Introduction Why Use Constant Contact
Constant Contact happen to be from the marketing video game since 1995. Throughout that time they’ve managed to become one of the most used email tools in the world, boasting over 650,000 clients. Why Use Constant Contact
What Makes them special is that they have added features over the years that none such as surveys an event management tool, and campaigns. These contribute to the diverse list of alternatives readily available, in addition to automations and newsletters.
In Addition to these choices, they also boast a Marketplace with over 400 integrations that cater for even the most niche of merchandise and programs. Yet despite attributes and these numbers, interest in Constant Contact appears to be on the decrease, at least according to Google Trends. Enough reason for us to have a better look at Constant Contact’s ins & outs and check whether it is still applicable in the 21st century.
If you are choosing an email Marketing tool for the business, you could do a lot worse compared to Constant Contact (which begins at $20 a month). Then the business provides a 6-day free trial if you want to test out some of the attributes without committing. This review looks especially. Were it not for a few unexplained hiccups, Constant Contact could have been an easy pick for our first option.
How does Constant Contact pile up against the Competition for companies with 2,500 contacts? It carries a price that is $45-per-month that is high. Email advertising programs also have a limit on the number of messages you can send in a month but Constant Contact doesn’t.
Since our last appearance, Constant Contact has Email autoresponders beyond those triggered by sign-ups, such as birthdays and anniversaries. You might even send an email series to a specific set such as a day-by-day guide to getting started with follow-ups or your ceremony to a occasion. This works by matching them up with autoresponders and copying your contacts into various folders. The image library currently allows 2 GB of storage. Users can also access paid and free stock photographs directly through Constant Contact. Finally, you can now interact with support via Twitter. Why Use Constant Contact
Constant Contact is Simple to Use and has lots Beginning with the data icons located alongside fields and options explaining what they are, extensive Knowledge Base trainers available at a toll-free amount, and articles. Constant Contact has a Task page that lists the status of different tasks, such as uploaded contacts, so you understand what is happening in the background.
Phone support is not 24/7 but the hours are Still pretty generous, going from 7 a.m. to 11 pm throughout the week, and 10 a.m. to 8 p.m. on weekends. Chat can be obtained, and the agents will call you to make sure to have.
Pricing and Features
Constant Contact offers a number of plans Depending on how big your subscriber base. The plan is $20 per month for up to 500 subscribers and $45 for up to 2,500. A mid-tier plan prices $335 for 50,000 and $195 for 10,000 subscribers. Price-wise, it’s not too different from Campaigner. You can register for other add-on providers, such as EventSpot ($20 per month for one event; $25 for up to five occasions ) for event registrations, and Survey ($10 per month) to conduct surveys (all of which are included at no extra charge on the Email Plus plan). The fundamental account comes with a Library to store pictures used from the email campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) creates a widget that may be added to a site on which you may display links to around 100 mails. If you would like your clients to have the ability to see your messages that are older, this is a.
The free trial gives you access to all of These attributes for 60 days but you can only send up to 100 mails. The trial is a great way to get accustomed to the platform for a number of messages. When you are certain about the stage, update to the paid version and start blasting away. There’s also a 30-day money-back guarantee, which can be unusual in this area.
When you are ready to make a newsletter, you Can use the template to begin. The editing application lets you tweak images, text, and colours. There’s also a networking library where you are able to store your own resources, such as company logos and other images. Why Use Constant Contact
As Soon as You’re satisfied with your newsletter, You can send it immediately or schedule it for later (in 5-minute periods, for example 3:05 a.m., 3:10 a.m., and so on). We could not locate a recurring program to send messages on a daily, weekly, or monthly basis the manner Campaigner does, or to send messages based on the local time in the receiver’s place, as GetResponse can.
The Business also announced a new Attribute called Action Blocks, which allow marketers to include polls or RSVP cubes to standard emails. This permits recipients to answer messages with a single click without having to depart the email inbox and visit some web page.
Once you’ve sent a newsletter, then you are able to monitor using the accounts tab Its achievement. The dashboard displays the basics, such as opens, clickthroughs, bounces, and unsubscribe requests. A useful bar graph shows open rates along with a graph compares performance across multiple campaigns. Users can also pick up to five emails to compare high-level results side by side. The report has a handy Refresh button so that you can observe real-time results. It’s not like MailChimp in which you’ve got to manually load the pages. When we opened emails and clicked on the links, they had been registered nearly instantly.
The Resource Center offers links to Information about average clickthrough rates by business. You may even look at comparative metrics to figure out if your level of engagement with your customers is improving or declining over the past 3 months. The cellular app is useful if you need to see the effort performance from your mobile device.
There are several ways to add contacts to Constant Contact: copy and paste, manually sort addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the shape Speech, we repeatedly received an error message but it did not say what had gone wrong. We were prompted to hit the Previous button to return and fix the problem but we could not because the page had expired from our browser (Firefox) cache. After a few tries, the whole webpage crashed. This is an odd experience, to say the least. Constant Contact has assured us has greatly improved since our initial test and this is not likely to occur again.
