Background What Is Constant Contact Software
Constant Contact have been in the email marketing video game since 1995. Throughout that time they have managed to turn into one of the email tools in the world. What Is Constant Contact Software
What Makes them unique is that they have added many features over the years that not one of their competitions game, like an event management tool, surveys, and campaigns. All these contribute to the collection of alternatives readily available, as well as automations and newsletters that are recurring.
In Addition to these options, they also boast a Marketplace with over 400 programs and integrations that cater for even the most market of products. Yet despite these flashy numbers and features, curiosity about Constant Contact appears to be on the decrease, at least according to Google Trends. Reason for us to take a look at Constant Contact’s ins & outs and check whether it’s still applicable in the 21st century.
If You’re choosing an email Marketing tool for the small business, you can do a lot worse compared to Constant Contact (which starts at $20 per month). If you want to test some of the features out without committing the business provides a 6-day free trial. This review looks at the program, which supports up to 500 contacts. Were it not for a few unexplained technical hiccups, Constant Contact could have been an easy pick for our initial choice.
How does Constant Contact stack up against the Contest for companies with 2,500 contacts in its marketing database? It carries a top price tag. Email marketing tools also have a cap on but Constant Contact doesn’t.
Since our last look, Constant Contact has Email autoresponders beyond those triggered by sign-ups, such as anniversaries and birthdays. You can send an email series to a set of contacts, such as a day-by-day guide to getting started with follow-ups or your service to an occasion. This works by matching them up with autoresponders and copying your contacts. The image library currently allows 2 GB of storage. Users may access stock photos that are paid and free through Constant Contact. Finally, you can now interact with support via Twitter. What Is Constant Contact Software
Constant Contact is Simple to Use and has plenty Of help options, beginning with the information icons helpfully located next to fields and options explaining what they are Knowledge Base articles, and coaches accessible. Constant Contact has a Task page which lists the status of various tasks, such as uploaded contacts, so you understand what is happening in the background.
Phone support is not 24/7 but the hours are Still fairly generous, going from 7 a.m. to 11 pm throughout the week, and 10 a.m. to 8 p.m. on weekends. Chat is available, along with the brokers will call you to make sure you have.
Pricing and Features
Constant Contact offers a number of programs Based upon how big your subscriber base. The cheapest plan is $20 per month for up to 500 subscribers and $45 for up to 2,500. A mid-tier plan prices $195 for $10,000 subscribers and $335 for 50,000. Price-wise, it is not too different from Campaigner. You may sign up for other add-on services, such as EventSpot ($20 per month for one occasion; $25 for up to five events) for event registrations, and research ($10 per month) to run polls (all of which are included at no additional charge on the Email Plus plan). The Basic account comes to store pictures used in the email campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) creates a widget that can be added to a site on which you may display links to up to 100 emails. If you want your clients to be able to see your messages that are older, this is a.
The free trial Provides you access to all of You can send up to 100 emails although these attributes for 60 days. The trial is a great way to get used to the platform for a number of messages. When you are sure about the stage, update to the paid version and start blasting away. There is also a 30-day money-back guarantee, which is uncommon in this space.
When you are ready to create a newsletter, you May use the template to get started. The editing application lets you tweak colours, images, and text. There is also a media library where you are able to store your personal assets, such as company logos and other graphics. What Is Constant Contact Software
As Soon as You’re satisfied with your own newsletter, You can send it immediately or schedule it for after (in 5-minute intervals, such as 3:05 a.m., 3:10 a.m., and so forth ). We couldn’t locate a recurring schedule to send messages on a daily, weekly, or monthly basis the manner Campaigner does, or to send messages based on the local time in the receiver’s location, as GetResponse can.
The Business also recently announced a new Feature named Action Blocks, which enable marketers to include polls or RSVP blocks to regular emails. This permits recipients to respond to messages with a single click without having to depart the email inbox and go to a web page.
You can monitor, As Soon as You’ve sent a newsletter By using the accounts tab its success. The dash displays the basics, such as unsubscribe requests, and opens, clickthroughs, bounces. A useful bar chart shows open prices along with a chart compares performance across multiple campaigns. Users can also pick up to five mails to compare high speed results side by side. The report has a handy Refresh button so you may see real-time results. It’s not like MailChimp where you have to manually load the webpages. When we opened emails and clicked on the links, they were enrolled nearly immediately.
The Resource Center offers links to Info about average clickthrough rates by business. You can also look at relative metrics to figure out if your level of involvement with your clients is improving or declining over the previous three months. The mobile app is handy if you need to see the campaign functionality from your mobile device.
There are several ways Constant Contact: copy and paste, manually type addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the shape Address, we received an error message but it didn’t state what had gone wrong. We were motivated to hit the Previous button to return and resolve the issue but we could not because the page had expired out of our browser (Firefox) cache. After a few attempts, the entire page crashed. This is an unusual experience, to say the least. Constant Contact has ensured us has greatly improved because our first test and this is not likely to occur again.
