Campaigner, Constant Contact allows Mailinator and other addresses that are disposable. It is too bad most services don’t follow the example of GetResponse$15.00 in GetResponse, which filters out known disposable domains. Constant Contact rather flags contacts which are inclined to be other or transactional similar email addresses so the user can decide whether to remove or keep them.
Segments are based on which list you When saving the contacts but additionally, it is quite simple to go back, Select and change the list. In the Contact Managerwe clicked on the speeches we wanted to add to a different list. A new feature allows users to choose a listing for contacts to be added to whenever they click on on a specific link within an email, the company said. This attribute is available in all packages. Furthermore, it can be paired with an autoresponder so that, when a link clicks, a email is sent to them automatically. Constant Contact lets you assign tags to contacts, which is helpful if you need to track things such as the way they signed up, if they’re loyalty associates, or anything else you might want to track. Open Source Email Marketing Software
Our only quibble with the Contact Manager is That it’s a hassle to edit the user records. When we glued our list and cut, we dropped in addresses. We didn’t have other fields, such as name or address. To bring this, update the fields and we needed to load each person listing. This was straightforward because the pages were slow to load in our testing. Since we can see the whole list in Contact Manager, then it would have been nice to be able to simply click on the missing field, input, and just keep going straight down the page. So, lesson learned: Be sure to have all of the relevant fields before uploading the names, populated.
Constant Contact also lets you create forms That clients can use to register for newsletters and emails. These forms can be hosted either on your site or on Constant Contact’s servers. You can section the users based on if they used other procedures or the form, which can be useful. The company also recently announced a new sign-up form editor that is designed to permit users to produce inline forms which can be embedded on a website as well as pop-up forms that could be customized to show after a fixed amount of time or when a visitor attempts to leave the website, the business said.
Constant Contact demands you to verify that You have approval from your list! As there’s absolutely no way to confirm you have consent from every individual getting messages sent to this address you can not use set addresses such as sales @ or marketing @ addresses or distribution lists. You might create autoresponders, listed under the button, to ship when a user is added to some list. We used the templates to build a special newsletter to subscribers.
Constant Contact generally feels like a Professional platform but its random error messages were disconcerting. This apart, the instrument is strong, and for most small companies Constant Contact is a fantastic way to begin. We wish it offered flexibility in the scheduling of autoresponders of creation and campaigns particularly. Open Source Email Marketing Software
If you don’t want these Additional features, But then Constant Contact is an excellent option. Should you need a bit more flexibility in your marketing strategy, then check out email advertising Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact only offers seven Different sorts of marketing automation functions doesn’t want to refer to itself as a marketing automation package that is conventional. Instead, Constant Contact likes to tell prospects that it’s a cross between email advertising and marketing automation or what it requires”email automation”
That is because, unlike other tools, such as Editors’ Choice advertising automation systems Pardot and HubSpot, Constant Contact does not does not provide branching logic. Instead, it focuses on only two triggers to begin automation campaigns. By way of instance, you can begin an automation workflow whenever someone joins a list or achieves a milestone, like a birthday or anniversary as a customer. But you can’t alter automationsbased on whether or not somebody opened an email, forwarded an email, or clicked on a link.
These attributes, which make marketing Automation platforms automatic slightly more smart and, well, than email marketing tools, make life more easy for entrepreneurs and personalized for customers. In addition, Constant Contact doesn’t provide A/B testing (they do provide subject line A/B testing), no search advertising addition, and also the limited workflows you can create don’t offer drag-and-drop builders, which are pretty much standard nowadays. If you require automation for first and second interactions with customers Constant Contact is a reliable automation system. But if you would like innovative sequencing and adaptive workflows that adjust to your customers’ specific activities Constant Contact is not powerful enough to compete at the marketing automation area.
As Constant Contact themselves reiterate through their site, they are a tool for small companies. And, as such, it’s worth evaluating them. As stated previously, they have enough of the basics covered to meet companies, and we’d recommend them highly if it had been as simple as that. Open Source Email Marketing Software
Nowadays, the Matter, is that there are Lots of email Tools that offer even greater than Constant Contact, and also for a whole lot less cash. This includes not just attributes, but also user experience. In fact, for the volume you pay with Constant Contact, you could end up using stronger tools such as ActiveCampaign and GetResponse.
They do pick up points Due to their decent deliverability prices, integrations (especially social media integrations), also for allowing different access levels for different users. With recent improvements to reporting and promotion automation, it will seem as though they’re making an effort to improve the product. However, their lack of features, such as marketing automation, which makes it difficult to recommend over others at their price . Open Source Email Marketing Software