The file upload, Gmail import, and CRM Migration alternatives, on the other hand, were simple to use and stable. We think most people would end up using these options. We tracked the upload improvement under”Contacts: Activity” and was notified when the import was complete. Like Campaigner, Constant Contact allows other addresses that are disposable and Mailinator. It is too bad many services don’t follow the example of GetResponse$15.00 in GetResponse, which filters out known disposable domains. Constant Contact instead flags contacts that are likely to be other or transactional similar addresses so that the user can choose whether to eliminate or keep them.
Segments are originally based on which list you When saving the contacts but additionally, it is quite simple to go back, choose and adjust the list. From the Contact Managerwe just clicked on the addresses we wanted to add to another list. A new feature allows users to choose a list for contacts to be added to if they click on a link in an email, the company said. This attribute is available in all packages. It can be paired with an autoresponder so that, when a link is clicked by a contact, there is a email sent to them automatically. Constant Contact lets you assign tags to contacts, which can be helpful if you want to track things like the way they signed up, if they are loyalty associates, or whatever else you may want to monitor. Why Use Constant Contact
Our only quibble with the Contact Manager is That it is a hassle. When we glued our list and cut, we dropped in addresses. We didn’t have other areas, such as name or address. We had to load each person listing and update the fields, to add this. Because the pages were slow to load in our testing, this wasn’t that straightforward. Since we can see the entire list in Contact Manager, it might have been nice to be able to just click on the lost field, enter, and just keep going down the page. So, lesson learned: Be sure to have all of the applicable fields populated in the list before uploading the names.
Constant Contact also enables you to produce forms That clients can use to sign up for emails and newsletters. These forms may be hosted either on your site or on Constant Contact’s servers. You can section the consumers based on if they used alternative procedures or the form, which may be helpful. The company also recently announced a brand new signup form editor that’s intended to allow users to produce inline forms which may be embedded on a site as well as pop-up forms which could be customized to show after a set amount of time or when a visitor tries to leave the web site, the company said.
Constant Contact requires you to verify that You already have approval from your entire list–no bought lists permitted! You cannot use group addresses like [email protected] or advertising @ addresses or distribution lists as there is no way to confirm you have consent from every individual getting messages. You might even create autoresponders, recorded under the Generate button, to send automatically when a user is added to some list. We used the templates to build a special newsletter .
Constant Contact generally feels like a Platform but its error messages were disconcerting. This apart, the instrument is strong, and for businesses Constant Contact is a fantastic way to get started. We wish it provided flexibility in the scheduling of autoresponders particularly. Why Use Constant Contact
If you don’t want these features, However Constant Contact is an excellent choice. Should you need just a bit more flexibility in your marketing strategy, then have a look at email marketing Editors’ Choices Campaigner and MailChimp.
Because Constant Contact merely offers seven Kinds of advertising automation works, the firm doesn’t want to refer to itself as a marketing automation suite. Instead, Constant Contact likes to tell prospects that it is a cross between email advertising and marketing automation or exactly what it calls”email automation.”
That is because, unlike other tools, for example Editors’ Choice marketing automation systems Pardot and HubSpot, Constant Contact doesn’t doesn’t offer branching logic. Instead, it focuses to begin automation campaigns. For example, you can start an automation workflow when someone accomplishes a milestone, such as a birthday or anniversary for a customer or joins a listing. But you can not alter automationsbased on whether or not someone opened an email, forwarded an email, or clicked on a link within the body of the email.
These attributes, which make advertising Automation platforms more smart and, well, automatic, than email tools, make life personalized and easier for entrepreneurs for customers. Additionally, Constant Contact does not offer A/B testing (they do provide subject line A/B testing), no research marketing addition, and the limited workflows it is possible to create do not offer drag-and-drop builders, that can be pretty much standard these days. Should you require automation for first and second interactions with clients Constant Contact is a automation system. If you want sequencing and flexible workflows that adapt to your clients’ specific activities, then Constant Contact is not powerful enough to compete in the marketing automation area.
As Constant Contact themselves reiterate through their site, they’re a tool for small businesses. And, as such, it is well worth evaluating them on these conditions. As stated previously, they have enough of the basics covered to meet most small businesses, and we’d recommend them highly, if it had been as simple as that. Why Use Constant Contact
The issue, these days, is that there are Lots of email Tools that offer even more than Constant Contact, and for a whole lot less money. This includes user expertise, but also not just attributes. In fact, for the amount you pay with Constant Contact, you might end up using tools such as ActiveCampaign and GetResponse.
They do pick points up Due to their decent deliverability rates, integrations (especially social media integrations), also for allowing different access levels for different users. With recent enhancements to coverage and marketing automation, it will seem as though they’re making an attempt. But their lack of advanced features, such as marketing automation, makes it difficult to recommend over others at their price . Why Use Constant Contact