Introduction Personalized Email Marketing
Constant Contact happen to be in the email marketing game since 1995. During this time they have managed to become one of the email tools in the world, boasting over 650,000 clients. Personalized Email Marketing
What Makes them unique is that they’ve added several features over the decades that none of their competitors sport, like an event management tool, surveys, and campaigns. These add to the collection of alternatives as well as automations and newsletters.
On top of these options, they also boast a Marketplace with over 400 integrations which cater to even the most niche of products and apps. Yet despite these flashy numbers and attributes, curiosity about Constant Contact appears to be on the decline, at least according to Google Trends. Reason for us to take a look at Constant Contact’s ins & outs and check if it’s still applicable in the 21st century.
If You’re choosing an email Marketing tool for the small business, you can do much worse than Constant Contact (which starts at $20 per month). Then the business provides a 6-day free trial if you would like to test out some of the features without committing. This review looks specifically. Were it not for a few unexplained hiccups, Constant Contact could have been an easy pick for our choice.
How Can Constant Contact stack up against the Competition in its marketing database for companies with 2,500 contacts? It carries a high price that is $45-per-month. Many email advertising programs also have a cap on but Constant Contact does not.
Since our last appearance, Constant Contact has Email autoresponders beyond these triggered by sign-ups, including birthdays and anniversaries. You might send an email series to a set of contacts, such as a guide to getting started with follow-ups or your service to a occasion. This works by matching them up with autoresponders and copying your contacts into different folders. The picture library allows 2 GB of storage. Users may also access stock photographs through Constant Contact. Last, you can interact with assistance via Twitter. Personalized Email Marketing
Constant Contact is easy to use and has lots Beginning with the data icons located next to options and fields describing what they are, extensive Knowledge Base trainers available, and articles. Constant Contact has an Activity page which lists the status of various jobs, such as contacts that are uploaded, so you know what is happening in the background.
Phone support Isn’t 24/7 but the hours are Still fairly generous, moving from 7 a.m. to 11 pm throughout the week, also 10 a.m. to 8 pm on weekends. Chat can be obtained, along with the agents will call you to ensure to have.
Pricing and Features
Constant Contact offers a number of programs Based upon how big your subscriber base. The least expensive plan is $20 per month for up to 500 subscribers and $45 for up to 2,500. A plan costs $195 for 10,000 subscribers and $335 for 50,000. Price-wise, it’s not too different from Campaigner. You can register for additional add-on providers, for example EventSpot ($20 per month for one occasion; $25 for up to five events) for event registrations, and research ($10 per month) to conduct polls (all of which can be included at no extra charge on the Mail Plus program ). The fundamental account comes to keep pictures used from the mail campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) generates a widget that can be added to a site on which you can display links to around 100 mails. This is a if you would like your customers to have the ability to see your messages that are older.
The free trial gives you access to all You can only send up to 100 emails although these features for 60 days. The trial is a great way to get accustomed to the platform to get a restricted number of messages. Once you are certain about the platform, upgrade to the paid version and get started blasting away. There’s also a 30-day money-back guarantee, which can be uncommon in this space.
When you are ready to make a newsletter, you May use the template to get started. The editing application allows you tweak pictures text messages, and even colours. There’s also a networking library where you are able to store your personal assets, such as company logos and other images. Personalized Email Marketing
As Soon as You’re Happy with your own newsletter, It is possible to send it immediately or schedule it for later (in 5-minute intervals, for example 3:05 a.m., 3:10 a.m., and so forth ). We could not locate a recurring program to send messages on a daily, weekly, or monthly basis the way Campaigner doesto send messages based on the local time at the receiver’s location, as GetResponse can.
The Business also announced a new Feature called Action Blocks, which enable marketers to include polls or RSVP cubes to regular emails. This permits recipients to answer messages with one click without needing to depart the email inbox and go to some web page.
As Soon as You’ve sent a newsletter, you can track By using the accounts tab its success. The dash displays the fundamentals, including unsubscribe requests, and opens, clickthroughs, bounces. A useful bar chart shows open rates and a chart compares performance over multiple campaigns. Users can also select up to five emails to compare high speed results side by side. The report has a handy Refresh button so that you can observe real-time outcomes. It’s not like MailChimp in which you have to manually load the webpages. When we opened emails and clicked on the links, they were enrolled nearly instantly.
The Resource Center offers links to Information about average clickthrough rates by business. You may also look at relative metrics to find out if your level of involvement with your clients is improving or declining over the previous three months. The cellular app is handy if you need to observe the effort functionality from your mobile device.
There Are Lots of ways to add contacts to Constant Contact: copy and paste, manually type addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the form Address, we repeatedly received an error message but it didn’t say what had gone wrong. We were prompted to hit the Previous button to return and resolve the issue but we could not because the page had expired out of our browser (Firefox) cache. After a couple of attempts, the entire page crashed. This was an unusual experience, to say the least. Constant Contact has ensured us its infrastructure has greatly improved because our first test and that this is unlikely to happen again.
