Introduction Professional Email Marketing
Constant Contact have been in the email marketing video game since 1995. During that time they have managed to turn into one of the most used email tools in the world, boasting over 650,000 customers. Professional Email Marketing
What Makes them unique is that they have added several features over the years that none such as surveys, an event management tool, and social campaigns. All these contribute to the diverse collection of email alternatives available, as well as automations and newsletters.
In Addition to these choices, they also boast a Market with over 400 integrations that cater to even the most market of products and apps. Yet despite features and these flashy numbers, interest in Constant Contact seems to be according to Google Trends. Enough reason for us to have a look at Constant Contact’s ins & outs and check if it’s still applicable in the 21st century.
If You’re choosing an email Marketing tool for the small business, you could do a lot worse than Constant Contact (which begins at $20 a month). If you would like to test out some of the features without committing, then a free trial is offered by the business. This review looks specifically. Were it not for a few unexplained hiccups, Constant Contact could have been an easy choice for our choice.
How Can Constant Contact pile up against the Contest in its advertising database for businesses with 2,500 connections? It carries a $45-per-month price that is top. Many advertising programs also have a cap on but Constant Contact does not.
Since our last look, Constant Contact has Email autoresponders beyond those triggered by sign-ups, including birthdays and anniversaries. You might also send an email series to a certain set of contacts, like a day-by-day guide to getting started with follow-ups or your service to a event. This works by copying your contacts into different folders and matching them up with autoresponders. The image library allows 2 GB of storage, with a maximum file size of 5MB. Users may access paid and free stock photos through Constant Contact. You can interact with support via Twitter. Professional Email Marketing
Constant Contact is Simple to Use and has plenty Of aid options, starting with the data icons located alongside disciplines and choices explaining what they are Knowledge Base trainers available at a toll-free amount, and articles. Constant Contact has an Activity page that lists the status of different tasks, such as contacts that are uploaded, so you understand what’s happening in the background.
Phone support is not 24/7 but the hours are Still pretty generous, moving from 7 a.m. to 11 pm throughout the week, and 10 a.m. to 8 pm on weekends. Chat can be obtained, along with the agents will also call you to make sure you have all the information that you need.
Pricing and Features
Constant Contact offers a number of plans Based upon the size of your subscriber base. The plan is $20 a month for up to 500 subscribers and $45 for up to 2,500. A mid-tier plan costs $335 for 50,000 and $195 for 10,000 subscribers. Price-wise, it is not too different from Campaigner. You can register for additional add-on providers, such as EventSpot ($20 a month for one event; $25 for up to five occasions ) for event registrations, and research ($10 per month) to run surveys (all of which can be included at no additional charge on the Email Plus plan). The fundamental account comes to keep images used in the campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) generates a widget which may be added to a site on which you may display links to around 100 mails. This is a useful add-on if you want your customers to have the ability to see your messages.
The free trial Provides you access to all of These attributes for 60 days however you can only send up to 100 emails. The trial is a superb way to get accustomed to the platform for a restricted number of messages. When you are sure about the stage, update to the paid version and start blasting away. There is also a 30-day money-back guarantee, which is uncommon in this space.
When you are ready to make a newsletter, you Can use the template to begin. The editing application allows you tweak images, text messages, and even colors. There’s also a media library where you are able to store your own assets, such as company logos and other graphics. Professional Email Marketing
As Soon as You’re Happy with your newsletter, You can send it immediately or schedule it for after (in 5-minute periods, for example 3:05 a.m., 3:10 a.m., and so forth ). We couldn’t locate a recurring schedule to send messages on a daily, weekly, or yearly basis the manner Campaigner does, or to send messages based on the local time in the recipient’s place, as GetResponse can.
The company recently announced a new Feature called Action Blocks, which allow marketers to include polls or RSVP cubes to regular emails. This enables recipients to respond to messages with one click without having to leave the email inbox and go to some web page.
You are able to track, once you’ve sent a newsletter By using the Reports tab, its success. The dashboard displays the basics, such as opens, clickthroughs, bounces, and unsubscribe requests. A useful bar chart shows open prices and a chart compares performance over multiple campaigns. Users may also pick up to five mails to compare high speed results side by side. The report has a convenient Refresh button so that you can see real-time results. It’s not like MailChimp in which you’ve got to manually load the webpages. When we opened mails and clicked on the links, they had been enrolled nearly immediately.
The Resource Center offers links to Information about typical clickthrough rates by business. You may also look at relative metrics to figure out if your degree of engagement with your clients is improving or declining over the past 3 months. The cellular app is useful if you want to observe the effort performance from your mobile device.
There are several ways to add contacts to Constant Contact: copy and paste, manually type addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the form Address, we received an error message but it didn’t say what had gone wrong. We were motivated to hit the Previous button to go back and resolve the problem but we couldn’t because the page had died from our browser (Firefox) cache. After a couple of attempts, the whole webpage crashed. This is an odd experience, to say the least. Constant Contact has ensured us has greatly improved because our initial test and that this is unlikely to occur again.