The file upload, Gmail import, and CRM Migration options, on the other hand, were secure and simple to use. We think most people would wind up using these options. We tracked the upload improvement under”Contacts: Task” and was notified when the import was finish. Like Campaigner, Constant Contact allows other speeches that are disposable and Mailinator. It’s too bad most services do not comply with the case of GetResponse$15.00 in GetResponse, which filters out known disposable domains. Constant Contact rather flags contacts that are likely to be transactional or other similar email addresses so the user can decide whether to eliminate or keep them.
Segments are originally based on that list you. Select when saving the contacts but additionally, it is really easy to go back and change the list. In the Contact Manager, we clicked on the addresses we wanted to incorporate to another list. A new feature enables users to choose a listing for contacts to be added to if they click on a particular link in an email, the company said. This feature is available in all packages. It may be paired with an autoresponder so that, when a contact clicks a link, a pertinent email is sent to them automatically. Constant Contact lets you assign tags to contacts, which is helpful if you want to track things such as how they signed up, even if they’re loyalty associates, or anything else you might want to track. What Is Constant Contact Software
Our only quibble with the Contact Manager is That it is a hassle to edit the consumer records. After we cut and pasted our listing, we simply dropped in email addresses. We didn’t have other areas, such as address or name. We had to load each person listing and update the fields to add this. Because the pages were slow to load in our testing, this was simple. Since we can see the whole list in Contact Manager, then it would have been nice to be able to just click on the missing area, enter, and just keep going straight down the page. Lesson learned: Be sure to have all the relevant fields before uploading the names populated.
Constant Contact also lets you create forms That customers can use to sign up for newsletters and emails. These forms may be hosted on your own site or on Constant Contact’s servers. You can segment the users based on whether they used the form or other methods, which may be helpful. The company also recently announced a brand new signup form editor that’s intended to allow users to create inline forms which can be embedded onto a website as well as pop-up forms that could be customized to show after a fixed amount of time or when a visitor tries to leave the website, the business stated.
Constant Contact requires you to verify that You already have consent from your whole list–no purchased lists allowed! You cannot use set addresses like [email protected] or [email protected] addresses or distribution lists since there’s no way to confirm you’ve got permission from every person getting messages. You can create autoresponders, recorded under the button, to ship when a user is added to a list. We used the templates to construct a publication that was Welcome .
Constant Contact appears like a Stage but its random error messages were disconcerting. This the instrument is solid, and for small businesses new to email marketing, Constant Contact is a good way to begin. We wish it offered a bit more flexibility in the scheduling of autoresponders of production and campaigns in particular. What Is Constant Contact Software
If you don’t want these features, However, then Constant Contact is an excellent choice. If you want a bit more flexibility in your marketing plan, then have a look at email advertising Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact only offers seven Sorts of advertising automation functions does not want to refer to itself as a marketing automation suite that is traditional. Instead, Constant Contact likes to inform prospects that it’s a cross between email advertising and advertising automation or exactly what it calls”email automation.”
That’s because, unlike other tools, such as Editors’ Choice advertising automation platforms Pardot and HubSpot, Constant Contact doesn’t doesn’t offer branching logic. Instead, it focuses on only two triggers to begin automation campaigns. By way of instance, an automation workflow can be started by you when someone achieves a milestone, like a birthday or anniversary for a customer or joins a listing. However, you can’t alter automationsbased on whether or not somebody opened an email, forwarded an email, or clicked on a link within the body of the email.
These features, which make marketing Automation platforms slightly more smart and, well, automatic, compared to email tools, create life more personalized and easier for entrepreneurs for customers. In addition, Constant Contact doesn’t offer A/B testing (they do provide subject line A/B testing), no search marketing addition, and the limited workflows it is possible to create don’t offer you drag-and-drop builders, that can be pretty much standard these days. Should you need basic automation for interactions with clients Constant Contact is a trusted automation program. If you want adaptive workflows and sequencing that adapt to your clients’ specific actions, then Constant Contact is not strong enough to compete at the marketing automation area.
As Constant Contact themselves reiterate through their website, they are a tool for small companies. And, as it’s worth evaluating them. As mentioned above, they definitely have a lot of the basics covered to satisfy companies, and then we’d recommend them highly, if it had been as straightforward as that. What Is Constant Contact Software
These days, the issue, is that there are plenty of other email Tools offering even greater than Constant Contact, and for a lot less cash. This includes not just features, but also user expertise. In reality, for the amount you pay with Constant Contact, you might end up using much more powerful tools such as GetResponse and ActiveCampaign.
They do pick things up For their adequate deliverability prices, integrations (especially social media integrations), and for allowing different access levels for separate users. And with recent improvements to marketing automation and coverage, it does seem like they’re making an effort to improve the product. However, their lack of features, such as marketing automation, which makes it hard to recommend over others at their price point. What Is Constant Contact Software