Introduction Top Email Marketing
Constant Contact happen to be from the email marketing game since 1995. During this time they have managed to turn into one of the most used email tools in the world. Top Email Marketing
What Makes them unique is that they’ve added features over the years that none of their competitions game, like social campaigns, surveys, and an event management tool. These all add to the diverse list of options available, as well as automations and newsletters.
In Addition to these choices, they also boast a Market with over 400 programs and integrations which cater to even the most niche of products. Yet despite features and these numbers, interest in Constant Contact appears to be on the decrease, at least according to Google Trends. Reason for us to have a look at Constant Contact’s ins & outs and check whether it’s still applicable in the 21st century.
If you are choosing an email Marketing tool for your business, you can do much worse compared to Constant Contact (which begins at $20 a month). Then the business offers a trial if you would like to test out some of the attributes without committing. This review looks at the program, which supports up to 500 contacts. Were it not for some technical hiccups that were unexplained, Constant Contact might have been an easy pick for our option.
How Can Constant Contact pile up against the Competition for companies with 2,500 contacts? It carries a high price that is $45-per-month. Many email marketing tools also have a cap on but Constant Contact doesn’t.
Since our last look, Constant Contact has Added email autoresponders beyond these triggered by sign-ups, including birthdays and anniversaries. You might also send an email series to a set of contacts, such as a guide to getting started with follow-ups or your service to a occasion. This works by copying your contacts into various folders and matching them up using autoresponders. The image library currently allows 2 GB of storage, with a file size of 5MB. Users may also access stock photos that are free and paid through Constant Contact. You can now interact with assistance via Twitter. Top Email Marketing
Constant Contact is Simple to Use and has lots Of help options, starting with the data icons located alongside disciplines and choices explaining what they are Knowledge Base trainers available at a toll-free number, and articles. Constant Contact has an Activity page which lists the status of various tasks, such as uploaded contacts, so you understand what is going on in the background.
Phone support is not 24/7 but the hours are Still fairly generous, going from 7 a.m. to 11 pm throughout the week, also 10 a.m. to 8 pm on weekends. Chat can be obtained, and the brokers will call you to ensure you have.
Pricing and Features
Constant Contact offers a number of programs Based on the size of your subscriber base. The plan is $20 per month for as many as 500 subscribers and $45 for up to 2,500. A mid-tier plan costs $335 for 50,000 and $195 for 10,000 subscribers. Price-wise, it is not too different from Campaigner. You can sign up for other add-on providers, for example EventSpot ($20 a month for a single event; $25 for up to five events) for event registrations, and research ($10 per month) to run polls (all of which are included at no extra charge on the Mail Plus plan). The fundamental account comes to keep pictures used in the mail campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) generates a widget that can be added to your site on which you can display links to around 100 mails. This is a useful add-on if you want your customers to be able to see your messages.
The free trial Provides you access to all These attributes for 60 days however you can send up to 100 emails. The trial is a great way to get accustomed to the platform to get a number of messages. Once you’re certain about the stage, upgrade to the paid version and start blasting away. There’s also a 30-day money-back guarantee, which can be unusual in this area.
When you’re ready to make a newsletter, you May use the template to get started. The editing tool lets you tweak pictures text messages, and colors. There’s also a networking library where you are able to save your own assets, such as company logos and other images. Top Email Marketing
Once you’re satisfied with your newsletter, You can send it right away or schedule it for later (in 5-minute intervals, such as 3:05 a.m., 3:10 a.m., and so on). We couldn’t find a recurring program to send messages on a daily, weekly, or monthly basis the manner Campaigner does, or to send messages based on the local time in the receiver’s location, as GetResponse can.
The company also recently announced a new Feature called Action Blocks, which enable marketers to include polls or RSVP blocks to regular emails. This enables recipients to respond to messages with a single click without needing to depart the email inbox and go to a web page.
As Soon as You’ve sent a newsletter, then you can track By using the Reports tab, Its achievement. The dashboard displays the basics, such as unsubscribe requests, and opens, clickthroughs, bounces. A useful bar chart shows open prices along with a graph compares performance over multiple campaigns. Users may also pick up to five mails to compare high speed results side by side. The report has a convenient Refresh button so you may observe real-time results. It’s not like MailChimp in which you have to manually load the webpages. When we opened emails and clicked on the links, they were registered nearly immediately.
The Resource Center offers links to Info about typical clickthrough rates by business. You may also look at relative metrics to find out if your level of engagement with your customers is improving or declining over the previous three months. The cellular app is handy if you need to observe the effort performance from your mobile device.
There Are Lots of ways to add contacts to Constant Contact: copy and paste, manually sort addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the shape to manually add an Address, we repeatedly received an error message but it didn’t say what had gone wrong. We were prompted to hit on the last button to go back and resolve the problem but we couldn’t because the page had expired from our browser (Firefox) cache. After a few tries, the entire webpage crashed. This was an odd experience, to say the least. Constant Contact has assured us its infrastructure has greatly improved because our initial test and this is not likely to occur again.
