Background What Is Constant Contact Used For
Constant Contact happen to be from the email marketing game since 1995. During that time they have managed to become one of the most used email tools in the world. What Is Constant Contact Used For
What Makes them special is that they’ve added many features over the decades that none such as an event management tool, surveys, and campaigns. These contribute to the varied list of email options as well as automations and newsletters that are recurring.
On top of these options, they also boast a Marketplace with over 400 integrations which cater to even the most market of products and programs. Yet despite attributes and these flashy numbers, curiosity about Constant Contact appears to be on the decrease, at least according to Google Trends. Reason for us to have a look at Constant Contact’s ins & outs and check if it is still applicable in the 21st century.
If you are choosing an email Marketing tool for your small business, you can do a lot worse compared to Constant Contact (which begins at $20 per month). If you would like to try out a few of the attributes without committing a trial is offered by the business. This review looks specifically. Were it not for some unexplained hiccups, Constant Contact could have been an easy choice for our initial option.
How Can Constant Contact stack up against the Competition in its own marketing database for companies with 2,500 contacts? It carries a 45-per-month price tag. Many email advertising programs also have a limit on how many messages you can send in a month but Constant Contact doesn’t.
Since our last appearance, Constant Contact has Added email autoresponders beyond these triggered by sign-ups, such as birthdays and anniversaries. You can even send an email series to a set like a guide to getting started with your ceremony or follow-ups to an occasion. This works by matching them up with autoresponders and copying your contacts into various folders. The picture library now allows 2 GB of storage, with a maximum file size of 5MB. Users may also access stock photos that are paid and free directly through Constant Contact. You can interact with support via Twitter. What Is Constant Contact Used For
Constant Contact is Simple to Use and has plenty Of aid options, beginning with the data icons located next to options and disciplines explaining what they are, extensive Knowledge Base articles, and trainers available at a toll-free amount. Constant Contact has an Activity page that lists the status of various tasks, such as uploaded contacts, so that you know what’s going on in the background.
Phone support Isn’t 24/7 but the hours are Still pretty generous, going from 7 a.m. to 11 pm throughout the week, and 10 a.m. to 8 pm on weekends. Chat is available, and the agents will call you to make sure you have.
Pricing and Features
Constant Contact offers a number of programs Depending on how big your subscriber base. The least expensive plan is $20 a month for up to 500 subscribers and $45 for up to 2,500. A mid-tier plan prices $195 for 10,000 subscribers and $335 for 50,000. Price-wise, it’s not too different from Campaigner. You may register for additional add-on providers, for example EventSpot ($20 a month for a single occasion; $25 for up to five events) for event registrations, and research ($10 per month) to run polls (all of which are included at no extra charge on the Email Plus plan). The Basic account comes to store images used in the mail campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) creates a widget which may be added to a website on which you can display links to around 100 emails. This is a if you would like your customers to be able to see your messages.
The free trial gives you access to all of These features for 60 days but you can only send up to 100 mails. The trial is a superb way to get used to the platform to get a number of messages. When you’re certain about the platform, upgrade to the paid version and start blasting away. There’s also a 30-day money-back guarantee, which is uncommon in this space.
When you are ready to make a newsletter, you Can use the template to get started. The editing tool lets you tweak text messages, pictures, and colors. There is also a media library where you are able to store your personal resources, such as company logos and other images. What Is Constant Contact Used For
As Soon as You’re satisfied with your own newsletter, You can send it right away or schedule it for after (in 5-minute periods, for example 3:05 a.m., 3:10 a.m., and so forth ). We could not locate a recurring schedule to send messages on a daily, weekly, or monthly basis the way Campaigner doesto send messages depending on the local time in the receiver’s location, as GetResponse can.
The Business also recently announced a new Attribute named Action Blocks, which allow marketers to include polls or RSVP blocks to regular emails. This permits recipients to answer messages with one click without needing to leave the email inbox and also go to some web page.
Once you’ve sent a newsletter, you are able to monitor By using the accounts tab, Its achievement. The dashboard displays the basics, including opens, clickthroughs, bounces, and unsubscribe requests. A handy bar chart shows open rates and a chart compares performance across multiple campaigns. Users may also pick up to five mails to compare high speed results side by side. The report has a convenient Refresh button so that you may see real-time results. It’s not like MailChimp in which you’ve got to manually load the pages. When we opened emails and clicked on the links, they had been enrolled almost instantly.
The Resource Center offers links to Information about typical clickthrough rates by industry. You can also look at comparative metrics to find out if your level of engagement with your clients is improving or declining over the previous 3 months. The cellular app is useful if you need to observe the campaign functionality from your mobile device.
There Are Lots of ways Constant Contact: copy and paste, manually type addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the shape to manually put in an Address, we received an error message but it did not say what had gone wrong. We were prompted to hit the Previous button to return and resolve the problem but we could not because the page had expired out of our browser (Firefox) cache. After a few tries, the entire webpage crashed. This is an unusual experience, to say the least. Constant Contact has assured us its infrastructure has greatly improved because our initial test and this is unlikely to occur again.