The file upload, Gmail import, and CRM Migration alternatives, on the other hand, were stable and easy to use. We think most people would wind up using these choices. We tracked the upload progress under”Contacts: Activity” and was notified when the import was finish. Like Campaigner, Constant Contact allows other disposable addresses and Mailinator. It’s too bad many services do not comply with the case of GetResponse$15.00 at GetResponse, which filters out famous disposable domains. Constant Contact instead flags contacts which are inclined so the user can decide whether to eliminate or store them to be transactional or other similar email addresses.
Segments are originally based on which list you When saving the contacts but it’s also quite simple to go back, choose and change the list. In the Contact Managerwe just clicked on the addresses we wanted to incorporate to another listing. A new feature allows users to select a list for contacts to whenever they click on on a specific link within an email to be added, the business said. This feature is available in most packages. It may be paired with an autoresponder so that, when a touch clicks a link, there is a relevant email sent to them. Constant Contact lets you assign tags to contacts, which can be helpful if you want to track things such as how they signed up, even if they are loyalty members, or whatever else you may want to track. Professional Email Marketing
Our only quibble with the Contact Manager is That it’s a hassle to edit the user records. When we cut and pasted our listing, we just dropped in email addresses. We did not have other fields, such as name or address. To add this, we needed to load each individual record and update the fields. Because the pages were slow to load in our testing, this was not that simple. Since we could see the whole list in Contact Manager, it would have been nice to be able to simply click on the lost area, input, and just keep going down the page. So, lesson learned: Be sure to have all the relevant fields before uploading the names, populated.
Constant Contact also enables you to produce forms That clients can use to register for emails and newsletters. These forms can be hosted either on your site or on Constant Contact’s servers. The consumers can be segmented by you based on if they used other procedures or the form, which may be helpful. The company also recently announced a new sign-up form editor that’s designed to permit users to create inline forms which can be embedded onto a site as well as pop-up forms that can be customized to show after a fixed amount of time or when a visitor tries to leave the web site, the business said.
Constant Contact demands you to confirm that You have consent from your list! Since there is no way to confirm you’ve got consent from each individual getting messages sent to this 37, you can’t use set addresses like sales @ or marketing @ addresses or distribution lists. You might make autoresponders, recorded under the Generate button, to send automatically when a user is added to a list. We used the templates to build a newsletter to subscribers.
Constant Contact appears like a Platform but its error messages were disconcerting. This the instrument is solid, and for most small businesses new to email marketing, Constant Contact is a good way to get started. We wish it provided a little more flexibility in the scheduling of autoresponders of production and campaigns in particular. Professional Email Marketing
If you do not want these Additional features, However Constant Contact is a superb option. If you need a little bit more flexibility in your marketing strategy, then have a look at email marketing Editors’ Choices Campaigner and MailChimp.
Because Constant Contact only offers seven Various sorts of marketing automation functions doesn’t want to refer to itself as a marketing automation suite. Rather, Constant Contact likes to tell prospects that it’s a cross between email marketing and marketing automation or exactly what it requires”email automation”
That is because, unlike other tools, such as Editors’ Choice advertising automation systems Pardot and HubSpot, Constant Contact doesn’t doesn’t provide branching logic. Instead, it focuses on two factors to start automation campaigns. For example, an automation workflow can be started by you when someone accomplishes a milestone, such as a birthday or anniversary as a customer or joins a list. But you can not change automationsbased on whether or not someone opened an email, forwarded an email, or clicked on a link inside the body of the email.
Automation platforms more intelligent and, well, automatic, compared to email marketing tools, create life more personalized and more easy for entrepreneurs for clients. Additionally, Constant Contact does not provide A/B testing (they do offer subject line A/B testing), no research advertising addition, and the restricted workflows you can create don’t offer drag-and-drop builders, which are pretty much standard nowadays. Should you need automation for first and second interactions with clients Constant Contact is a reliable automation program. But if you want innovative sequencing and flexible workflows that adjust to your customers’ specific activities, then Constant Contact is not powerful enough to compete at the marketing automation area.
As Constant Contact themselves reiterate through their website, they are a tool for businesses. And, as it’s worth assessing them. They definitely have enough of the fundamentals covered to satisfy most small businesses, as stated previously, and if it had been as straightforward as that then we’d recommend them more highly. Professional Email Marketing
The Matter, these days, is that there are plenty of email Tools that offer even more than Constant Contact, and for a whole lot less cash. This includes not just features, but also user expertise. In fact, for the amount you pay with Constant Contact, you could find yourself using tools such as GetResponse and ActiveCampaign.
They do pick up things Due to their adequate deliverability prices, integrations (particularly social websites integrations), and for allowing different access levels for different users. And with recent enhancements to promotion automation and coverage, it does look like they’re making an effort. However, their lack of innovative features, such as marketing automation, makes it difficult to recommend over others at their price . Professional Email Marketing