The document upload import, and CRM Migration alternatives, on the other hand, were secure and easy to use. We believe most people would wind up using these options. We monitored the upload improvement under”Contacts: Activity” and was notified while the import was complete. Much like Campaigner, Constant Contact allows Mailinator and other disposable addresses. It’s too bad many services do not follow the case of GetResponse$15.00 in GetResponse, which filters out famous disposable domains. Constant Contact rather flags contacts which are likely to be other or transactional such addresses so the user can decide whether to remove or store them.
Segments are based on that list you. Choose if saving the contacts but it’s also really easy to go back and change the list. From the Contact Manager, we clicked on the addresses we wanted to add to another listing. A new feature enables users to choose a listing for contacts to be added to if they click on on a link within an email, the business said. This attribute is available in all packages. It can be paired with an autoresponder so that, when a touch clicks a link, there is a pertinent email sent to them. Constant Contact lets you assign tags to contacts, which is helpful if you want to monitor things like how they signed up, if they are loyalty associates, or whatever else you might want to monitor. Top Email Marketing
Our only quibble with the Contact Manager is That it’s a hassle. When we cut and glued our list, we dropped in addresses. We didn’t have other areas, such as name or address. We had to load each listing and update the subjects, to bring this. Because the pages were slow to load in our testing, this was straightforward. Since we can see the entire list in Contact Manager, then it would have been nice to be able to just click on the lost area, input, and just keep going straight down the page. So, lesson learned: Be sure to have all the applicable fields populated before uploading the titles.
Constant Contact also lets you create forms That clients can use to register for newsletters and emails. These forms may be hosted either on your site or on Constant Contact’s servers. The consumers can be segmented by you based on whether they used the sign-up form or other procedures, which can be helpful. The company also recently announced a new sign-up form editor that is designed to allow users to produce inline forms that can be embedded onto a website as well as pop-up forms which can be customized to display after a set amount of time or when a visitor attempts to leave the web site, the company said.
Constant Contact requires you to confirm that You have approval from your list! You cannot use set addresses like [email protected] or [email protected] addresses or distribution lists since there is no way to confirm you have permission from every individual getting messages. You might create autoresponders, listed under the button, to send when a user is added to some list. We used the templates to build a special publication .
Constant Contact appears like a Platform but its error messages were disconcerting. This aside, the tool is solid, and for companies new to email marketing, Constant Contact is a fantastic way to get started. We wish it offered a bit more flexibility in the scheduling of autoresponders of campaigns and production in particular. Top Email Marketing
If you don’t need these features, Then Constant Contact is a superb option. If you need just a bit more flexibility in your marketing strategy, then have a look at email marketing Editors’ Choices Campaigner and MailChimp.
Because Constant Contact merely offers seven Sorts of advertising automation works, the company does not want to refer to itself as a marketing automation package. Instead, Constant Contact likes to tell prospects that it is a cross between email advertising and marketing automation or what it calls”email automation”
That is because, unlike other tools, for example Editors’ Choice advertising automation platforms Pardot and HubSpot, Constant Contact doesn’t does not provide branching logic. Instead, it focuses to start automation campaigns. For example, you can start an automation workflow whenever someone joins a list or accomplishes a milestone, such as a birthday or anniversary for a customer. However, you can not change automationsbased on whether or not someone opened an email, forwarded an email, or clicked on a link within the body of this email.
These features, which make marketing Automation platforms automatic slightly more smart and, well, compared to marketing tools, create life personalized and more easy for marketers for clients. In addition, Constant Contact doesn’t provide A/B testing (they do provide subject line A/B testing), no search advertising inclusion, and also the limited workflows it is possible to create do not offer you drag-and-drop builders, that can be pretty much standard nowadays. If you need basic automation for second and first interactions with customers Constant Contact is a automation system. However, if you want adaptive workflows and innovative sequencing that adapt to your customers’ specific actions Constant Contact isn’t powerful enough to compete in the marketing automation area.
As Constant Contact themselves reiterate through their site, they are a tool for businesses. And, as such, it’s well worth assessing them. As stated above, they definitely have enough of the basics covered to satisfy small businesses, and we’d recommend them highly if it were as simple as that. Top Email Marketing
The issue, nowadays, is that there are plenty of email Tools offering even more than Constant Contact, and for a whole lot less money. This includes user experience, but also not just features. In reality, for the amount you pay with Constant Contact, you might find yourself using far stronger tools such as GetResponse and ActiveCampaign.
Things are picked up by them Due to their decent deliverability prices, integrations (especially social media integrations), also for allowing different access levels for separate users. With recent improvements to coverage and marketing automation, it will seem like they’re making an effort. But their lack of advanced features which makes it hard to recommend over others at their price . Top Email Marketing