The file upload import, and CRM Migration options, on the other hand, were easy to use and stable. We believe most people would wind up using one of these options. We tracked the upload improvement under”Contacts: Task” and was informed when the import was complete. Much like Campaigner, Constant Contact allows Mailinator and other speeches that are disposable. It’s too bad many services don’t comply with the example of GetResponse$15.00 in GetResponse, which filters out known disposable domains. Constant Contact rather flags contacts which are likely so that the user can choose whether to remove or keep them to be transactional or other such addresses.
Segments are originally based on which list you If saving the contacts but additionally, it is really easy to go back, Select and change the list. In the Contact Manager, we just clicked on the addresses we wanted to add to another list. A new feature enables users to choose a list for contacts to be added to whenever they click on a specific link within an email, the business said. This attribute is available in most packages. Additionally, it can be paired with an autoresponder so that, when a link clicks, a email is delivered to them. Constant Contact lets you assign tags to contacts, which can be helpful if you need to track things like the way they signed up, even if they’re loyalty associates, or whatever else you might want to monitor. What Is Constant Contact Used For
Our only quibble with the Contact Manager is That it’s a hassle to edit the consumer records. After we glued our listing and cut, we dropped in addresses. We didn’t have other areas, such as address or name. We needed to load each person listing and update the subjects to add this. Because the pages were slow to load in our testing, this was straightforward. Since we could see the entire list in Contact Manager, then it would have been nice to be able to simply click on the missing field, enter, and just keep going straight down the page. Lesson learned: Be sure to have each of the relevant fields before uploading the names, populated in the list.
Constant Contact also lets you create forms That clients can use to sign up for newsletters and emails. These forms can be hosted either on your site or on Constant Contact’s servers. You can segment the consumers based on whether they used the sign-up form or procedures, which may be useful. The company also recently announced a new sign-up form editor that is designed to permit users to produce inline forms that can be embedded on a website in addition to pop-up forms which could be customized to display after a fixed amount of time or when a visitor tries to leave the web site, the business stated.
Constant Contact demands you to confirm that You have consent from your whole list–no bought lists permitted! You can’t use set addresses such as [email protected] or [email protected] addresses or distribution lists since there’s absolutely no way to verify you have consent from each individual getting messages. You can even create autoresponders, listed under the button, to send automatically every time a user is added to a list. We used the templates to build a particular newsletter that was Welcome .
Constant Contact appears like a Professional stage but its error messages were disconcerting. This the tool is solid, and for small companies new to email marketing, Constant Contact is a fantastic way to get started. We wish it offered flexibility in the scheduling of autoresponders of campaigns and creation particularly. What Is Constant Contact Used For
If you don’t need these Additional features, However, then Constant Contact is an excellent choice. Should you want just a bit more flexibility in your marketing strategy, then check out email advertising Editors’ Choices Campaigner and MailChimp.
Because Constant Contact only offers seven Different kinds of marketing automation works, the firm doesn’t want to refer to itself as a advertising and marketing automation suite that is conventional. Rather, Constant Contact likes to tell prospects that it is a cross between email advertising and marketing automation or what it requires”email automation”
That’s because, unlike other tools, such as Editors’ Choice advertising automation platforms Pardot and HubSpot, Constant Contact does not does not provide branching logic. It focuses on two factors to start automation campaigns. For instance, you can begin an automation workflow whenever someone joins a list or achieves a milestone, such as a birthday or anniversary for a customer. You can not change automationsbased on whether someone opened an email, forwarded an email, or clicked on a link.
These attributes, which make marketing Automation platforms more intelligent and, well, automatic, than email marketing tools, make life more personalized and more easy for marketers for clients. Additionally, Constant Contact doesn’t offer A/B testing (they do provide subject line A/B testing), no research marketing addition, and the limited workflows you can create don’t offer drag-and-drop builders, which can be pretty much standard these days. If you need basic automation for second and first interactions with clients, then Constant Contact is a trusted automation program. But if you want advanced sequencing and flexible workflows that adjust to your clients’ specific activities, then Constant Contact is not strong enough to compete in the marketing automation area.
As Constant Contact themselves reiterate through their site, they’re a tool for businesses. And, as it is worth assessing them. As stated previously, they definitely have a lot of the fundamentals covered to meet businesses, and we’d recommend them more highly, if it were as straightforward as that. What Is Constant Contact Used For
The issue, nowadays, is that there are plenty of email Tools offering even more than Constant Contact, and for a lot less money. This includes user expertise, but also not just attributes. In fact, for the volume you pay with Constant Contact, you might find yourself using tools such as GetResponse and ActiveCampaign.
Points are picked up by them For their decent deliverability prices, integrations (particularly social media integrations), and for allowing different access levels for separate users. And with recent enhancements to marketing automation and coverage, it will seem as though they’re making an attempt to improve the product. However, their lack of advanced features, such as marketing automation, which makes it hard to recommend over others at their price . What Is Constant Contact Used For