The document upload, Gmail import, and CRM Migration alternatives, on the other hand, were simple to use and stable. We believe most people would wind up using these choices. We tracked the upload progress under”Contacts: Task” and was notified while the import was complete. Much like Campaigner, Constant Contact allows other speeches that are disposable and Mailinator. It is too bad many services don’t follow the case of GetResponse$15.00 in GetResponse, which filters out famous disposable domains. Constant Contact rather flags contacts that are inclined so the user can decide whether to eliminate or keep them to be other or transactional such addresses.
Segments are based on that list you. When saving the contacts but additionally, it is quite simple to go back, choose and adjust the list. In the Contact Manager, we clicked on the addresses we wanted to incorporate to another list. A new feature enables users to choose a list for contacts to whenever they click on on a link within an email to be added, the company said. This attribute is available in most packages. It may be paired with an autoresponder so that, when a link clicks, a relevant email is delivered to them automatically. Constant Contact allows you assign tags to contacts, which is helpful if you need to track things like the way they signed up, even if they are loyalty associates, or whatever else you may want to monitor. Personalized Email Marketing
Our only quibble with the Contact Manager is That it is a pain to edit the user records. After we pasted our listing and cut, we dropped in addresses. We didn’t have other fields, such as address or name. Update the subjects and we had to load each record, to add this. Because the pages were slow to load in our testing, this was straightforward. Since we can see the entire list in Contact Manager, then it might have been nice to be able to just click on the lost field, input, and just keep going down the page. So, lesson learned: Be certain to have all of the relevant fields before uploading the names populated.
Constant Contact also lets you produce forms That customers can use to register for newsletters and emails. These forms may be hosted on your own site or on Constant Contact’s servers. The consumers can be segmented by you based on whether they used the form or procedures, which can be helpful. The company also recently announced a brand new signup form editor that’s designed to allow users to produce inline forms which may be embedded onto a site in addition to pop-up forms that could be customized to display after a set amount of time or when a visitor tries to leave the web site, the business said.
Constant Contact demands you to verify that You have approval from your entire record! You can’t use group addresses like [email protected] or [email protected] addresses or distribution lists as there’s no way to verify you have permission from each person getting messages. You can also create autoresponders, recorded under the Create button, to send when a user is added to some list. We used the templates to build a newsletter that was Welcome .
Constant Contact appears like a Stage but its error messages were disconcerting. This aside, the tool is strong, and for businesses new to email marketing, Constant Contact is a good way to begin. We want it offered a bit more flexibility in the scheduling of autoresponders of production and campaigns in particular. Personalized Email Marketing
If you don’t need these Additional features, However Constant Contact is an excellent choice. Should you want a bit more flexibility in your marketing strategy, then check out email advertising Editors’ Choices Campaigner and MailChimp.
Because Constant Contact only offers seven Different sorts of marketing automation functions, the company does not like to refer to itself as a advertising and marketing automation suite that is traditional. Rather, Constant Contact likes to inform prospects that it’s a cross between email marketing and advertising automation or what it requires”email automation”
That’s because, unlike other tools, such as Editors’ Choice marketing automation systems Pardot and HubSpot, Constant Contact does not does not provide branching logic. It focuses on two factors to begin automation campaigns. By way of example, an automation workflow can be started by you whenever someone accomplishes a landmark, like a birthday or anniversary as a customer or joins a list. However, you can’t change automationsbased on whether someone opened an email, forwarded an email, or clicked on a link.
Automation platforms automatic, slightly more smart and, well, than advertising tools, make life more personalized and more easy for entrepreneurs for customers. Additionally, Constant Contact doesn’t provide A/B testing (they do provide subject line A/B testing), no research marketing inclusion, and the limited workflows you can create don’t offer drag-and-drop builders, that can be pretty much standard nowadays. Should you require automation for first and second interactions with clients, then Constant Contact is a automation program. If you would like sequencing and flexible workflows that adjust to your clients’ specific activities Constant Contact isn’t strong enough to compete in the marketing automation space.
As Constant Contact themselves reiterate through their website, they are a tool for small companies. And, as it’s worth assessing them. As mentioned above, they have enough of the basics covered to meet small companies, and if it were as straightforward as that we’d recommend them highly. Personalized Email Marketing
The issue, these days, is that there are plenty of other email Tools offering even more than Constant Contact, and also for a lot less money. This includes user expertise, but also not only features. In reality, for the volume you pay with Constant Contact, you could end up using far stronger tools such as GetResponse and ActiveCampaign.
They do pick things up For their adequate deliverability rates, integrations (particularly social media integrations), also for allowing different access levels for separate users. And with recent improvements to reporting and marketing automation, it does seem as though they’re making an attempt. However, their lack of advanced features, such as marketing automation, makes it difficult to recommend over others at their price point. Personalized Email Marketing