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Constant Contact have been from the email marketing video game since 1995. During that time they have managed to become one of the most used email tools in the world, boasting over 650,000 clients. Us Email List
What Makes them unique is that they’ve added several features over the decades that none like surveys an event management tool, and campaigns. All these contribute to the varied list of email options readily available, in addition to automations and newsletters that are recurring.
On top of these choices, they also boast a Market with over 400 apps and integrations that cater for even the most market of products. Yet despite these numbers and attributes, curiosity about Constant Contact appears to be on the decline, at least according to Google Trends. Reason for us to have a better look at Constant Contact’s ins & outs and check if it is still applicable in the 21st century.
If You’re choosing an email Marketing tool for your small business, you can do much worse than Constant Contact (which starts at $20 a month). If you would like to test out a few of the features without committing, then a trial is offered by the company. This review looks at the program, which supports up to 500 contacts. Were it not for some unexplained technical hiccups, Constant Contact could have been an easy pick for our choice.
How does Constant Contact stack up against the Competition in its marketing database for companies with 2,500 contacts? It carries a high price tag that is $45-per-month. Email marketing programs also have a limit on the number of messages you can send in a month but Constant Contact doesn’t.
Since our last look, Constant Contact has Email autoresponders beyond those triggered by sign-ups, such as birthdays and anniversaries. You might send an email series to a specific set of contacts, like a guide to getting started with follow-ups or your service to an occasion. This works by matching them up with autoresponders and copying your contacts into various folders. The picture library currently allows 2 GB of storage, with a maximum file size of 5MB. Users may access paid and free stock photos through Constant Contact. Finally, you can interact with support via Twitter. Us Email List
Constant Contact is easy to use and has lots Beginning with the information icons located alongside options and fields explaining what they are, extensive Knowledge Base coaches available, and articles. Constant Contact has an Activity page which lists the status of different jobs, such as uploaded contacts, so that you know what’s going on in the background.
Phone support Isn’t 24/7 but the hours are Still fairly generous, going from 7 a.m. to 11 pm throughout the week, and 10 a.m. to 8 pm on weekends. Chat is available, and the brokers will also call you to make sure to have all of the information you want.
Pricing and Features
Constant Contact offers a number of plans Based upon how big your subscriber base. The plan is $20 a month for up to 500 subscribers and $45 for up to 2,500. A plan prices $195 for $10,000 subscribers and $335 for 50,000. Price-wise, it is not too different from Campaigner. You may sign up for additional add-on services, such as EventSpot ($20 per month for one occasion; $25 for up to five occasions ) for event registrations, and Survey ($10 per month) to run polls (all of which are included at no additional charge on the Mail Plus plan). The Basic account comes to keep images used from the mail campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) generates a widget which can be added to a website on which you may display links to around 100 emails. If you would like your customers to be able to see your messages that are older, this is a handy add-on.
The free trial Provides you access to all of These features for 60 days however you can just send up to 100 mails. The trial is a great way to get used to the platform to get a number of messages. Once you are certain about the platform, upgrade to the paid version and get started blasting away. There’s also a 30-day money-back guarantee, which can be unusual in this area.
When you’re ready to make a newsletter, you Can use the template to begin. The editing tool lets you tweak images, text, and colours. There is also a networking library where you are able to save your personal resources, such as company logos and other images. Us Email List
Once you’re Happy with your own newsletter, You can send it immediately or schedule it for later (in 5-minute periods, such as 3:05 a.m., 3:10 a.m., and so on). We could not locate a recurring schedule to send messages on a daily, weekly, or monthly basis the manner Campaigner doesto send messages based on the local time at the recipient’s location, as GetResponse can.
The company also recently announced a new Attribute named Action Blocks, which enable marketers to include polls or RSVP blocks to regular emails. This permits recipients to respond to messages with a single click without needing to depart the email inbox and also visit a web page.
You can track As Soon as You’ve sent a newsletter Its success using the Reports tab. The dash displays the fundamentals, including opens, clickthroughs, bounces, and unsubscribe requests. A handy bar graph shows open rates along with a graph compares performance over multiple campaigns. Users can also pick up to five emails to compare high-level results side by side. The report has a convenient Refresh button so you can see real-time results. It is not like MailChimp where you have to manually load the webpages. When we opened emails and clicked on the links, they had been enrolled nearly immediately.
The Resource Center offers links to Info about typical clickthrough rates by industry. You may also look at comparative metrics to figure out if your level of engagement with your customers is improving or declining over the previous three months. The mobile app is handy if you need to observe the campaign functionality from your mobile device.
There are several ways to add contacts to Constant Contact: copy and paste, manually sort addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the form to manually add an Address, we received an error message but it did not state what had gone wrong. We were prompted to hit the last button to go back and resolve the issue but we couldn’t because the page had died from our browser (Firefox) cache. After a couple of attempts, the entire page crashed. This is an odd experience, to say the least. Constant Contact has ensured us its infrastructure has greatly improved since our first test and that this is not likely to happen again.
The file upload, Gmail import, and CRM Migration options, on the other hand, were easy to use and secure. We think most people would wind up using these options. We monitored the upload improvement under”Contacts: Activity” and was informed when the import was finish. Much like Campaigner, Constant Contact allows Mailinator and other speeches that are disposable. It is too bad many services do not comply with the case of GetResponse$15.00 at GetResponse, which filters out famous disposable domains. Constant Contact instead flags contacts that are likely to be transactional or other such email addresses so that the user can choose whether to eliminate or keep them.
Segments are originally based on that list you. Choose when saving the contacts but additionally, it is quite simple to go back and change the list. From the Contact Managerwe just clicked on the speeches we wanted to add to a different listing. A new feature allows users to select a listing for contacts to be added to if they click on a specific link within an email, the company said. This feature is available in all packages. Furthermore, it may be paired with an autoresponder so that, when a link clicks, there is a pertinent email delivered to them. Constant Contact allows you assign tags to contacts, which can be helpful if you need to track things like how they signed up, even if they’re loyalty members, or whatever else you might want to track. Us Email List
Our only quibble with the Contact Manager is That it is a pain to edit the consumer records. After we cut and pasted our listing, we simply dropped in email addresses. We didn’t have other areas, such as address or name. To add this, update the fields and we had to load each individual listing. This was not that simple because the pages were slow to load in our testing. Since we can see the entire list in Contact Manager, then it might have been nice to be able to just click on the missing field, input, and just keep going straight down the page. So, lesson learned: Be certain to have each of the relevant fields populated from the listing before uploading the names.
Constant Contact also enables you to create forms That customers can use to sign up for newsletters and emails. These forms may be hosted on your site or on Constant Contact’s servers. You can segment the consumers based on whether they used other procedures or the form, which may be useful. The company also recently announced a brand new signup form editor that is intended to allow users to create inline forms which can be embedded on a website in addition to pop-up forms that can be customized to display after a set amount of time or when a visitor tries to leave the website, the company stated.
Constant Contact requires you to verify that You have consent from your entire list! You also can’t use set addresses such as [email protected] or [email protected] addresses or distribution lists as there’s no way to confirm you have consent from every person getting messages sent to that address. You might even make autoresponders, recorded under the button, to ship automatically every time a user is added to some list. We used the templates to build a Welcome publication .
Constant Contact appears like a Professional stage but its random error messages were disconcerting. This the tool is solid, and for companies new to email marketing, Constant Contact is a fantastic way to get started. We wish it provided a bit more flexibility in the scheduling of production and campaigns of autoresponders particularly. Us Email List
If you don’t need these Additional features, However, then Constant Contact is a superb choice. Should you want a bit more flexibility in your marketing strategy, then check out email marketing Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact only offers seven Sorts of advertising automation works, the firm does not like to refer to itself as a advertising and marketing automation suite that is traditional. Instead, Constant Contact likes to tell prospects that it is a cross between email marketing and marketing automation or exactly what it requires”email automation”
That’s because, unlike other tools, such as Editors’ Choice advertising automation systems Pardot and HubSpot, Constant Contact doesn’t does not provide branching logic. It focuses to begin automation campaigns. By way of example, you can begin an automation workflow whenever someone accomplishes a landmark, like a birthday or anniversary as a customer or joins a list. But you can’t change automationsbased on whether or not someone opened an email, forwarded an email, or clicked on a link.
Automation platforms slightly more smart and, well, automatic, than advertising tools, make life more easy for entrepreneurs and personalized for customers. In addition, Constant Contact does not offer A/B testing (they do offer subject line A/B testing), no research marketing addition, and the restricted workflows you can create don’t offer you drag-and-drop builders, which are pretty much standard nowadays. If you require basic automation for second and first interactions with clients, then Constant Contact is a automation program. If you want sequencing and flexible workflows that adjust to your clients’ specific actions Constant Contact is not strong enough to compete in the marketing automation space.
As Constant Contact themselves reiterate through their website, they are a tool for companies. And, as it is well worth evaluating them. They have a lot of the basics covered to meet most small companies, as stated previously, and we’d recommend them more highly if it were as straightforward as that. Us Email List
Nowadays, the Matter, is that there are Lots of other email Tools offering even greater than Constant Contact, and also for a whole lot less cash. This includes not only features, but also user expertise. In fact, for the volume you pay with Constant Contact, you might find yourself using much stronger tools such as ActiveCampaign and GetResponse.
Things are picked up by them Due to their adequate deliverability prices, integrations (especially social media integrations), and for allowing different access levels for different users. With recent improvements to promotion automation and reporting, it does look like they’re making an effort. But their lack of features, such as marketing automation, which makes it hard to recommend over others at their price . Us Email List